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Planting Trees for the Future: How CSR and Sustainability Shape a Great Society

In this post on the Comms Women platform, Mary Douglass Evans, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Kyeongwon Kwon and Jaejin Lee on fashion and sustainability published in Corporate Communications: An International Journal (Emerald). There is an old Greek Proverb that says, “A society…

Deadstock and Overstock in the Fashion Industry: A Strategic Communication Perspective

In this post on the Comms Women platform, Harper Henley, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Denisa Hejlova, Angga Ariestya, Petra Koudelkova, and Sona Schneiderova on deadstock and overstock in the fashion industry, published in Corporate Communications: An International Journal (Emerald).             In recent…

CSR in Fashion: Sustainability Sells

In this post on the Comms Women platform, Schuyler Noordhoff, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Yukyung Lee and Carolyn A. Lin on sustainability and advertising, published in the Corporate Communications journal (Emerald).    Sustainability has never been more important for brand acceptance. Generation…

How Enterprise Social Media is Redefining Fashion Behavior

In this post on the Comms Women platform, Olivia Mack, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Mohammad Olfat, Sadra Ahmadi, Sajjad Shokouhyar, and Sepideh Bazeli on fashion behavior and social-related use of enterprise social media (ESM), published in Corporate Communications: An International Journal (Emerald).…

The Power of Inclusive Marketing in the Beauty Industry: Lessons from Indonesian Beauty Brands

In this post on the Comms Women platform, Mary Brown, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Nizzah Nadhirahastri on inclusive marketing in the Indonesian beauty industry. The beauty industry has always been created by small, unrealistic standards that do not accurately reflect the diversity…