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WOMEN IN ADVERTISING LITERATURE

In solidarity, forever!

*These literature lists are to support researchers in doing research into Comms women by providing one place to collect all literature to encourage other scholars to do this research and help young scholars conduct literature reviews and/or re-interpreting already existing literature research studies. Practitioners who are interested in research will be supported via our blog which will also feature research summaries and commentaries.

The literature was selected based on a search on Mendeley and a list of literature provided by the Intellect publisher plus some works were added on the basis of knowing about them.

*Please note this initiative is a one-woman show and I am still working on updating the literature. If you have published something not listed below, please send a reference to martina@commswomen.uk and I will add it to the list.

SCHOLARLY LITERATURE: WOMEN IN ADVERTISING

BOOKS

De Waal Malefyt, T., & McCabe, M. (eds) (2020). Women, Consumption and Paradox. London: Routledge.

Losewarne, R. (ed) (2020). Sex in Public: Women, Outdoor Advertising and Public Policy. Cambridge: Cambridge Scholar Publishing.

Şahin, E., & Şentürk, Z. A. (2020). Seek for ideology in advertising messages: Presentation of feminism and gender in advertising. Ideology and Communication: Symbolic Reflections of Intellectual Designs. Frankfurt a.M: Peter Lang.

Davis, J. (2017). Pioneering African-American Women in the Advertising Business. London: Routledge.

Cortese, A.J. (2015). Provocateur: Images of Women and Minorities in Advertising, 4th ed. Lanham: Rowman and Littlefield.

Adkins Covert, T. J. (2011). Manipulating Images: World War II Mobilization of Women through Magazine Advertising. Lanham: Rowman and Littlefield.

Kramarae, C., & Russo, A., (2010). The Radical Women’s Press of the 1850s. London: Routledge.

Nixon, S. (2003). Advertising Cultures: Gender, Commerce, Creativity. London: SAGE.

JOURNAL PAPERS

2023

Topić, M. (2023). “I am not a typical woman. I don’t think I am a role model” – Blokishness, behavioural and leadership styles and role models. Journal of Communication Management, Vol. ahead-of-print No. ahead-of-print.

2022

Arumugam, T., Latha Lavanya, B., Karthik, V., Velusamy, K., Kommuri, U. K., & Panneerselvam, D. (2022). Portraying Women in Advertisements: An Analogy Between Past and Present. American Journal of Economics and Sociology, 81(1). https://doi.org/10.1111/ajes.12452

Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101. https://doi.org/10.1016/j.drugpo.2021.103547

Bermúdez-González, G., Sánchez-Teba, E. M., Benítez-Márquez, M. D., & Montiel-Chamizo, A. (2022). Generation z young people’s perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. Foods, 11(1). https://doi.org/10.3390/foods11010053

Bonifazio, P. (2022). Photoromance, she read: Fandom and the politics of Italian media. Journal of Italian Cinema & Media Studies, 10(1), 3-17.

Carbajal-Obando, N. C., Mezarina, M., & Gallardo-Echenique, E. (2022). Gender Role Stereotypes as an Ethical Resource in the Peruvian Advertising Discourse. Smart Innovation, Systems and Technologies, 279. https://doi.org/10.1007/978-981-16-9268-0_56

Copp, T., Muscat, D. M., Hersch, J., McCaffery, K. J., Doust, J., Dokras, A., Mol, B. W., & Jansen, J. (2022). The challenges with managing polycystic ovary syndrome: A qualitative study of women’s and clinicians’ experiences. Patient Education and Counseling, 105(3). https://doi.org/10.1016/j.pec.2021.05.038

Doley, J. R., Rodgers, R. F., Paxton, S. J., & McLean, S. A. (2022). Effectiveness of recruitment strategies for a social media literacy E-intervention for young adults with body dissatisfaction: cost, time, diversity, and completion. Eating Disorders, 30(5). https://doi.org/10.1080/10640266.2021.1938855

Conlin, R., & Bauer, S. (2022). Examining the impact of differing guilt advertising appeals among the Generation Z cohort. International Review on Public and Nonprofit Marketing, 19(2). https://doi.org/10.1007/s12208-021-00304-4

Davey, F. (2022). ‘My Blood Was All Turning to Water’: Testimonial Advertisements and the Creation of a Menstrual Network. Gender and History, early view. https://doi.org/10.1111/1468-0424.12608

de Kerviler, G., Ardelet, C., & Slavich, B. (2022). Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes. Journal of Business Research, 142. https://doi.org/10.1016/j.jbusres.2021.12.004

Eisend, M., & Rosner, A. (2022). Breaking Gender Binaries. Journal of Advertising, 51(5), 557-573.

Garaus, M., & Wolfsteiner, E. (2022). Media multitasking, advertising appeal, and gender effects. Review of Managerial Science, early view. https://doi.org/10.1007/s11846-022-00535-7

Garrido, B. S. (2022). “Because we are worth it”. Roles, values and gender bias of older women in television advertising. Estudios Sobre El Mensaje Periodistico, 28(1). https://doi.org/10.5209/esmp.76674

Hainneville, V., Guèvremont, A., & Robinot, É. (2022). Femvertising or femwashing? Women’s perceptions of authenticity. Journal of Consumer Behaviour, early view. https://doi.org/10.1002/cb.2020

Houston, E. (2022). Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content. Journal of Advertising, 51(2). https://doi.org/10.1080/00913367.2021.1895008

Ivanova, A. A. (2022). Image of a Woman in Social Advertising in Italy. Nauchnyi Dialog, 11(2). https://doi.org/10.24224/2227-1295-2022-11-2-198-220

Kenalemang, L. M. (2022). Visual ageism and the subtle sexualisation of older celebrities in L’Oréal’s advert campaigns: a Multimodal Critical Discourse Analysis. Ageing and Society, 42(9). https://doi.org/10.1017/S0144686X20002019

Kirk, H. R., & Gupta, S. (2022). The mediation of matchmaking: a comparative study of gender and generational preference in online dating websites and offline blind date markets in Chengdu. Journal of Chinese Sociology, 9(1). https://doi.org/10.1186/s40711-021-00159-6

Kordrostami, M., & Laczniak, R. N. (2022). Female power portrayals in advertising. International Journal of Advertising, 41(7). https://doi.org/10.1080/02650487.2021.1998878

Langellier, B. A., Stankov, I., Hammond, R. A., Bilal, U., Auchincloss, A. H., Barrientos-Gutierrez, T., Cardoso, L. D. O., & Diez Roux, A. v. (2022). Potential impacts of policies to reduce purchasing of ultra-processed foods in Mexico at different stages of the social transition: an agent-based modelling approach. Public Health Nutrition, 25(6). https://doi.org/10.1017/S1368980021004833

Marañón, F., Muñiz, C., & Barrientos, R. (2022). Gender stereotypes on 2018 electoral campaigns in Mexico. Analysis of female representation in political spots. Revista de Comunicacion, 20(2). https://doi.org/10.26441/RC20.2-2021-A11

Mensa, M., & Grow, J. M. (2022). “Now I can see”: creative women fight against machismo in Chilean advertising. Gender in Management, 37(3). https://doi.org/10.1108/GM-04-2021-0098

Mim, M. B., & Tabassum, M. (2022). A critical study on female roles in television commercials of Bangladesh. Informasi, 51(2). https://doi.org/10.21831/informasi.v51i2.42903

Naumovska, L. (2022). The Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality. Proceedings of ‏The 2nd Global Conference on Women’s Studies. https://doi.org/10.33422/2nd.womensconf.2021.06.315

Pachilakis, M., Papadopoulos, P., Laoutaris, N., Markatos, E. P., & Kourtellis, N. (2022). YourAdvalue: Measuring Advertising Price Dynamics without Bankrupting User Privacy. Performance Evaluation Review, 50(1). https://doi.org/10.1145/3491044

Payini, V., Mallya, J., & Piramanayagam, S. (2022). Indian women consumers’ wine choice: a study based on conjoint analysis. International Journal of Wine Business Research, 34(4), 469-464. https://doi.org/10.1108/IJWBR-05-2021-0031

Piedra, J., Núñez-Domínguez, T., & Troyano-Rodríguez, Y. (2022). Be more human. Is Reebok breaking women’s boundaries in sports? Sport in Society, 25(1), 42-55. https://doi.org/10.1080/17430437.2020.1772233

Reed, E., & Kant, T. (2022). One donor egg and ‘a dollop of love’: ART and de-queering genealogies in Facebook advertising. Feminist Theory. https://doi.org/10.1177/14647001211059522

Sanz Garrido, B. (2022). “Porque nosotras lo valemos”. Roles, valores y sesgos de género sobre las mujeres mayores en la publicidad televisiva. Estudios sobre el Mesahe Periodistico, 28(1), 203-216.

Singh, N., Binaya Bhusan, J., & Chandra, R. (2022). Brand experience dimensions influencing age-wise lingerie purchase motivation: A study of Indian women consumers. Fashion, Style & Popular Culture, 9(1), 131-147.

Starr, R. L., Go, C., & Pak, V. (2022). “Keep calm, stay safe, and drink bubble tea”: Commodifying the crisis of Covid-19 in Singapore advertising. Language in Society, 51(2). https://doi.org/10.1017/S0047404521000567

Syvertsen, A., Erevik, E. K., Hanss, D., Mentzoni, R. A., & Pallesen, S. (2022). Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling. Journal of Gambling Studies, 38(2). https://doi.org/10.1007/s10899-021-10038-x

Thomas, J. A., Trigg, J., Morris, J., Miller, E., & Ward, P. R. (2022). Exploring the potential of citizen science for public health through an alcohol advertising case study. Health Promotion International, 37(2). https://doi.org/10.1093/heapro/daab139

Topić, M. (2021). An Analysis of the Smoking Debate ahead of Bernays’ ‘Torches of Freedom’ Campaign through the lens of the New York Times Coverage (1870-1929). Journal of Historical Research in Marketing, 13(3-4), 214-230. https://www.emerald.com/insight/content/doi/10.1108/JHRM-05-2021-0019/full/html

Topić, M. (2021). ‘It’s something that you should go to HR about’ – Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England. Employee Relations. EarlyCite: https://www.emerald.com/insight/content/doi/10.1108/ER-03-2020-0126/full/html 

Topić, M. (2021). Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry. Gender in Management: An International Journal, 36(2), 205-220. https://www.emerald.com/insight/content/doi/10.1108/GM-12-2019-0263/full/html

Vadakkepatt, G., Bryant, A., Hill, R. P., & Nunziato, J. (2022). Can advertising benefit women’s development? Preliminary insights from a multi-method investigation. Journal of the Academy of Marketing Science, 50(3). https://doi.org/10.1007/s11747-021-00823-w

Varghese, N., & Kumar, N. (2022). Feminism in advertising: Irony or revolution? A critical review of femvertising. Feminist Media Studies, 22(2). https://doi.org/10.1080/14680777.2020.1825510

Wang, L., & Dong, M. (2022). Does “male beauty” really work: The impact of male endorsements on female consumers’ evaluation of female-gender-imaged product. Acta Psychologica Sinica, 54(2). https://doi.org/10.3724/SP.J.1041.2022.00192

Wei, X., Ko, I., & Pearce, A. (2022). Does perceived advertising value alleviate advertising avoidance in mobile social media? Exploring its moderated mediation effects. Sustainability, 14(1). https://doi.org/10.3390/su14010253

Zozaya-durazo, L., & Sádaba-chalezquer, C. (2022). Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms. Media and Communication, 10(1). https://doi.org/10.17645/mac.v10i1.464

2021

A.A. Sagung Diah Oka Yuniantari, I Wayan Budiarta, & I Gusti Ayu Agung Dian Susanthi. (2021). Representations of the Ideological Identity of Woman Characteristics in Commercial

Advertisements. RETORIKA: Jurnal Ilmu Bahasa, 7(2), 120. https://doi.org/10.22225/jr.7.2.3294.115

Abdel Hamid ElKhoreiby, I. (2021). The Social Comparison Theory in the Context of Cosmetic Plastic Surgery Advertising: Predictors and Consequences of their Impact on Women. https://doi.org/10.21608/jkom.2021.208611

Abuhashesh, M. Y., Alshurideh, M. T., Ahmed, A., Sumadi, M., & Masa’deh, R. (2021). The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender. Review of International Business and Strategy, 31(3). https://doi.org/10.1108/RIBS-04-2020-0045

Ahmed, K., Tariq, A., & Akram, A. (2021). Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements. Journal of Communication and Cultural Trends, 2(1). https://doi.org/10.32350/jcct/2020/21/1128

Ahuja, K. K., & Banerjee, D. (2021). A Psychosocial Exploration of Body Dissatisfaction: A Narrative Review With a Focus on India During COVID-19. Frontiers in Global Women’s Health, 2. https://doi.org/10.3389/fgwh.2021.669013

Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13). https://doi.org/10.1108/EJM-02-2019-0125

Alomía, X., & Arbaiza, F. (2021). The perception of lima women about the representation of “real woman” in the advertising discourse of beauty and feminine care products. In Tripodos, 20. https://doi.org/10.51698/TRIPODOS.2021.50P169-185

Aminiroshan, Z., Azimzadeh, S. M., Talebpour, M., & Ghoshuni, M. (2021). The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity. Annals of Applied Sport Science, 9(1). https://doi.org/10.29252/aassjournal.815

Arnold, E. (2021). Sexualised advertising and the production of space in the city. City, 25(5–6). https://doi.org/10.1080/13604813.2021.1973815

Babic, A.A., & Tanfer, E.T. (2021). ‘Here comes the (Turkish) bride’: American consumer culture and the Turkish bridal industry. Fashion, Style & Popular Culture, online first.

Baird, M. L. (2021). ‘Making Black More Beautiful’: Black Women and the Cosmetics Industry in the Post-Civil Rights Era. Gender and History, 33(2), 557-554. https://doi.org/10.1111/1468-0424.12522

Baldo-Cubelo, J. T. Y. (2021). Filipino Women Ad-Makers’ Standpoint on their Professional Environment’s Regard of Women and Women in Beauty Product Ads. Plaridel, 18(1). https://doi.org/10.52518/2021.18.1-03bldcbl

Beard, F., & Petrotta, B. (2021). Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity. Journal of Historical Research in Marketing, 13(1), 1-17. https://doi.org/10.1108/JHRM-11-2019-0043

Beguinot, E., Huber, L., & Romeo-Stuppy, K. (2021). Women, tobacco and human rights in France. In Tobacco Induced Diseases, 19, 90. https://doi.org/10.18332/tid/143747

Beloedova, A. v., Novinkina, E. A., & Richter, M. S. (2021). Female image in glossy magazines for men in Russia and Abroad: education and class. Revista on Line de Política e Gestão Educaciona, 25(7). https://doi.org/10.22633/rpge.v25iesp.6.16153

Berg, C. J., Romm, K. F., Bar-Zeev, Y., Abroms, L. C., Klinkhammer, K., Wysota, C. N., Khayat, A., Broniatowski, D. A., & Levine, H. (2021). IQOS marketing strategies in the USA before and after US FDA modified risk tobacco product authorisation. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2021-056819

Bilal, A., Ahmad, W., Jan, M. F., Huseynov, R., & Nagy, H. (2021). How Women’s Transformational Leadership Induces Employees’ Innovative Behaviour Through Trust and Connectivity: A Sequential Mediation Model. Global Business Review, early view. https://doi.org/10.1177/0972150920982760

Binay Kurultay, A. (2021). Exploring women manager’s gender role experiences in advertising agencies. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 36, 350. https://doi.org/10.31123/akil.989050

Blake, B. (2021). Advertising the English Glee to Women, 1750-1800. In The Oxford Handbook of Music and Advertising, 34050. https://doi.org/10.1093/oxfordhb/9780190691240.013.39

Bourcier-Béquaert, B., Chevalier, C., & Moal, G. M. (2021). The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity. Journal of Consumer Marketing, 38(4), 410-419. https://doi.org/10.1108/JCM-07-2019-3324

Bouvier, G., & Chen, A. (2021). The gendering of healthy diets: A multimodal discourse study of food packages marketed at men and women. Gender and Language, 15(3). https://doi.org/10.1558/genl.18825

Branchik, B. J., Ghosh Chowdhury, T., & Sacco, J. S. (2021). Different women, different viewpoints: age, traits and women’s reaction to advertisements. Journal of Consumer Marketing, 38(6), 614-625. https://doi.org/10.1108/JCM-04-2020-3789

Brazs, B. (2021). Menstrual insecurity, a societal and health issue. In Sages-Femmes, 20(6). https://doi.org/10.1016/j.sagf.2021.09.011

Buitrago, Á., & Martín García, A. (2021). Percepción de las profesionales de la publicidad sobre la igualdad laboral en su sector=Women working in advertising and their perceptions about the equality in this sector. Cuestiones de Género: De La Igualdad y La Diferencia, 16. https://doi.org/10.18002/cg.v0i16.6973

Capecchi, S. (2021). Femvertising campaigns and online audiences reactions. The contradictions of pop feminism. Rassegna Italiana di Sociologia, 62(1), 131-163. https://doi.org/10.1423/100624

Castillo-Abdul, B., Romero-Rodríguez, L. M., & Balseca, J. (2021). Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador. SAGE Open, 11(4). https://doi.org/10.1177/21582440211056609

Cavcic, A. (2021). Modernism and Modernity in British Women’s Magazines. European Journal of Communication, 36(1). https://doi.org/10.1177/0267323120987120

Choudhary, H. (2021). Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour. Asian Journal of Management, 12(2), 144-146. https://doi.org/10.52711/2321-5763.2021.00021 

Christina, C., Vallerie, N. R., & Marta, R. F. (2021). MITOS KECANTIKAN PEREMPUAN EKSTRA MELALUI IKLAN NIVEA “EXTRA CARE FOR EXTRA WOMEN.” Jurnal Kajian Media, 5(1). https://doi.org/10.25139/jkm.v5i1.3004

Cummins, R. G., Gong, Z. H., & Reichert, T. (2021). The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study. International Journal of Advertising, 40(5), 708-732. https://doi.org/10.1080/02650487.2020.1772656

Das, M., & Sharma, S. (2021). Should I be portrayed like this? An exploration of Indian women in television advertising. Feminist Media Studies, early cite. https://doi.org/10.1080/14680777.2021.1996424

de Lenne, O., Vandenbosch, L., Smits, T., & Eggermont, S. (2021). Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness. Body Image, 37, 255-268. https://doi.org/10.1016/j.bodyim.2021.03.003

Drake, C., & Radford, S. K. (2021). Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising. Journal of Consumer Culture, 21(4). https://doi.org/10.1177/1469540519876009

Elizundia Ramírez, A., & Álvarez Yaulema, M. (2021). Advertising and construction of a social imaginary: Representation of the female gender on Ecuadorian television. Revista de Ciencias Sociales, 27(1). https://produccioncientificaluz.org/index.php/rcs/article/view/35310

Fajula, A., Barbeito, M., Barrio, E., Enrique, A. M., & Perona, J. J. (2021). Feminist stereotypes and women’s roles in Spanish radio ads. Media and Communication, 9(2). https://doi.org/10.17645/mac.v9i2.3762

Fardi, M. (2021). Investigate the Role of Advertising Appealing in Brand Attitude and Customer Behavior. Humanidades & Inovacao, 8(31). https://revista.unitins.br/index.php/humanidadeseinovacao/article/view/5300

Farihah Bt Isamudin, N., & Tahir Jan, M. (2021). The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(12). https://www.econbiz.de/Record/the-impact-of-advertising-appeals-on-purchase-intention-for-women-s-fashion-products-in-malaysia-nur-farihah-isamudin/10012666746

Farooq, Y., & Wicaksono, H. (2021). Advancing on the analysis of causes and consequences of green skepticism. Journal of Cleaner Production, 320. https://doi.org/10.1016/j.jclepro.2021.128927

Farzaneh, S., Ezabadi, R. R., Marandi, P. K., & Ranawat, V. (2021). Identifying barriers to women’s participation in sports activities in both urban and rural communities. International Journal of Human Movement and Sports Sciences, 9(3), 536-542. https://doi.org/10.13189/saj.2021.090320

Feitosa, W., Lourenço, C. E., Rezende, L. H., Sunago, N. S., & E Silva, S. C. (2021). A quasi-experimental approach to analyzing sexual appeal and gender in advertising – evidence from brazil. Market-Trziste, 33. https://doi.org/10.22598/mt/2021.33.spec-issue.67

G. Dalangin, J. J., Mc Arthur, J. M. B., Salvador, J. B. M., & Bismonte, A. B. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(3). https://doi.org/10.25139/jsk.v5i3.3708

Gangadharbatla, H., & Khedekar, D. (2021). The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads. Journal of Current Issues and Research in Advertising, 42(1), 49-61. https://doi.org/10.1080/10641734.2020.1781713

Gelsinger, A. S. (2021). A Critical Analysis of the Body Positive Movement on Instagram: How Does it Really Impact Body Image? Spectra Undergraduate Research Journal, 1(1). https://doi.org/10.9741/2766-7227.1003

Gil-Quintana, J., Santoveña-Casal, S., & Riaño, E. R. (2021). Realfooders influencers on instagram: From followers to consumers. International Journal of Environmental Research and Public Health, 18(4), 1624. https://doi.org/10.3390/ijerph18041624

Gilroy, C., & Kashyap, R. (2021). Digital Traces of Sexualities: Understanding the Salience of Sexual Identity through Disclosure on Social Media. Socius, 7. https://doi.org/10.1177/23780231211029499

Gramazio, S., Cadinu, M., Guizzo, F., & Carnaghi, A. (2021). Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions. Sex Roles, 84(11–12), 701-719. https://doi.org/10.1007/s11199-020-01190-6

Grenfell, P., Tilouche, N., Shawe, J., & French, R. S. (2021). Fertility and digital technology: narratives of using smartphone app ‘Natural Cycles’ while trying to conceive. Sociology of Health and Illness, 43(1), 116-132. https://doi.org/10.1111/1467-9566.13199

Grow, J. M., & Deng, T. (2021). Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018. Journal of Current Issues and Research in Advertising, 42(1), 34-48. https://doi.org/10.1080/10641734.2020.1753599

Gul, R., Zakir, S., Ali, I., Karim, H., & Hussain, R. (2021). The impact of education on business opportunities for women entrepreneurs in public & private television advertisements in Pakistan. Industrial Engineering and Management Systems, 20(2), 140-147.

Gutierrez, M., Pando-Canteli, M. J., & Rodríguez, M. P. (2021). New Feminist Studies in Audiovisual Industries: Feminism, Gender, Ageism, and New Masculinities in Audiovisual Content. International Journal of Communication, 15, 407-415. https://ijoc.org/index.php/ijoc/article/view/14905/3331

Habel, U., Regenbogen, C., Kammann, C., Stickel, S., & Chechko, N. (2021). Male brain processing of the body odor of ovulating women compared to that of pregnant women. NeuroImage, 229, 117733. https://doi.org/10.1016/j.neuroimage.2021.117733

Hendlin, Y. H., Small, S., & Ling, P. M. (2021). ‘No-Barriers’ tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ+ community in the USA. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2020-056178

Hendrickse, J., Clayton, R. B., Ray, E. C., Ridgway, J. L., & Secharan, R. (2021). Experimental Effects of Viewing Thin and Plus-Size Models in Objectifying and Empowering Contexts on Instagram. Health Communication, 36(11), 1417-1425. https://doi.org/10.1080/10410236.2020.1761077

Herget, A. K., & Bötzl, F. (2021). Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.645533

Howcutt, S. J., Barbosa-Bouças, S., Brett, J., Barnett, A. L., & Smith, L. A. (2021). Lifestage differences in young UK women’s reasons for research participation. Health Promotion International, 36(1), 132-142. https://doi.org/10.1093/heapro/daaa041

Januário, S. B. (2021). Commodity feminism: A mapping of the debate between feminisms and consumption. Cadernos Pagu, 61. https://doi.org/10.1590/18094449202100610012

Jester, N. (2021). Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity? Media, War and Conflict, 14(1). https://doi.org/10.1177/1750635219859488

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Guariguata, L., Rouwette, E. A. J. A., Murphy, M. M., Ville, A. saint, Dunn, L. L., Hickey, G. M., Jones, W., Samuels, T. A., & Unwin, N. (2020). Using group model building to describe the system driving unhealthy eating and identify intervention points: A participatory, stakeholder engagement approach in the Caribbean. Nutrients, 12(2), 384. https://doi.org/10.3390/nu12020384

Learner, H. I., Rundell, C., Liao, L. M., & Creighton, S. M. (2020). ‘Botched labiaplasty’: a content analysis of online advertising for revision labiaplasty. Journal of Obstetrics and Gynaecology, 40(7), 1000-1005. https://doi.org/10.1080/01443615.2019.1679732

Hackett, L. J. (2020). Diversity and democratization of Dior in Australia: Social factors in fashion modification in the 1940s‐50s. Journal of European Popular Culture, 11(1), 21-35.

Heathy, B. H. (2020). Research Scholar Gender Stereotypes in Advertising: A Critical Discourse Analysis. Language in India, 20(1). http://languageinindia.com/jan2020/beebeegenderadvertisingfinal.pdf

Houston, E. (2020). Taking a Feminist Disability Studies Approach to Fundamental British Values. International Review of Qualitative Research, 13(1). https://doi.org/10.1177/1940844720908576

Ilimbetova, A. A. (2020). Participation of Russian women in stem business. Woman in Russian Society, 2020(2), 52-61. https://doi.org/10.21064/WinRS.2020.2.5

Jordan, L., Kalin, J., & Dabrowski, C. (2020). Characteristics of gun advertisements on social media: Systematic search and content analysis of twitter and YouTube posts. Journal of Medical Internet Research, 22(3). https://doi.org/10.2196/15736

Karamullaoglu, N., & Sandikci, O. (2020). Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s. Journal of Historical Research in Marketing, 12(1), 127-150. https://doi.org/10.1108/JHRM-10-2018-0050

Kashyap, R., Fatehkia, M., al Tamime, R., & Weber, I. (2020). Monitoring global digital gender inequality using the online populations of Facebook and Google. Demographic Research, 43, 779-816. https://doi.org/10.4054/DEMRES.2020.43.27

Kavoura, A., Bozyigit, S., & Ozelturkay, E. Y. (2020). Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences. International Journal of Technology Marketing, 14(1), 1-21. https://doi.org/10.1504/IJTMKT.2020.105120

Khalil, A., & Dhanesh, G. S. (2020). Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up. Business Horizons, 63(5), 671-679. https://doi.org/10.1016/j.bushor.2020.05.004

Klainberger, S. A. T. (2020). The Beef Between Men and Animals. Leviathan: Interdisciplinary Journal in English, 6. https://doi.org/10.7146/lev.v0i6.118865

Krisjanous, J., & Wood, P. (2020). “For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929. Journal of Historical Research in Marketing, 12(1), 19-52. https://doi.org/10.1108/JHRM-10-2018-0051

Kutuk-Kuris, M. (2020). Piety, fashion and festivity in a modest fashion shopping mall in Istanbul. International Journal of Fashion Studies, 7(2), 167-191. 

Lazăr, L. (2020). Gender Influence on the Perception of Celebrity Endorsement. Studia Universitatis „Vasile Goldis”. Arad – Economics Series, 30(2). https://doi.org/10.2478/sues-2020-0009

Lexchin, J., & Rasmussen, N. (2020). The Rise and Fall of the Neurotic Housewife: Patient Sex in Psychotropic Drug Advertising to Physicians 1946–1990. International Journal of Health Services, 50(3). https://doi.org/10.1177/0020731420912999

Leyton, E. V., de Simone, L., Armstrong, P., & Quiroz, D. (2020). Advertising and female representation in women’s magazines: An approximation to the case of Eva magazine. Revista,180, 46. https://doi.org/10.32995/rev180.Num-46.(2020).art-669

Liljedal, K. T., Berg, H., & Dahlen, M. (2020). Effects of nonstereotyped occupational gender role portrayal in advertising how showing women in male-stereotyped job roles sends positive signals about brands. Journal of Advertising Research, 60(2). https://doi.org/10.2501/JAR-2020-008

Lim, J. S., Chock, T. M., & Golan, G. J. (2020). Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception. Journal of Marketing Communications, 26(2), 145-165. https://doi.org/10.1080/13527266.2018.1469543

Litke, M. A., & Hijos, N. (2020). «Juntas imparables». Género, clase y feminismo en las estrategias comerciales de Nike en Argentina. DEBATES EN SOCIOLOGIA, 50. https://repositorio.pucp.edu.pe/index/handle/123456789/173746?show=full

Maharani, F., Aqilla D, S., & Aurelia P. B, S. (2020). Representasi Male Gaze terhadap Perempuan dalam Iklan Dot Dodo. Jurnal Audiens, 1(2). https://doi.org/10.18196/ja.12024

Martínez-Fernández, R., & Martínez-Nicolás, M. (2020). Gender, power and communication: For a dialogue between the Political Economy of Communication and Culture and feminist theory. Estudios Sobre El Mensaje Periodistico, 26(4). https://doi.org/10.5209/ESMP.69712

Matthes, J., & Prieler, M. (2020). Nudity of Male and Female Characters in Television Advertising Across 13 Countries. Journalism and Mass Communication Quarterly, 97(4). https://doi.org/10.1177/1077699020925450

McCabe, M., de Waal Malefyt, T., & Fabri, A. (2020). Women, makeup, and authenticity: Negotiating embodiment and discourses of beauty. Journal of Consumer Culture, 20(4). https://doi.org/10.1177/1469540517736558

Middleton, K., Turnbull, S., & de Oliveira, M. J. (2020). Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? International Journal of Advertising, 39(5), 679-698. https://doi.org/10.1080/02650487.2019.1658428

Odillia, L. (2020). REPRESENTASI WANITA SEBELUM DAN SESUDAH GERAKAN FEMVERTISING DALAM IKLAN PERAWATAN TUBUH. DESKOVI: Art and Design Journal, 3(2). https://doi.org/10.51804/deskovi.v3i2.801

Opris, A., Pelau, C., & Lazar, L. (2020). The role of celebrities for the image of endorsed products. Proceedings of the International Conference on Business Excellence, 14(1). https://doi.org/10.2478/picbe-2020-0080

Otterbring, T. (2020). Appetite for destruction: Counterintuitive effects of attractive faces on people’s food choices. Psychology and Marketing, 37(11), 1451-1464. https://doi.org/10.1002/mar.21257

Papí-Gálvez, N., Hernández-Ruiz, A., & López-Berna, S. (2020). Digital transformation in the advertising industry from a gender perspective: An analysis of the top agencies. Profesional de La Informacion, 29(3). https://doi.org/10.3145/epi.2020.may.23

Pavlova, N., Teychenne, M., & Olander, E. K. (2020). The concurrent acceptability of a postnatal walking group: A qualitative study using the theoretical framework of acceptability. International Journal of Environmental Research and Public Health, 17(14). https://doi.org/10.3390/ijerph17145027

Pérez Álvarez, T. E. (2020). Reconociendo una fracción no visible del iceberg de la violencia simbólica contra las mujeres en la publicidad televisiva difundida en México / Recognizing a non-visible fraction of the iceberg of symbolic violence against women in television advertising broadcast in Mexico. Asparkía. Investigació Feminista, 36. https://doi.org/10.6035/asparkia.2020.36.5

Rahman, A. (2020). Algorithms of oppression: How search engines reinforce racism. New Media & Society, 22(3). https://doi.org/10.1177/1461444819876115

Reisigl, M. (2020). Applying Double Standards – Calculated Ambivalence in Right-Wing Populist Representations of Gender Relations. Lili – Zeitschrift Fur Literaturwissenschaft Und Linguistik, 50(2), 203-229. https://doi.org/10.1007/s41244-020-00167-y

Rohmah, F. N., & Suhardi, S. (2020). Critical Discourse Analysis on TV Advertisements for Beauty Products. Indonesian Journal of EFL and Linguistics, 5(2). https://doi.org/10.21462/ijefl.v5i2.316

Rome, A. S., O’Donohoe, S., & Dunnett, S. (2020). Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising. Journal of Macromarketing, 40(4). https://doi.org/10.1177/0276146720950765

Røstvik, C. M. (2020). Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007-2009. Enterprise and Society, 21, 2. https://doi.org/10.1017/eso.2019.36

Rusnac, L. (2020). Advertising in a Modern Format: Exigencies and Excesses. International Journal of Communication Research, 10(2). https://www.ijcr.eu/articole/495_007%20Ludmila%20RUSNAC.pdf

Sayan-Cengiz, F. (2020). ‘She just does not fit in here’: Identity, politics of appearance and aesthetic labour in Turkey’s retail landscapes. International Journal of Fashion Studies,7(2), 193-209.

Sharma, U. C., & Sharma, S. (2020). Advertising Strategies and Their Influence and Impact on the Perception and Interactive behavior of Women Consumers. International Journal of Trade and Commerce-IIARTC, 9(1). https://doi.org/10.46333/ijtc/9/1/21

Silva, E. G., Gonçalves, J. B. C., & de Alencar, C. N. (2020). Signs and meanings in transport: An analysis of the entextualization of the utterance “Like A Girl” in the video of the advertising campaign #LikeAGirl, by Always. Calidoscopio, 18(3). https://doi.org/10.4013/CLD.2020.183.03

Sobande, F. (2020). Woke-washing: “intersectional” femvertising and branding “woke” bravery. European Journal of Marketing, 54(11), 2723-2745. https://doi.org/10.1108/EJM-02-2019-0134

Šoltés, E., Táborecká-Petrovičová, J., & Šipoldová, R. (2020). Targeting of online advertising using logistic regression. E a M: Ekonomie a Management, 23(4), 197-214. https://doi.org/10.15240/tul/001/2020-4-013

Soni, P. (2020). The Portrayal of Women in Advertising. International Journal of Engineering and Management Research, 10(4). https://doi.org/10.31033/ijemr.10.4.4

Sousa, B. B., & Cardoso, A. S. (2020). Marketing management and sexism in promotion: The role of leadership. Psicologia Em Estudo, 25. https://doi.org/10.4025/psicolestud.v25i0.44779

Stanley, P. (2020). Unlikely hikers? Activism, Instagram, and the queer mobilities of fat hikers, women hiking alone, and hikers of colour. Mobilities, 15(2), 241-256. https://doi.org/10.1080/17450101.2019.1696038

Thompson, P. B. (2020). This is not a Pipe: Cigarette Advertising and Masculinity in Weimar Berlin. Media History, 26(4), 437-456. https://doi.org/10.1080/13688804.2019.1651637

Thompson-Whiteside, H. (2020). Something in Adland doesn’t add up: It’s time to make female creatives count. Business Horizons, 63(5), 597-606. https://doi.org/10.1016/j.bushor.2020.05.003

Torres-Romay, E., & García-Mirón, S. (2020). Marketing, estrategia y género. La fijación de límites en el uso de la imagen de la mujer en publicidad. ADResearch ESIC International Journal of Communication Research, 22(22), 10-33. https://doi.org/10.7263/adresic-022-01

Tsichla, E. (2020). The Changing Roles of Gender in Advertising: Past, Present, and Future. Contemporary Southeastern Europe, 7(2), 28-44. 

UNCU-, G. (2020). HEDONIST ADVERTISEMENTS THROUGH WOMAN BODY: MAGNUM ADVERTS. Kesit Akademi, 24(24), 1-22. https://doi.org/10.29228/kesit.45970

Vargas-Bianchi, L., & Mensa, M. (2020). Do you remember me? Women sexual objectification in advertising among young consumers. Young Consumers, 21(1), 77-90.  https://doi.org/10.1108/YC-04-2019-0994

Vincent de Urquiza, C., & Cooke, A. (2020). Pink Filter: Gender Effects in Meaningful and Meaningless Product Differentiation. UF Journal of Undergraduate Research, 21(2). https://doi.org/10.32473/ufjur.v21i2.108509

Viytalyuk, N., & Maslova, Y. (2020). Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising. Pedagogy and Psychology of Sport, 6(4). https://doi.org/10.12775/pps.2020.06.04.012

Windels, K., Champlin, S., Shelton, S., Sterbenk, Y., & Poteet, M. (2020). Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses. Journal of Advertising, 49(1), 18-33. https://doi.org/10.1080/00913367.2019.1681035

Wills, J., & Raven, K. (2020). The founding five: transformational leadership in the New York League of Advertising Women’s club, 1912–1926. Journal of Historical Research in Marketing, 12(3), 377-399. https://doi.org/10.1108/JHRM-04-2019-0015

Xu, H., & Tan, Y. (2020). Can Beauty Advertisements Empower Women? A Critical Discourse Analysis of the SK-II’s “Change Destiny” Campaign. Theory and Practice in Language Studies, 10(2), 176-188. https://doi.org/10.17507/tpls.1002.05

Ying, Z. (2020). Big heroine dramas in contemporary China: Costume, authenticity and an alternative history of women of power. Studies in Costume & Performance, 5(2), 211-238.

Yu, J. (2020). Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution. Journal of Marketing Communications, 26(4), 414-433. https://doi.org/10.1080/13527266.2018.1514317

刘金娇. (2020). Gender Identity of Women in Advertisements—Taking Olay’s Advertisement “Make Space for Women” as an Example. Advances in Psychology, 10(7). https://doi.org/10.12677/ap.2020.107111

2019

Abitbol, A., & Sternadori, M. (2019). Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising. International Journal of Strategic Communication, 13(1), 22-41. https://doi.org/10.1080/1553118X.2018.1552963

Adhikari, B. K., Agrawal, A., & Malm, J. (2019). Do women managers keep firms out of trouble? Evidence from corporate litigation and policies. Journal of Accounting and Economics, 67(1), 202-225. https://doi.org/10.1016/j.jacceco.2018.09.004

Ahmed, Z., Zhang, J., Ahmed, K., Farrukh, M., & Irshad, M. N. (2019). Manipulation of Pakistani women through skin-whitening advertising discourse. ACM International Conference Proceeding Series. https://doi.org/10.1145/3312662.3312705

Alam, M. M., Aliyu, A., & Shahriar, S. M. (2019). Presenting women as sexual objects in marketing communications: Perspective of morality, ethics and religion. Journal of Islamic Marketing, 10(3), 911-927. https://doi.org/10.1108/JIMA-03-2017-0032

Anindya, A., & Defhany, D. (2019). Feminisme dan Stereotip Gender dalam Iklan Produk Kecantikan. JESS (Journal of Education on Social Science), 3(2). https://doi.org/10.24036/jess/vol3-iss2/159

Arbak, S., Islam, R., & al Rasyid, H. (2019a). Influence of islamic advertising: Ethic violation on customer purchase intention of halal cosmetic products in Malaysia. Humanities and Social Sciences Reviews, 7(3). https://doi.org/10.18510/hssr.2019.7398

Arbak, S., Islam, R., & al Rasyid, H. (2019b). Relationship between advertisement and purchase intention on halal cosmetic products in Malaysia. Humanities and Social Sciences Reviews, 7(3). https://doi.org/10.18510/hssr.2019.7399

Arcos, I. R. (2019b). Advertising translation and symbolic violence: The post-translations of Western beauty standards in Estée Lauder campaigns. Hikma, 18(1). https://doi.org/10.21071/hikma.v18i1.11150

Bennett. (2019). Targeted Advertising for Women in Athenian Vase-Painting of the Fifth Century BCE. Arts, 8(2), 52. https://doi.org/10.3390/arts8020052

Black, S., Estrada, C., de la Fuente, M. C., Orozco, A., Trabazo, A., de la Vega, S., & Gutsche, R. E. (2019). “Nobody Really Wants to be Called Bossy or Domineering”: Feminist critique of media “industry speak.” Journalism Practice, 13(1), 35-51. https://doi.org/10.1080/17512786.2017.1399812

Borau, S., & Bonnefon, J. F. (2019). The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression. Journal of Business Ethics, 157(1), 45-63. https://doi.org/10.1007/s10551-017-3643-y

BOZBAY, Z., GÜRŞEN, A. E., AKPINAR, H. M., & KOMİTOĞLU YAMAN, Ö. (2019). Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma. Galatasaray Üniversitesi İleti-ş-Im Dergisi, 31, 169-190. https://doi.org/10.16878/gsuilet.509226

Champlin, S., Sterbenk, Y., Windels, K., & Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising.’ International Journal of Advertising, 38(8), 1240-1263. https://doi.org/10.1080/02650487.2019.1615294

Fields, C. D. (2019). Pioneering African-American women in the advertising business: biographies of mad black women. Consumption Markets & Culture, 22(1), 104-1-6. https://doi.org/10.1080/10253866.2018.1428052

Fornaciari, F., & Goldman, L. (2019). The silver generation and beauty: Does American culture provide models for positive ageing? Critical Studies in Fashion & Beauty, 10(2), 191-219.

Free, O. (2019). How Fashion and Beauty Advertising Negatively Effects Women. WRIT: Journal of First-Year Writing, 2(2). https://doi.org/10.25035/writ.02.02.06

Gardner, H., Green, K., Gardner, A., & Geddes, D. (2019). Maternal and infant health in Abu Dhabi: Insights from key informant interviews. International Journal of Environmental Research and Public Health, 16(17), 3053. https://doi.org/10.3390/ijerph16173053

Houston, E. (2019b). The impact of advertisements on women’s psychological and emotional states: exploring navigation and resistance of disabling stereotypes. Media, Culture and Society, 41(6). https://doi.org/10.1177/0163443718813484

Kang, J. A., Hubbard, G. T., & Hong, S. (2019). Gender and credibility in branded storytelling. Gender in Management, 34(8), 702-714. https://doi.org/10.1108/GM-02-2019-0015

King, M. C., & Ridgway, J.L. (2019). The female fan goes shopping: Satisfaction, involvement and utilitarian value when shopping for women’s Star Wars merchandise. Journal of Fandom Studies, 7(3), 229-244.

Kitsa, M., & Mudra, I. (2019). Gender stereotypes of women in television advertising in Ukraine. Feminist Media Studies, 20(3), 381-397. https://doi.org/10.1080/14680777.2019.1574857

Klymenko, I. v., & Lokhmachova, A. I. (2019). PSYCHOLOGICAL FEATURES OF PRESENTATION AND PERCEPTION OF MOTHER’S IMAGES IN ADVERTISING. Ukrainian Psychological Journal, 2 (12). https://doi.org/10.17721/upj.2019.2(12).4

Krajewski, S. (2019). Advertising menopause: you have been framed. Continuum, 33(1), 137-148.  https://doi.org/10.1080/10304312.2018.1547364

Lezotte, C. (2019). A woman and her truck: Pickups, the woman driver, and cowgirl feminism. European Journal of American Culture, 38(2), 135-153.

Lonie, K. (2019). Book Review: Australian Women in Advertising in the Twentieth Century. Media International Australia, 173(1). https://doi.org/10.1177/1329878x19874207a

Lou, C., Tse, C. H., & Lwin, M. O. (2019). “Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women. Journal of Advertising, 48(5), 512-531. https://doi.org/10.1080/00913367.2019.1668890

Mamuric, N. (2019). Femvertising: Advertising taking social responsibility to sell brands. Journal of Brand Strategy, 7(4), 318-325. https://hstalks.com/article/1397/femvertising-advertising-taking-social-responsibil/

Medvedeva, E. I. (2019). A woman’s image in the car advertisements: Stereotypes and sexism. Woman in Russian Society, 1, 87-96. https://doi.org/10.21064/WinRS.2019.1.8

Mensa, M., & Grow, J. M. (2019). Women creatives and machismo in Mexican advertising: Challenging barriers to success. European Review of Latin American and Caribbean Studies, 107. https://doi.org/10.32992/erlacs.10359

Muñoz-Muñoz, A. M., & Martínez-Oña, M. M. (2019a). Iconographic representation of women in perfume advertising. Signa, 28, 1123-1148. https://doi.org/10.5944/signa.vol28.2019.25113

McIntyre, M. P. (2019). Gender fluidity as luxury in perfume packaging. Fashion, Style & Popular Culture,6(3)m 389-405.

Choi, H., Yoo, K., Reichert, T., & Northup, T. (2020a). Feminism and Advertising: Responses to Sexual Ads Featuring Women. Journal of Advertising Research, 60(2). https://doi.org/10.2501/jar-2020-010

Parkin, K. (2019). Driving Home Class Status: Women and Car Advertising in the United States. Advertising & Society Quarterly, 20(2). https://doi.org/10.1353/asr.2019.0008

Roesch, C. (2019). Planning a Puerto Rican family in New York: Symbolic violence and reproductive decision-making in the Planned Parenthood film La Sortija de Compromiso (1965). International Journal of Media & Cultural Politics, 15(2), 213-229.

Runefelt, L. (2019). The corset and the mirror. Fashion and domesticity in Swedish advertisements and fashion magazines, 1870–1914. History of Retailing and Consumption, 5(2), 169-193. https://doi.org/10.1080/2373518X.2019.1642566

Saldaña, S. M. V., Ibáñez, D. B., & Clavellino, A. M. (2019a). Gender roles in the advertising content of Spanish high-end women’s magazines, their association with restrictive female body patterns and the real woman’s perception of this phenomenon. Estudios Sobre El Mensaje Periodistico, 25(3). https://doi.org/10.5209/esmp.67009

Shalaby, M., & Alkaff, S. N. (2019). A Cross-Cultural Study of the Representation of Women in Instagram Cosmetic Advertisements. INTERNATIONAL JOURNAL OF GENDER & WOMEN’S STUDIES, 7(2). https://doi.org/10.15640/ijgws.v7n2p6

Sharma, S., & Das, M. (2019). Women Empowerment Through Advertising. European Journal of Social Sciences (EJSS), 1-8.https://doi.org/10.29198/ejss1903

Sherwood, M. (2019). Citizen journalists, sports fans or advocates? The motivations of female independent sports media producers in Australia. Australian Journalism Review,41(2), 183-196.

Sinani, R., & Matoshi, E. (2019). Portrayal of Woman in Beer Advertising in Kosovo (Case of PEJA Beer). Acta Universitatis Danubius: Communicatio, 13(2), 69-83.

Siswati, E. (2019). Women’s attitude towards representation of women domestication in advertisement. Masyarakat, Kebudayaan Dan Politik, 32(1), 80-94. https://doi.org/10.20473/mkp.v32i12019.80-94

Sternadori, M., & Abitbol, A. (2019). Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising. Journal of Consumer Marketing, 36(6), 740-750. https://doi.org/10.1108/JCM-05-2018-2661

Sugiarto, C., & de Barnier, V. (2019). Are religious customers skeptical toward sexually appealing advertising? Qualitative Market Research, 22(5), 669-686. https://doi.org/10.1108/QMR-09-2018-0111

Taylor, C. R., Mafael, A., Raithel, S., Anthony, C. M., & Stewart, D. W. (2019). Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs, 53(4), 1535-1572. https://doi.org/10.1111/joca.12276

Windels, K. (2019). Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women. Qualitative Market Research, 22(3), 325-343. https://doi.org/10.1108/QMR-07-2017-0117

Yoon, H. J., & Lee, Y. J. (2019). Gender differences in arousal priming effects on humor advertising. International Journal of Advertising, 38(3), 383-404. https://doi.org/10.1080/02650487.2018.1500243

2018

Acim, R. (2018). The Moroccan digital media’s representation of the Moroccan woman: A multimodal analysis to Hespress discourse. Journal of Applied Journalism & Media Studies, 7(2), 329-350.

Adajania, N. (2018). The ecologies of technological experimentation: Sheba Chhachhi’s multimedia environments. Moving Image Review & Art Journal (MIRAJ), 7(2), 204-220.

Afaque, H., & Shah, N. A. (2018). A Study of Spectators Perception About The Women Objectification in Commercials Of Pakistani Electronic Media. Pakistan Journal of Applied Social Sciences, 8(1). https://doi.org/10.46568/pjass.v8i1.321

Åkestam, N. (2018). Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals. International Journal of Advertising, 37(6), 871-892. https://doi.org/10.1080/02650487.2017.1384198

Angeliqa, F., & Sarwono, B. K. (2018). Symbolic violence and the effort to silencing women in their positions as leaders (critics of the women leaders’ habitus in advertising agencies). E3S Web of Conferences, 74. https://doi.org/10.1051/e3sconf/20187410015

Arnberg, K. (2018). Beyond Mrs consumer: competing femininities in Swedish advertising trade publications, 1900–1939. Scandinavian Economic History Review, 66(2), 153-169. https://doi.org/10.1080/03585522.2018.1467340

Birknerová, Z., Frankovský, M., Zbihlejová, L., & Parová, V. (2018). Perception of Advertising and Expectations of Advertising in terms of Gender Differences. Marketing and Branding Research, 5(2), 92-99. https://doi.org/10.33844/mbr.2018.60294

Bonnier, E., Dreber, A., Hederos Eriksson, K., & Sandberg, A. (2018). Undressed for Success? The Effects of Half-Naked Women on Economic Behavior. SSRN Electronic Journal, 1-53. https://doi.org/10.2139/ssrn.3168626

Bryła, P., & Gruczyńska, A. (2018). The Perception of Sexually Provocative Advertisements of American Apparel by Generation Y in Poland. Polish Sociological Review, 201(1), 109-125. https://www.jstor.org/stable/26449226

Cardoso Scussel, F. B., & Livramento Dellagnelo, E. H. (2018). The Weight of Discourse: Plus Size Women Representation in Brazilian Lingerie Adverstising. Revista Brasileira De Marketing, 17(6). https://www.lareferencia.info/vufind/Record/BR_3ff3dc312f63d0e999b89ca3249ba393

Chala, P. (2018). Gender capital and vertical segregation: Effects on creative advertising trajectory. Cuadernos Info, 42, 197-215. https://doi.org/10.7764/cdi.42.1244

Clifford, R. (2018). Learning to weave for the luxury Indian and global fashion industries: The Handloom School, Maheshwar. Clothing Cultures, 5(1), 111-130.

Crewe, L., & Wang, A. (2018). Gender inequalities in the City of London advertising industry. Environment and Planning, 50(3). https://doi.org/10.1177/0308518X17749731

da Silva, M. N., & dos Santos Monteiro, J. C. (2018). Representation of the black woman on the Brazilian Ministry of health advertising posters. Revista Da Escola de Enfermagem, 52. https://doi.org/10.1590/S1980-220X2018002203399

Davis, J. F., Chambers, J. P., Shankar, S., Thomas, K., & Timke, E. (2018). Author Meets Critics: Pioneering African-American Women in the Advertising Business. Advertising & Society Quarterly, 19(1). https://doi.org/10.1353/asr.2018.0012

de Carvalho, F. C., Kniess, A. B., & Fontes, G. S. (2018). Female representation on electoral advertising in Brazil: The women candidates of Paran federal representative on tv. Estudos Em Comunicacao, 26. https://doi.org/10.20287/ec.n26.v1.a13

Duduciuc, A., Bîrã, M., & Zyrtec, L. (2018). Advertising challenges in the ageing society: The preferences of the regular gym-goers towards age portrayals in advertising. Romanian Journal of Communication and Public Relations, 20(1), 59-73. https://doi.org/10.21018/rjcpr.2018.1.253

Edström, M. (2018). Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. Feminist Media Studies, 18(1), 77-93. https://doi.org/10.1080/14680777.2018.1409989

Farías Muñoz, L., & Cuello Riveros, V. (2018). Perception and self-perception of gender stereotypes in university students at Valparaíso region through advertising. Revista de Comunicacion, 17(1). https://doi.org/10.26441/RC17.1-2018-A8

Farnan, S.A. (2018). California Way of Life: Promotion of California sportswear, 1930–47. Fashion, Style & Popular Culture, 5(1), 81-95.

Friedmann, E., & Lowengart, O. (2018). The context of choice as boundary condition for gender differences in brand choice considerations. European Journal of Marketing, 52(5–6), 1280-1304. https://doi.org/10.1108/EJM-08-2017-0524

Gao, J. (2018). Refining modern beauties: The evolving depiction of Chinese women in cigarette cards, 1900–37. East Asian Journal of Popular Culture, 4(2), 237-254.

Grow, J. M., & Yang, S. (2018). Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens. Journal of Advertising Education, 22(1). https://doi.org/10.1177/1098048218768595

Hacket, L.J., & Rall, D.N. (2018). The size of the problem with the problem of sizing: How clothing measurement systems have misrepresented women’s bodies, from the 1920s to today. Clothing Cultures, 5(2), 263-283.

Halbert, J. (2018). The revitalization of a craft economy: The case of Scottish knitting. Critical Studies in Fashion & Beauty, 9(2), 179-195.

Hess, B., & Phillips, B. J. (2018). Exploring Advertising Equity in Fashion Advertising. Journal of Current Issues and Research in Advertising, 39(2), 192-205. https://doi.org/10.1080/10641734.2018.1428251

Keist, C. N. (2018). How stout women were left out of high fashion: An early twentieth-century perspective.Fashion, Style & Popular Culture, 5(1), 25-40.

Lancellotti, M. P., & Thomas, S. (2018). Men hate it, women love it: Guilty pleasure advertising messages. Journal of Business Research, 85, 271-280.  https://doi.org/10.1016/j.jbusres.2018.01.021

Li, E. P. H., Li, F., Lam, M., Liu, W.-S., & Zhao, X. (2018). Global fashion brands and the construction of ‘Modern Girl’ archetypes in the emerging Chinese market. Fashion, Style & Popular Culture, 5(2), 201-220.

Lillard, D. R., Molloy, E., & Zan, H. (2018). Television and magazine alcohol advertising: Exposure and trends by sex and age. Journal of Studies on Alcohol and Drugs, 79(6), 881-892. https://doi.org/10.15288/jsad.2018.79.881

Mabry-Flynn, A., & Champlin, S. (2018). Leave a Comment: Consumer Responses to Advertising Featuring “Real” Women. Mediating Misogyny, 229-245. https://doi.org/10.1007/978-3-319-72917-6_12

Masmoudi, I. (2018). Gender violence and the spirit of the feminine: Two accounts of the Yazidi tragedy. International Journal of Contemporary Iraqi Studies, 12(1), 7-21.

Matheson, R.J. (2018). Sara Pennoyer: Twentieth-century retail and advertising executive and her creation, Polly Tucker, Merchant. Fashion, Style & Popular Culture,5(1), 59-79.

Morgan, N., & Pritchard, A. (2018). Gender, Advertising and Ethics: Marketing Cuba. Tourism Planning and Development, 15(3), 329-346. https://doi.org/10.1080/21568316.2017.1403372

Mower, J. M., & Pederson, E.L. (2018). Manufacturer, retailer and consumer misbehaviour in the United States during the Second World War. Fashion, Style & Popular, 5(1), 41-57.

Nechifor, A., & Dimulescu, C. (2018). The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach. Acta Universitatis Sapientiae, Philologica, 10(3), 33-50. https://doi.org/10.2478/ausp-2018-0026

Ormrod, J. (2018). 1960s surfsploitation films: Sex, the bikini and the active female body. Film, Fashion & Consumption, 7(2), 147-163.

Parsons, J. (2018). The shirtwaist: Changing the commerce of fashion. Fashion, Style & Popular Culture, 5(1), 7-23.

Reddy-Best, K.L., & Park, H. (2018). Men in fashion illustration textbooks: A critical analysis of race and the body. Critical Studies in Men’s Fashion, 5(1), 103-123.

Roberts, J. (2018). The effect of content and model type in sidebar advertising on middle-aged women’s online purchases of anti-aging products. Journal of Textile Engineering & Fashion Technology, 4(1). https://doi.org/10.15406/jteft.2018.04.00116

Sarpal, R., Saleh, R., Teck, T. S., Chia, K. M., & Yee, L. M. (2018). Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context. International Journal of Marketing Studies, 10(2). https://doi.org/10.5539/ijms.v10n2p28

Sassen, C. (2018). The »For Men Only«-Joke for Women: How Seriality Addresses the Topic of Gender in an IWC-Advertising Campaign. Lili – Zeitschrift Fur Literaturwissenschaft Und Linguistik, 48(3), 587-602. https://doi.org/10.1007/s41244-018-0105-7

Shade, L. R. (2018). Hop to it in the gig economy: The sharing economy and neo-liberal feminism. International Journal of Media & Cultural Politics, 14(1), 35-54.

Schirmer, N. A., Schwaiger, M., Taylor, C. R., & Costello, J. P. (2018). Consumer response to disclosures in digitally retouched advertisements. Journal of Public Policy and Marketing, 37(1). https://doi.org/10.1509/jppm.16.188

Soler, N. P. (2018). Of cats and men: Representations of gender in cat food advertising. Society and Animals, 26(5). https://doi.org/10.1163/15685306-12341483

Spadaro, G., d’Elia, S. R. G., & Mosso, C. O. (2018). Menstrual Knowledge and Taboo TV Commercials: Effects on Self-Objectification among Italian and Swedish Women. Sex Roles, 78(9–10), 685-696. https://doi.org/10.1007/s11199-017-0825-0

Stanković, J., Živković, R., Marić, T., & Gajić, J. (2018a). Effects of women representation in advertising on customers’ attitudes. Marketing, 49(3), 192-205. https://doi.org/10.5937/markt1803192s

Taylor, C. R., Cho, Y. N., Anthony, C. M., & Smith, D. B. (2018). Photoshopping of models in advertising: A review of the literature and future research agenda. Journal of Global Fashion Marketing, 9(4), 379-398. https://doi.org/10.1080/20932685.2018.1511380

Theodorakis, I. G., & Painesis, G. (2018). The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising. Journal of Advertising, 47(2), 161-181. https://doi.org/10.1080/00913367.2018.1452654

Tredway, K., & Liberti, R. (2018). ‘All frocked up in purple’: Rosie Casals, Virginia Slims, and the politics of fashion at Wimbledon, 1972. Fashion, Style & Popular Culture, 5(2), 235-247.

Vega Saldaña, S., Barredo, D., Lasso de Vega, C., & Merchán Clavellino, A. (2018). Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation. Review of European Studies, 10(3). https://doi.org/10.5539/res.v10n3p1

Wills, J. (2018). Dorothy Dignam’s advocacy for women’s careers in advertising: 1920-1950. Journal of Historical Research in Marketing, 10(1), 21-36. https://doi.org/10.1108/JHRM-01-2016-0001

Yasmin, M., Naseem, F., & Raza, M. H. (2018). Creative marginalization of gender: A discourse analysis of advertisements in Pakistani newspapers. Creativity Studies, 11(1). https://doi.org/10.3846/cs.2018.5509

Yazdanparast, A., Naderi, I., Spears, N., & Fabrize, R. O. (2018). Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements. Journal of Macromarketing, 38(2). https://doi.org/10.1177/0276146718762475

2017

Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. Psychology and Marketing, 34(8), 795-806. https://doi.org/10.1002/mar.21023

Akhte, S., Rafi, M., & Iqbal, K. (2017). Sustaining and maintaining gender roles through advertisement in India: Content analysis of tv advertisements. Asian Journal of Research in Social Sciences and Humanities, 7(9), 2249-7315. https://doi.org/10.5958/2249-7315.2017.00438.5

al Fajri, M. S. (2017). THE FUNCTIONS OF CONVERSATIONAL IMPLICATURES IN PRINT ADVERTISING. Jurnal Pendidikan Bahasa Dan Sastra, 17(1). https://doi.org/10.17509/bs_jpbsp.v17i1.6953

Almansa-Martínez, A., & de Travesedo-Rojas, R. G. (2017). Stereotypes about women in Spanish high-end women’s magazines during the economic crisis. Revista Latina de Comunicación Social, 72, 608-628. https://www.revistalatinacs.org/072paper/1182/RLCS-paper1182en.pdf

Ashikali, E. M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women’s body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1). https://doi.org/10.1024/1421-0185/a000187

Ashikali, E.-M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on women’s body image and attitudes towards cosmetic surgery. Psychology of Popular Media Culture, 6(3). https://doi.org/10.1037/ppm0000099

Barak-Brandes, S. (2017). “And she does it all in heels”: mothers in contemporary Israeli TV commercials. Feminist Media Studies, 17(2), 215-230. https://doi.org/10.1080/14680777.2016.1178160

Barbey, C. (2017). Evidence of Biased Advertising in the Case of Social Egg Freezing. New Bioethics, 23(3), 195-209. https://doi.org/10.1080/20502877.2017.1396033

Behm-Morawitz, E. (2017). Examining the intersection of race and gender in video game advertising. Journal of Marketing Communications, 23(3), 220-239.  https://doi.org/10.1080/13527266.2014.914562

Bharadwaj, A., & Mehta, R. (2017). Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements. Decision, 44(3), 179-191. https://doi.org/10.1007/s40622-017-0161-9

Birknerová, Z., Frankovský, M., Zbihlejová, L., & Parova, V. (2017). Gender differences in perception of advertising in the context of expectations of advertising. Journal of Applied Economic Sciences, 12(6). https://www.researchgate.net/publication/332487371_Perception_of_Advertising_and_Expectations_of_Advertising_in_terms_of_Gender_Differences

Black, I. R., & Morton, P. (2017). Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible? Journal of Marketing Communications, 23(4), 331-350. https://doi.org/10.1080/13527266.2015.1015108

Borau, S., & Bonnefon, J. F. (2017). The advertising performance of non-ideal female models as a function of viewers’ body mass index: A moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36(3), 457-476. https://doi.org/10.1080/02650487.2015.1135773

Cornelis, E., & Peter, P. C. (2017). The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images. Journal of Business Research, 77. https://doi.org/10.1016/j.jbusres.2017.03.018

del Rosso, T. (2017). There’s a cream for that: A textual analysis of beauty and body-related advertisements aimed at middle-aged women. Journal of Women and Aging, 29(2), 185-197 https://doi.org/10.1080/08952841.2015.1125698

Doherty, E. (2017). Buying into the Ideal Performance of Womanhood: Gendered Marketing in the Recontextualization of “She’s Always a Woman” for John Lewis’ Advertising Campaign. Nota Bene: Canadian Undergraduate Journal of Musicology, 10(1). https://doi.org/10.5206/notabene.v10i1.6611

Gieseler, C. M. (2017). ‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising. Sport in Society, 20(11), 1765-1779. https://doi.org/10.1080/17430437.2017.1346613

Girard, G. (2017). ‘It’s like she is a hologram stuck behind my eyes’: Cybernetics and gendered spectrality in William Gibson’s Burning Chrome. Short Fiction in Theory & Practice,7(2), 115-126.

Harrison, R. L., Thomas, K. D., & Cross, S. N. N. (2017). Restricted Visions of Multiracial Identity in Advertising. Journal of Advertising, 46(4), 503-520.  https://doi.org/10.1080/00913367.2017.1360227

Ho, M. H. S. (2017). Consuming Women in Blackface: Racialized Affect and Transnational Femininity in Japanese Advertising. Japanese Studies, 37(1), 49-69. https://doi.org/10.1080/10371397.2017.1297677

Kaur, H., & Hundal, B. S. (2017). Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers. Journal of Asia Business Studies, 11(4), 413-433. https://doi.org/10.1108/JABS-08-2015-0147

Kumar, S. (2017). Representation of Women in Advertisements. International Journal of Advanced Scientific Technologies in Engineering and Management Sciences, 3(1), 25-28. https://doi.org/10.22413/ijastems/2017/v3/i1/41314

Liljequist, A.G. (2017). ‘Soft, glossy tresses’: White women’s hair and the late- and post-World War II American domestic ideal. Critical Studies in Fashion & Beauty, 8(2), 185-218.

Lynn, M. (2017). The world of Mrs Exeter: The older woman of fashion in mid-twentieth-century America. Clothing Cultures, 4(3), 253-263.

Majeed, S., Lu, C., & Usman, M. (2017). Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior. Frontiers of Business Research in China, 11(1). https://doi.org/10.1186/s11782-017-0016-4

Morris, P. K. (2017). Looking through Outdoor Advertising Images for Beauty in Argentina, Chile, Hungary, and Romania. Journal of Promotion Management, 23(6), 791-812. https://doi.org/10.1080/10496491.2017.1323257

Murtiningsih, B. S. E., Advenita, M., & Ikom, S. (2017). Representation of Patriarchal Culture in New Media: A case study of News and Advertisement on Tribunnews.com. Mediterranean Journal of Social Sciences, 8(3), 143. https://doi.org/10.5901/mjss.2017.v8n3p143

Nichole Sanders. (2017). Gender and Consumption in Porfirian Mexico: Images of Women in Advertising, 1897–1910. Frontiers: A Journal of Women Studies, 38(1), 1-30. https://doi.org/10.5250/fronjwomestud.38.1.0001

Ribeiro Cardoso, P., Lucas Freitas, E. S., & Pereira Lopes, C. (2017). Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário. Palabra Clave – Revista de Comunicación, 20(2), 444-472.  https://doi.org/10.5294/pacla.2017.20.2.7

Rodríguez Pérez, M. P., & Gutiérrez Almanzor, M. (2017). “Femvertising”: Female empowering strategies in recent Spanish commercials. Investigaciones Feministas, 8(2). https://doi.org/10.5209/infe.54867

Snell, K., & Tsai, W.-H. S. (2017). Beauty for Asian American Women in Advertising: Negotiating Exoticization and Americanization to Construct a Bicultural Identity. Advertising & Society Quarterly, 18(3). https://doi.org/10.1353/asr.2017.0022

Sun, Z. (2017). Exploiting femininity in a patriarchal postfeminist way: A visual content analysis of Macau’s tourism ads. International Journal of Communication, 11, 2624-2646. https://ijoc.org/index.php/ijoc/article/view/6614/2069

Törrönen, J., & Rolando, S. (2017). Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s. Journal of Consumer Culture, 17(3). https://doi.org/10.1177/1469540516631151

Townsend, K., Sissons, J., & Sadkowska, A. (2017). Emotional Fit: Developing a new fashion methodology with older women. Clothing Cultures, 4(3), 235-251.

Tseelon, E. (2017). Reading traditional crafts and national costumes through the concept of threshold: The Oriental carpet as a case study. Critical Studies in Fashion & Beauty, 8(2), 239-274.

Vezich, I. S., Gunter, B. C., & Lieberman, M. D. (2017). Women’s responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women. Journal of Consumer Behaviour, 16(4). https://doi.org/10.1002/cb.1635

Vidales, P. R., & Muñiz, C. (2017). Estereotipación de la mujer en la publicidad política. Análisis de los estereotipos de género presentes en los spots electorales de la campaña 2015 en Nuevo León. Comunicacion y Sociedad (Mexico), 29, 69-91. https://comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/6289

Williams, C. (2017). Australian Women in Advertising in the Nineteenth Century by Jackie Dickenson. Advertising & Society Review, 17(3–4). https://doi.org/10.1353/asr.2017.0003

Yang, C. M., & Hsu, T. F. (2017). Effects of skepticism about corporate social responsibility advertising on consumer attitude. Social Behavior and Personality, 45(3), 453-467. https://doi.org/10.2224/sbp.5788

Yoon, H. J., la Ferle, C., & Edwards, S. M. (2017). Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior. Journal of Current Issues and Research in Advertising, 38(1), 1-16. https://doi.org/10.1080/10641734.2016.1233151

2016

Abidin, C. (2016). Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1). https://doi.org/10.1177/1329878X16665177

Abitbol, A., & Sternadori, M. (2016). You Act Like a Girl: An Examination of Consumer Perceptions of Femvertising. Quarterly Review of Business Disciplines, 3(2), 117-138. https://scholars.ttu.edu/en/publications/article-you-act-like-a-girl-an-examination-of-consumer-perception

Achakpa Ikyo, P. N., & Anweh, G. (2016). Sex stereotyping in advertising and effects on the self-esteem of Nigerian women. Journal of Media and Communication Studies, 8(1), 1-7. https://doi.org/10.5897/jmcs2015.0470

ALKAN, N. (2016). New Trends in The Representation of Women in Contemporary Media Culture: A Critical Analysis of Three Women Empowering Advertising Campaigns. Galatasaray Üniversitesi İleti-ş-Im Dergisi, 0(24), 119-143. https://doi.org/10.16878/gsuilet.258974

Aoyagi, H., & Yueng, S.M. (2016). When erotic meets cute: Erokawa and the public expression of female sexuality in contemporary Japan. East Asian Journal of Popular Culture, 2(2), 97-110.

Arend, P. (2016). Consumption as common sense: Heteronormative hegemony and white wedding desire. Journal of Consumer Culture, 16(1). https://doi.org/10.1177/1469540514521076

Beale, K., Malson, H., & Tischner, I. (2016). Deconstructing “real” women: Young women’s readings of advertising images of “plus-size” models in the UK. Feminism and Psychology, 26(3). https://doi.org/10.1177/0959353516639616

Brace-Govan, J. (2016). Controversial Advertising: Reflections from Professionals. Advances in Consumer Research, 44, 721-721. https://www.acrwebsite.org/volumes/1021693/volumes/v44/NA-44

Bušljeta Banks, I., Dens, N., & de Pelsmacker, P. (2016). The influence of gender on the effectiveness of probability markers in advertising. International Journal of Advertising, 35(4), 682-705. https://doi.org/10.1080/02650487.2015.1075300

Choi, H., Yoo, K., Reichert, T., & LaTour, M. S. (2016). Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising, 35(5), 823-845. https://doi.org/10.1080/02650487.2016.1151851

Cuneen, J., & Claussen, C. L. (2016). Gender Portrayals in Sports-Product Point-Of-Purchase Advertising. Women in Sport and Physical Activity Journal, 8(2), 73-102. https://doi.org/10.1123/wspaj.8.2.73

Das, M., & Sharma, S. (2016a). Fetishizing women: Advertising in Indian television and its effects on target audiences. Journal of International Women’s Studies, 18(1), 114-132. https://vc.bridgew.edu/cgi/viewcontent.cgi?article=1915&context=jiws 

Direct-to-consumer advertising for pharmaceuticals in Jordan from a gender perspective. (2016). Eastern Mediterranean Health Journal, 22(6). https://doi.org/10.26719/2016.22.6.383

Fujak, H., & Frawley, S. (2016). The relationship between television viewership and advertising content in Australian football broadcasts. Communication and Sport, 4(1). https://doi.org/10.1177/2167479514522792

Gora, R. (2016). REPRSENTASI PEREMPUAN DALAM IKLAN TELEVISI (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Date”). Jurnal Semiotika, 10(Juni).

Grau, S. L., & Zotos, Y. (2016b). Gender stereotypes in advertising: A review of current research: The effectiveness of minimal, figurative advertising View project. International Journal of Advertising, 35(5), 761-770.

Groven, K. S., & Braithwaite, J. (2016). Happily-ever-after: Personal narratives in weight-loss surgery advertising. Health Care for Women International, 37(11), 1221-1238. https://doi.org/10.1080/07399332.2015.1094073

Gurrieri, L., Brace-Govan, J., & Cherrier, H. (2016). Controversial advertising: transgressing the taboo of gender-based violence. European Journal of Marketing, 50(7–8), 1448-1469. https://doi.org/10.1108/EJM-09-2014-0597

Gwynne, J. (2016). Reading the ‘queen of porn’: Jenna Jameson, feminist ethics and entrepreneurial selfhood. European Journal of American Culture, 35(2), 97-109.

Harmon, J., & Rudd, N. A. (2016). Breaking the illusion: The effects of adding warning labels identifying digital enhancement on fashion magazine advertisements. Fashion, Style & Popular Culture, 3(3), 357-374.

Huhmann, B. A., & Limbu, Y. B. (2016). Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general. International Journal of Advertising, 35(5), 846-863. https://doi.org/10.1080/02650487.2016.1157912

Idris, I., & Sudbury-Riley, L. (2016). The Representation of Older Adults in Malaysian Advertising. The International Journal of Aging and Society, 6(3), 1-16. https://doi.org/10.18848/2160-1909/cgp/v06i03/1-16

Johnson, V. E. (2016). “Together, We Make Football”: The NFL’s “feminine” discourses. Popular Communication, 14(1), 12-20. https://doi.org/10.1080/15405702.2015.1084622

Jung, A. R., & Hovland, R. (2016). Targeting gender: A content analysis of alcohol advertising in magazines. Health Marketing Quarterly, 33(3), 221-238. https://doi.org/10.1080/07359683.2016.1199210

KA, W. (2016). Commodification of Women in Advertising: The Social Cost. Journal of Entrepreneurship & Organization Management, 5(1), 1-3. https://doi.org/10.4172/2169-026x.1000167

Kim, J., & Kim, S. (Ange). (2016). The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words. Australasian Marketing Journal, 24(3). https://doi.org/10.1016/j.ausmj.2016.05.003

Kyrousi, A. G., Panigyrakis, G. G., & Panopoulos, A. P. (2016). Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective. International Journal of Advertising, 35(5), 771-798. https://doi.org/10.1080/02650487.2016.1138576

Leal, T., Freire Filho, J., & Rocha, E. (2016). Torches of Freedom: Women, cigarettes and consumption. Comunicação, Mídia e Consumo, 13(38). https://go.gale.com/ps/i.do?p=AONE&u=googlescholar&id=GALE|A488192991&v=2.1&it=r&sid=AONE&asid=7bb2d406

Luck, E. (2016). Commodity Feminism and Its Body: The Appropriation and Capitalization of Body Positivity through Advertising. Liberated Arts: A Journal for Undergraduate Research, 2(1). https://ir.lib.uwo.ca/lajur/vol2/iss1/4/

Lynn, S., Walsdorf, K., Hardin, M., & Hardin, B. (2016). Selling Girls Short: Advertising and Gender Images in Sports Illustrated for Kids. Women in Sport and Physical Activity Journal, 11(2), 77-100. https://doi.org/10.1123/wspaj.11.2.77

Ma, J. J., & Gal, D. (2016). When sex and romance conflict: The effect of sexual imagery in advertising on preference for romantically linked products and services. Journal of Marketing Research, 53(4). https://doi.org/10.1509/jmr.14.0374

Madill, A. (2016). Men on the market: Feminist analysis of age-stratified male–male romance in Boys’ Love manga. Studies in Comics, 7(2), 265-287.

Malefyt, T. de W., & McCabe, M. (2016). Women’s bodies, menstruation and marketing “protection:” interpreting a paradox of gendered discourses in consumer practices and advertising campaigns. Consumption Markets and Culture, 19(6), 555-575. https://doi.org/10.1080/10253866.2015.1095741

Maree, T., & Jordaan, Y. (2016). Rainbow Nation, Rainbow Advertising? Racial Diversity of Female Portrayals in South African Television Commercials. Gender & Behaviour, 14(1). https://repository.up.ac.za/handle/2263/56232

Martín Casado, T. G. (2016). El sexismo en la creatividad publicitaria; limitar el estereotipo, por derecho. Opcion, 32(10), 188-208. https://www.redalyc.org/pdf/310/31048901010.pdf

Matthes, J., Prieler, M., & Adam, K. (2016). Gender-Role Portrayals in Television Advertising Across the Globe. Sex Roles, 75(7–8), 314-327. https://doi.org/10.1007/s11199-016-0617-y

Mayaningrum, H. Q. (2016). KOMODIFIKASI HIJAB DALAM IKLAN KOSMETIK SOPHIE PARIS VERSI “NATURAL & HALAL” DI TELEVISI. CHANNEL: Jurnal Komunikasi, 4(2). https://doi.org/10.12928/channel.v4i2.6227

Medvedev, K. (2016). Hungarian women toe the line: How Communist propaganda parallels corporate advertising. Clothing Cultures, 3(1), 41-54.

Nichols, B., Cobbs, J., & Raska, D. (2016). Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns. Sport Marketing Quarterly, 25(4), 212-226. https://www.researchgate.net/publication/306030618_Featuring_the_Hometown_Team_in_Cause-Related_Sports_Marketing_A_Cautionary_Tale_for_League-Wide_Advertising_Campaigns

Rabinovitch-Fox, E. (2016). Baby, you can drive my car: Advertising women’s freedom in 1920s America. American Journalism, 33(4), 372-400. https://doi.org/10.1080/08821127.2016.1241641

Roca, D., Tena, D., Lázaro, P., & González, A. (2016). Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising, 35(6), 1008-1032. https://doi.org/10.1080/02650487.2015.1128868

Tsichla, E., & Zotos, Y. (2016). Gender portrayals revisited: Searching for explicit and implicit stereotypes in Cypriot magazine advertisements. International Journal of Advertising, 35(6), 983-1007. https://doi.org/10.1080/02650487.2016.1189250

Valtorta, R. R., Sacino, A., Baldissarri, C., & Volpato, C. (2016). L’eterno femminino. Stereotipi di genere e sessualizzazione nella pubblicità televisiva. Psicologia Sociale, 11(2), 159-188. https://psycnet.apa.org/record/2017-35344-003

Verhellen, Y., Dens, N., & de Pelsmacker, P. (2016). A longitudinal content analysis of gender role portrayal in Belgian television advertising. Journal of Marketing Communications, 22(2), 170-188. https://doi.org/10.1080/13527266.2013.871321

Yom-Tov, E., Muennig, P., & El-Sayed, A. M. (2016). Web-based antismoking advertising to promote smoking cessation: A randomized controlled trial. Journal of Medical Internet Research, 18(11). https://doi.org/10.2196/jmir.6563

2015

Adams, J. (2015). Fame, fortune and agency: Housewives and the Dairy White Wings Bake-Off. Australasian Journal of Popular Culture, 4(2), 131-143.

Azhar, N., & Maqbool Shah, F. (2015). The Impact of Unethical Advertisements on Women Buying Behavior in Pakistan. International Journal of Scientific and Research Publications, 5(11), 423-431. https://www.ijsrp.org/research-paper-1115/ijsrp-p4765.pdf

Dai, G. (2015). Constituting gender roles through the transitivity choice in commodity advertising – A critical discourse approach. Asian Social Science, 11(28). https://doi.org/10.5539/ass.v11n28p58

Fedorenko, O. (2015). Politics of sex appeal in advertising: Female creatives and post-feminist sensibility in South Korea. Feminist Media Studies, 15(3), 474-491. https://doi.org/10.1080/14680777.2014.930060

Fullwood, C., Nicholls, W., & Makichi, R. (2015). We’ve got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9). https://doi.org/10.1177/1461444814530248

Gibson, P. C. (2015). Marilyn and her female audiences: Consumption, transgression, emulation. Film, Fashion & Consumption, 4(2), 159-175.

Hvala, T. (2015). As little as possible for as little as possible. Maska, 30 (175-176), 58-71.

Huang, Y., & Lowry, D. T. (2015). Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines. Journal of International Consumer Marketing, 27(1), 69-83. https://doi.org/10.1080/08961530.2014.967904

Hussin, R., Yusoff, S. H., & Yusof, S. N. M. (2015). Islamic Representation in Television Advertising and its Impact on Modern Malay Muslim Women. Procedia – Social and Behavioral Sciences, 211, 890-895. https://doi.org/10.1016/j.sbspro.2015.11.117

Ibarra, R. L., & Strawn, S. M. (2015). ‘Make Friends with Mexico’: The Mexican tourist jacket. Fashion, Style & Popular Culture, 3(1), 7-20.

Jerath, S., & Pandey, M. (2015). Rural women psychology and emotional contents in Indian television advertisements. Media Watch, 6(2), 188-192. https://doi.org/10.15655/mw/2015/v6i2/65662

Koivunen, A. (2015). Authorial self-fashioning in Jörn Donner’s Portraits of Women. Authorial self-fashioning in Jorn Donner’s Portraits of Women. Journal of Scandinavian Cinema, 5(2), 93-108.

Kokko, S., & Kaipainen, M. (2015). The changing role of cultural heritage in traditional textile crafts from Cyprus. Craft Research, 6(1), 9-30.

Kumari, S., & Shivani, S. (2015). Mapping the portrayal of females in contemporary Indian advertisements. Media Watch, 6(2), 173-187. https://doi.org/10.15655/mw/2015/v6i2/65660

Kurennaya, A. (2015). Look What the Cat Dragged In: Analysing gender and sexuality in the Hot Metal Centerfolds of 1980s glam metal. Critical Studies in Men’s Fashion, 2(2), 163-211.

Malta, R. B., & Silva, K. M. R. da. (2015). A atual representação da mulher em comercias de cerveja: relações socioculturais e mercadológicas. Verso e Reverso, 30(73). https://doi.org/10.4013/ver.2016.30.73.05

Mamp, M., & Marcketti, S.B. (2015). Creating a Woman’s Place: The Bonwit Teller Presidency of Hortense Odlum, 1934 to 1940. Fashion, Style & Popular Culture, 2(3), 301-319.

Mansour, I. H. F. (2015). Beliefs and attitudes towards social network advertising: A cross-cultural study of Saudi and Sudanese female students. Journal of Arab & Muslim Media Research, 8(3), 255-269.

Martín-Llaguno, M., & Navarro-Beltrá, M. (2015). Vertical and horizontal segregation in advertising agencies before and after the law for equality of women and men. Revista Espanola de Investigaciones Sociologicas, 150. https://doi.org/10.5477/cis/reis.150.113

Martínez-Oña, M. M., & Muñoz-Muñoz, A. M. (2015b). Iconographic analysis of the myth of Lilith in advertising. Revista Latina de Comunicacion Social, 70. https://doi.org/10.4185/RLCS-2015-1062

Medvedev, K. (2015). Hungarian women toe the line: How Communist propaganda parallels corporate advertising. Clothing Cultures, 3(1), 41-54. https://doi.org/10.1386/cc.3.1.41_1

Muralidharan, S., & Xue, F. (2015). Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study. Asian Journal of Communication, 25(2), 213-231. https://doi.org/10.1080/01292986.2014.944923

Nas, A. (2015). Women Chewing Gum: Feminist Critical Analysis of Advertising as Symbolic Violence. İlef Dergisi, 2(2), 35-54. https://doi.org/10.24955/ilef.305305

Papyrina, V. (2015). Men and women watching and reading: Gender and information processing opportunity effects in advertising. Journal of Marketing Communications, 21(2), 125-143. https://doi.org/10.1080/13527266.2012.731423

Roberts, J. A., & Roberts, C. A. (2015). Does Thin Always Sell? The Moderating Role of Thin Ideal Internalization on Advertising Effectiveness. Atlantic Marketing Journal, 4(1). https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1145&context=amj#:~:text=A%20web%20survey%20of%20380,1977)%20effectiveness%20of%20advertising%20scale

Roy, S., Guha, A., & Biswas, A. (2015). Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency. Marketing Letters, 26(3), 363-376. https://doi.org/10.1007/s11002-015-9354-1

Schwarz, U., Hoffmann, S., & Hutter, K. (2015). Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads. Journal of Current Issues and Research in Advertising, 36(1), 70-87. https://doi.org/10.1080/10641734.2014.912599

Shaikh, M., Bughio, F., & Kadri, S. (2015). The Representation of Men and Women in Advertisements: a Critical Discourse Analysis. Women (1997-2032), 7(October). https://www.researchgate.net/publication/281237934_THE_REPRESENTATION_OF_MEN_AND_WOMEN_IN_ADVERTISEMENTS_A_CRITICAL_DISCOURSE_ANALYSIS

Soriano, C. R. R., Lim, S. S., & Rivera-Sanchez, M. (2015). The Virgin Mary With a Mobile Phone: Ideologies of Mothering and Technology Consumption in Philippine Television Advertisements. Communication, Culture and Critique, 8(1), 1-19. https://doi.org/10.1111/cccr.12070

Strach, P., Zuber, K., Fowler, E. F., Ridout, T. N., & Searles, K. (2015). In a different voice? Explaining the use of men and women as voice-over announcers in political advertising. Political Communication, 32(2), 183-205. https://doi.org/10.1080/10584609.2014.914614

Tartaglia, S., & Rollero, C. (2015). Gender Stereotyping in Newspaper Advertisements: A Cross-Cultural Study. Journal of Cross-Cultural Psychology, 46(8). https://doi.org/10.1177/0022022115597068

Tehseem, T., & Hameed, A. (2015). Celebrities endorsement in conflating beauty adverts: A Feministic perspective. European Journal of English Language, Linguistics and Literature, 2(2), 18-38. https://www.idpublications.org/wp-content/uploads/2015/06/CELEBRITIES-ENDORSEMENT-IN-CONFLATING-BEAUTY-ADVERTS-A-FEMINISTIC-PERSPECTIVE.pdf

Thompson, C. (2015). I’se in Town, Honey”: Reading Aunt Jemima advertising in Canadian Print Media, 1919 to 1962. Journal of Canadian Studies, 49(1), 205-237. https://doi.org/10.3138/jcs.49.1.205

Torras, M. M., & Grow, J. M. (2015). Creative women in Peru: Outliers in a machismo world. Communication and Society, 28(2). https://doi.org/10.15581/003.28.2.1-18

Waller, D. S. (2015). Photoshop and Deceptive Advertising: An Analysis of Blog Comments. Studies in Media and Communication, 3(1). https://doi.org/10.11114/smc.v3i1.841

Windels, K., & Mallia, K. L. (2015). How being female impacts learning and career growth in advertising creative departments. Employee Relations, 37(1), 122-140. https://doi.org/10.1108/ER-02-2014-0011

Witzel, T. C., Gabriel, M. M., McCabe, L., Weatherburn, P., Gafos, M., Speakman, A.,

Woeller, K. E., Miller, K. W., Robertson-smith, A. L., & Bohman, L. C. (2015). Impact of Advertising on Tampon Wear-time Practices. Clinical Medicine Insights: Women’s Health, 8. https://doi.org/10.4137/cmwh.s25123

Wyllie, J., Carlson, J., & Rosenberger, P. J. (2015). Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective. Australasian Marketing Journal, 23(3). https://doi.org/10.1016/j.ausmj.2015.06.004

Zakaria, M., & Akter, R. (2015). Influence of television advertising on women consumers’ behavior regarding food product brands. Mass Communicator: International Journal of Communication Studies, 9(3), 16-21. https://doi.org/10.5958/0973-967x.2015.00013.7

Zayer, L. T., & Coleman, C. A. (2015). Advertising Professionals Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? Journal of Advertising, 44(3), 1-12. https://doi.org/10.1080/00913367.2014.975878

2014

Amerian, M., & Esmaili, F. (2014). Language and gender: A critical discourse analysis on gender representation in a series of international ELT textbooks. International Journal of Research Studies in Education, 4(2). https://doi.org/10.5861/ijrse.2014.963

Balmain, C. (2014). Crypto-cannibalism: Meat, murder and monstrosity in Tiwa Moeithasong’s The Meat Grinder. Horror Studies, 5(2), 249-263.

Behnam, B., & Zamanian, J. (2014). Gender and the Discourse of Advertising in English and Persian Magazine Advertisements. International Journal of Academic Research in Business and Social Sciences, 4(11), 1-9. https://doi.org/10.6007/ijarbss/v4-i11/1264

Bury, B., Tiggemann, M., & Slater, A. (2014). Directing gaze: The effect of disclaimer labels on women’s visual attention to fashion magazine advertisements. Body Image, 11(4), 357-363. https://doi.org/10.1016/j.bodyim.2014.06.004

Calvo-Calvo, M. Á. (2014). Sexist stereotypes and biases associated with the female nursing model in advertising communication. Texto e Contexto Enfermagem, 23(3). https://doi.org/10.1590/0104-07072014004120012

Eisend, M., Plagemann, J., & Sollwedel, J. (2014). Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness. Journal of Advertising, 43(3), 256-273. https://doi.org/10.1080/00913367.2013.857621

Epure, M., & Vasilescu, R. (2014). Gendered Advertising – Shaping Self-Image to Visual Ads Exposure. Journal of Research in Gender Studies, 4(1). https://go.gale.com/ps/i.do?id=GALE%7CA381146858&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=21640262&p=AONE&sw=w&userGroupName=anon%7E64b487a3

France, K. E., Donovan, R. J., Bower, C., Elliott, E. J., Payne, J. M., D’Antoine, H., & Bartu, A. E. (2014). Messages that increase women’s intentions to abstain from alcohol during pregnancy: Results from quantitative testing of advertising concepts. BMC Public Health, 14(1). https://doi.org/10.1186/1471-2458-14-30

Gill, R., & Elias, A. S. (2014). ‘Awaken your incredible’: Love your body discourses and postfeminist contradictions. International Journal of Media and Cultural Politics, 10(2), 179-188. https://doi.org/10.1386/macp.10.2.179_1

Gulati, M. (2014). Analysis of Projection of Women in Advertisements on Society. Global Journal of Commerce & Management Perspective, 3(5), 78-81. https://www.longdom.org/articles/analysis-of-projection-of-women-in-advertisements-on-society.pdf

Gwakwa, M. (2014). DRESSING DILEMMA: CREATING WEALTHY THROUGH DEHUMANIZING WOMEN AS ADVERTISING BAITS! THE BETRAYAL OF UBUNTUISM IN AFRICA. European Scientific Journal, 8(1), 144-155. https://core.ac.uk/download/pdf/328024467.pdf

Jere, M. (2014). Portrayals of men and women in Drum magazine (South Africa) advertisements. Acta Commercii, 14(1). https://doi.org/10.4102/ac.v14i1.231

Kemps, E., Tiggemann, M., & Hollitt, S. (2014). Exposure to television food advertising primes food-related cognitions and triggers motivation to eat. Psychology and Health, 29(10). https://doi.org/10.1080/08870446.2014.918267

Ketelaar, P. E., Anschutz, D., & Hemmen, S. van. (2014). Sex in Advertising: Do Women Care Anymore ? Journal of Euromarketing, 23(3). https://doi.org/10.9768/0023.03.017

Khalid, S., & Zubair, A. (2014). Emotional Intelligence, Self-Efficacy, and Creativity among Employees of Advertising Agencies. Pakistan Journal of Psychological Research, 29(2), 203-231. https://www.semanticscholar.org/paper/Emotional-Intelligence%2C-Self-Efficacy%2C-and-Among-of-Khalid-Zubair/1ad8e7be226525694571fb55b7655ffeb9529eb0

Krishen, A. S., LaTour, M. S., & Alishah, E. J. (2014). Asian Females in an Advertising Context: Exploring Skin Tone Tension. Journal of Current Issues and Research in Advertising, 35(1), 71-85. https://doi.org/10.1080/10641734.2014.866851

Lee, Y.-K. (2014). Gender stereotypes as a double-edged sword in political advertising. International Journal of Advertising, 33(2), 203-234. https://doi.org/10.2501/ija-33-2-203-234

Lin, H., Zhou, X., & Chen, Z. (2014). Impact of the content characteristic of short message service advertising on consumer attitudes. Social Behavior and Personality, 42(9), 1409-1419. https://doi.org/10.2224/sbp.2014.42.9.1409

Maglio, D. (2014). Underwear for New York ‘swells’ in the age of Victoria. Critical Studies in Men’s Fashion,1(2), 99-115.

Mamp, M., & Marcketti, S.B. (2014). Mildred Custin: Bonwit Teller’s Man of the Year. Clothing Cultures, 2(1), 9-26.

Maree, T. (2014). Through the looking-glass: Exploring the wonderland of “other” female portrayals in advertising. Communicatio, 40(2), 113-136.

Mboti, N. (2014). Nollywood’s aporias part 1: Gatemen. Journal of African Cinema, 6(1), 49-70.c

Moorthi, Y. L. R., Roy, S., & pansari, anita. (2014). The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2391649

Morris, P. K. (2014). Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey. Asian Journal of Communication, 24(3), 242-261. https://doi.org/10.1080/01292986.2014.885535

Nisar, H. U. K. & H. (2014). The Objectification of Women in Television Advertisements in Pakistan. FWU Journal of Social Sciences, 8(2), 26-35. https://www.researchgate.net/publication/344832712_The_Objectification_of_Women_in_Television_Advertisements_in_Pakistan

Reddy-Best, K. L., & Howell, A. (2014). Negotiations in masculine identities in the Utilikilts brand community. Critical Studies in Men’s Fashion, 1(3), 223-240.c

Shuo, C., Wang, H., & Wang, Y. (2014). Critical discourse analysis of the appeals in English women’s advertisements. International Journal of Applied Linguistics and English Literature, 3(1). https://doi.org/10.7575/aiac.ijalel.v.3n.1p.79

Waliaula, S. (2014). Active audiences of Nollywood video-films: An experience with a Bukusu audience community in Chwele market of Western Kenya. Journal of African Cinemas, 6(1), 71-83.

Whelan, B. (2014). American influences on irish advertising and consumerism 1900-1960: Fashioning irishwomen. Journal of Historical Research in Marketing, 6(1), 159-182. https://doi.org/10.1108/JHRM-04-2013-0019

Zotos, Y. C., & Tsichla, E. (2014). Female Stereotypes in Print Advertising: A Retrospective Analysis. Procedia – Social and Behavioral Sciences, 148, 446-454. https://doi.org/10.1016/j.sbspro.2014.07.064

2013

Amankevičiūtė, S. (2013). Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space. Respectus Philologicus, 24(29). https://doi.org/10.15388/respectus.2013.24.29.9

Beane, K. (2013). Appealing to Women: An Analysis of Print Advertisements in Three Women’s Interest Magazines. Elon Journal, 4, 1-4. http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines

Blloshmi, A. (2013). Advertising in post-feminism: The return of sexism in visual culture? Journal of Promotional Communications, 1(1). https://promotionalcommunications.org/index.php/pc/article/view/13

Bongiorno, R., Bain, P. G., & Haslam, N. (2013). When sex doesn’t sell: Using sexualized images of women reduces support for ethical campaigns. PLoS ONE, 8(12). https://doi.org/10.1371/journal.pone.0083311

Cambronero-Saiz, B. (2013). Gender policies and advertising and marketing practices that affect women’s health. Global Health Action, 6(1), early cite. https://doi.org/10.3402/gha.v6i0.20372

Cheung, M. C., Chan, A. S., Han, Y. M., Sze, S. L., & Fan, N. H. (2013). Differential Effects of Chinese Women’s Sexual Self-Schema on Responses to Sex Appeal in Advertising. Journal of Promotion Management, 19(3), 373-391. https://doi.org/10.1080/10496491.2013.787382

Cowan, M. (2013). The ambivalence of ornament: Silhouette advertisements in print and film in early twentieth-century Germany. Art History, 36(4), 784-809. https://doi.org/10.1111/1467-8365.12031

Davis, J. F. (2013). Beyond “caste-typing”? Caroline Robinson Jones, advertising pioneer and trailblazer. Journal of Historical Research in Marketing, 5(3), 308-333. https://doi.org/10.1108/JHRM-03-2013-0011

Dimitri, P. (2013). Young female journalists in Austria’s journalists’ union: Part of the working poor? Catalan Journal of Communication & Cultural Studies,5(1), 69-81.

Duffy, B. E. (2013). Manufacturing Authenticity: The Rhetoric of “Real” in Women’s Magazines. Communication Review, 16(3), 132-154. https://doi.org/10.1080/10714421.2013.807110

Furaji, F., Łatuszyńska, M., Wawrzyniak, A., & Wąsikowska, B. (2013). Study on the influence of advertising attractiveness on the purchase decisions of women and men. Journal of International Studies, 6(2). https://doi.org/10.14254/2071-8330.2013/6-2/2

Gaudenzi, B. (2013). PRESS ADVERTISING AND FASCIST DICTATES: Showcasing the female consumer in Fascist Italy and Nazi Germany. Journalism Studies, 14(5), 663-680. https://doi.org/10.1080/1461670X.2013.810902

Hsu, H., Chung, Y., & Chen, J. (2013). Genders’ Differences in Evaluation of Web Advertisement. International Journal of Modern Education Forum (IJMEF), 2(2). https://www.academia.edu/27521982/Genders_Differences_in_Evaluation_of_Web_Advertisement

Ibroscheva, E. (2013). Selling the post-communist female body: Portrayals of women and gender in Bulgarian advertising. Feminist Media Studies, 13(3), 443-462. https://doi.org/10.1080/14680777.2012.708515

Kaya, C., & Gelmez, K. (2013). Grassroots empowerment with design in a community of practice in Turkey. Journal of Arts & Communities, 5(1), 55-72.

Lindholm, C. (2013). Visible status: Couture and designer abaya. Fashion, Style & Popular Culture, 1(1), 45-55.

Martín-Llaguno, M., & Navarro-Beltrá, M. (2013). Leyes de violencia de género y sexismo publicitario: Análisis comparativo de Argentina, España, Estados Unidos y México. Revista Panamericana de Salud Publica/Pan American Journal of Public Health, 33(4). https://doi.org/10.1590/S1020-49892013000400007

N, L. O. (2013). AFRREV LALIGENS Audience Perception of the Portrayal of Women in Television Advertising. An International Journal of Language, Literature and Gender Studies, 2(1). https://www.ajol.info/index.php/laligens/article/view/107995

Navarro, M., & Martín, M. (2013). Bibliometric analysis of research on women and advertising: Differences in print and audiovisual media. Comunicar, 21(41). https://doi.org/10.3916/C41-2013-10

O’Donohoe, S. (2013). The Routledge Companion to Advertising and Promotional Culture. International Journal of Advertising, 32(4), 679-680. https://doi.org/10.2501/ija-32-4-679-680

Quiroz, P. A. (2013). Women of color participating in personal advertising: Dating, mating, and relating in a “post” racial, gendered, and modern society. Advances in Gender Research, 17, 49-66. https://doi.org/10.1108/S1529-2126(2013)0000017006

Parry, K., Taylor, E., Hall-Dardess, P., Walker, M., & Labbok, M. (2013). Understanding Women’s Interpretations of Infant Formula Advertising. Birth, 40(2), 115-124. https://doi.org/10.1111/birt.12044

Rajagopal, I., & Gales, J. (2013). It’s the Image that Is Imperfect: Advertising and Its Impact on Women. Economic and Political Weekly, 37(32), 333-3337. https://www.jstor.org/stable/4412464#:~:text=Stereotypes%20and%20generalisations%20in%20ads,thus%20devaluing%20their%20innate%20worth.&text=and%20women%20both%20socially%20and%20academically%20from%20realising%20their%20fullest%20potential.

Rocha, E. (2013). The woman in pieces: Advertising and the construction of feminine identity. SAGE Open, 3(4). https://doi.org/10.1177/2158244013506717

Safta, G. (2013). Beer television advertising – a world of men. Gender stereotypes. Revista de Stiinte Politice, 37/38. https://go.gale.com/ps/i.do?p=AONE&u=googlescholar&id=GALE|A345775227&v=2.1&it=r&sid=AONE&asid=328603f5

Scanlon, J. (2013). “A dozen ideas to the minute”: Advertising women, advertising to women. Journal of Historical Research in Marketing, 5(3), 273-290. https://doi.org/10.1108/JHRM-01-2013-0002

Schwartz, S. L. (2013). Girl Power through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements. Advertising and Society Review, 13(4). https://muse.jhu.edu/article/497053

Starks, T. (2013). A community in the clouds: Advertising tobacco and gender in pre-revolutionary Russia. Journal of Women’s History, 25(1). https://doi.org/10.1353/jowh.2013.0002

Sumanta, D. (2013). Portrayal of women in Indian advertising: A perspective. International Journal of Marketing and Technology, 3(3). https://isid.org.in/wp-content/uploads/2022/07/isidpb04.pdf

Swani, K., Weinberger, M. G., & Gulas, C. S. (2013). The impact of violent humor on advertising success: A gender perspective. Journal of Advertising, 42(4), 308-319. https://doi.org/10.1080/00913367.2013.795121

Taylor, K. A., Miyazaki, A. D., & Mogensen, K. B. (2013). Sex, Beauty, and Youth: An Analysis of Advertising Appeals Targeting U.S. Women of Different Age Groups. Journal of Current Issues and Research in Advertising, 34(2), 212-228. https://doi.org/10.1080/10641734.2013.787581

Venkataswamy, S. (2013). Transcending gender: Advertising fairness cream for Indian men. Media Asia, 40(2), 128-138. https://doi.org/10.1080/01296612.2013.11689961

Wonderlich-Tierney, A. L., Wenzel, K. R., vander Wal, J. S., & Wang-Hall, J. (2013). Food-related advertisements and food intake among adult men and women. Appetite, 71, 57-62. https://doi.org/10.1016/j.appet.2013.07.009

2012

Baumann, S., & de Laat, K. (2012). Socially defunct: A comparative analysis of the underrepresentation of older women in advertising. Poetics, 40(6), 514-541. https://doi.org/10.1016/j.poetic.2012.08.002

Blackman, S. (2012). Model Girls in Magazine Culture: Young Women, Feminism and the American Dream. Symbolic Interaction, 35(4), 501-503. https://doi.org/10.1002/symb.33

§Brown, M. T. (2012). “A Woman in the Army Is Still a Woman”: Representations of Women in US Military Recruiting Advertisements for the All-Volunteer Force. Journal of Women, Politics and Policy, 33(2), 151-175. https://doi.org/10.1080/1554477X.2012.667737

Cambronero Saiz, B., Ruiz Cantero, M. T., & Papí Gálvez, N. (2012). Quality of pharmaceutical advertising and gender bias in medical journals (1998-2008): A review of the scientific literature. Gaceta Sanitaria, 26(5), 469-476. https://doi.org/10.1016/j.gaceta.2011.11.002

Cerchia, R. E. (2012). Naked women and IAP case law: A defense against the inappropriate use of women in Italian commercial advertising. Global Jurist, 12(2). https://doi.org/10.1515/1934-2640.1408

Chan, K., Leung ng, yu, & Williams, R. B. (2012). What do adolescent girls learn about gender roles from advertising images? Young Consumers, 13(4), 357-366 . https://doi.org/10.1108/17473611211282608

Crymble, S. B. (2012). Contradiction sells: Feminine complexity and gender identity dissonance in magazine advertising. Journal of Communication Inquiry, 36(1). https://doi.org/10.1177/0196859911429195

Deliya, M., Parmar, M. B., & Karnavat, M. B. (2012). Negative Impact of Advertising on Women with specific focus on FMCG products–Patan District. Global Journal of Management And Business Research, 12(16). https://www.researchgate.net/publication/292142175_Negative_Impact_of_Advertising_on_Women_with_specific_focus_on_FMCG_products–Patan_District

Dix, S., Ferguson, G., Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: Advertising value perceptions among females. Journal of Research in Interactive Marketing, 6(3), 164-179. https://doi.org/10.1108/17505931211274651

do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of Advertising, 41(4), 147-155. https://doi.org/10.1080/00913367.2012.10672463

Espinar-Ruiz, E., & González-Díaz, C. (2012). Gender portrayals in food commercials: A content analysis of Spanish television advertisements. Observatorio, 6(4). https://doi.org/10.15847/obsobs642012586

Folse, J. A. G., Moulard, J. G., & Raggio, R. D. (2012). Psychological ownership: A social marketing advertising message appeal? Not for women. International Journal of Advertising, 31(3), 291-315. https://www.researchgate.net/publication/257363570_Psychological_ownership_a_social_marketing_advertising_message_appeal_Not_for_women

Hassali, M. A., Saleem, F., Aljadhey, H., & Khan, T. M. (2012). Evaluating the Content of Advertisements for Dietary Supplements in Malaysian Women’s Magazines. Drug Information Journal, 46(6), 723-728. https://doi.org/10.1177/0092861512457777

Hernández Ruiz, A., Martín Llaguno, M., & Beléndez Vázquez, M. (2012b). The representation of women in advertising: Quantitative and qualitative inequality in Spanish creativity. Estudios Sobre El Mensaje Periodistico, 18. https://doi.org/10.5209/rev_ESMP.2012.v18.40931

Infanger, M., Bosak, J., & Sczesny, S. (2012). Communality sells: The impact of perceivers’ sexism on the evaluation of women’s portrayals in advertisements. European Journal of Social Psychology, 42(2), 219-226. https://doi.org/10.1002/ejsp.868

Kirkham, N. (2012). The new ‘porno-chic’? Fashion, consumption and film pornography. Film, Fashion & Consumption, 1(2), 203-220.

Klug, P., & Vigar-Ellis, D. (2012). Gender differences in student attitudes towards sexual appeals in print advertising. South African Journal of Economic and Management Sciences, 15(4). https://doi.org/10.4102/sajems.v15i4.149

Martin, D. (2012a). Foreign women in Japanese television advertising. European Journal of Marketing, 46(1/2), 157-176. https://doi.org/10.1108/03090561211189275

McNiel, J. N., Harris, D. A., & Fondren, K. M. (2012). Women and the Wild: Gender Socialization in Wilderness Recreation Advertising. Gender Issues, 29(1–4), 39-55. https://doi.org/10.1007/s12147-012-9111-1

Micu, C. C., & Coulter, R. (2012). The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective. Journal of International Consumer Marketing, 24(1–2), 79-99. https://doi.org/10.1080/08961530.2012.650140

Pueyo, N. (2012). The Spanish advertising industry and female advertising professionals: A gendered view of the creative department. Catalan Journal of Communication & Cultural Studies,4(2), 185-201.

Ravikumar, T. (2012). A Study on Impact of Visual Media Advertisements on Women Consumers Buying Behaviour in Chennai City. International Journal of Multidisciplinary Research, 2(2). https://www.researchgate.net/publication/268352518_A_STUDY_ON_IMPACT_OF_VISUAL_MEDIA_ADVERTISEMENTS_ON_WOMEN_CONSUMERS_BUYING_BEHAVIOUR_IN_CHENNAI_CITY

Roca Correa, D., Alegre Rodriguez, I., & Pueyo Ayhan, N. (2012). The Absence of Creative Women as Judges in Advertising Awards: A Case Study of El Sol (1998-2008). TRIPODOS, 31. https://core.ac.uk/download/pdf/39028794.pdf

Tuna, S., & Freitas, E. (2012). Gendered adverts: an analysis of female and male images in contemporary perfume ads. Comunicação e Sociedade, 21. https://doi.org/10.17231/comsoc.21(2012).702

Windels, K., & Lee, W. (2012). The construction of gender and creativity in advertising creative departments. Gender in Management: An International Journal, 27(8), 502-519 . https://doi.org/10.1108/17542411211279706

Ye, L., Ashley-Cotleur, C., & Gaumer, C. (2012). Do Women Still Hold Up Half the Sky? Portrayal of Women in Chinese Advertising: 1980-2001. Journal of Marketing Development and Competitiveness, 6(3), 67-82. http://www.na-businesspress.com/JMDC/gaumer_abstract.html

2011

Aagerup, U. (2011). The influence of real women in advertising on mass market fashion brand perception. Journal of Fashion Marketing and Management, 15(4), 486-502.

Acevedo, C. R., Nohara, J. J., Arruda, A. L., Tamashiro, H. R. D. S., & Brashear, T. (2011). How Women Are Depicted In Ads? A Content Analysis Study With Brazilian Advertisements. International Business & Economics Research Journal (IBER), 5(10). https://doi.org/10.19030/iber.v5i10.3517

Ali, S., & Shahwar, D. (2011). The representation of men and women in the advertisements of Pakistani electronic media. Journal of Media and Communication Studies, 3(4). https://www.academia.edu/1115940/Men_women_and_TV_Ads_The_representation_of_men_and_women_in_the_advertisements_of_Pakistani_electronic_media

Apaolaza-Ibanez, V., Hartmann, P., Diehl, S., & Terlutter, R. (2011). Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits. African Journal of Business Management. https://www.researchgate.net/publication/266409660_Women_satisfaction_with_cosmetic_brands_The_role_of_dissatisfaction_and_hedonic_brand_benefits

Barnes, B. R., Siu, N. Y. M., Yu, Q., & Chan, S. S. Y. (2009). Exploring cosmetics advertising in southern China. International Journal of Advertising, 28(2), 369-393. https://doi.org/10.2501/s0265048709200606

Buunk, A. P., & Dijkstra, P. (2011). Does attractiveness sell? Women’s attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation. Psychology and Marketing, 28(9), 958-973. https://doi.org/10.1002/mar.20421

Chang, C. T., & Lee, Y. K. (2011). The “I” of the beholder: How gender differences and self-referencing influence charity advertising. International Journal of Advertising, 30(3), 447-478. https://doi.org/10.2501/IJA-30-3-447-478

Chhabra, D., Andereck, K., Yamanoi, K., & Plunkett, D. (2011). Gender equity and social marketing: An analysis of tourism advertisements. Journal of Travel and Tourism Marketing, 28(2), 111-128. https://doi.org/10.1080/10548408.2011.545739

Chess, S. (2011a). A 36-24-36 cerebrum: Productivity, gender, and video game advertising. Critical Studies in Media Communication, 28(3), 230-252. https://doi.org/10.1080/15295036.2010.515234

Conde, M. R. B., & Hurtado, M. del H. (2011). La mujer y el hombre en la publicidad televisiva: imágenes y estereotipos. ZER – Revista de Estudios de Comunicación, 11(21). https://ojs.ehu.eus/index.php/Zer/article/view/3730/3360

Davis, K. C., Uhrig, J., Rupert, D., Fraze, J., Goetz, J., & Slater, M. (2011). Effectiveness of a mass media campaign in promoting HIV testing information seeking among african american women. Journal of Health Communication, 16(9), 1024-1039. https://doi.org/10.1080/10810730.2011.571342

Diedrichs, P. C., & Lee, C. (2011). Waif goodbye! Average-size female models promote positive body image and appeal to consumers. Psychology and Health, 26(10), 1273-1291. https://doi.org/10.1080/08870446.2010.515308

D’Enbeau, S. (2011). Sex, feminism, and advertising: The politics of advertising feminism in a competitive marketplace. Journal of Communication Inquiry, 35(1). https://doi.org/10.1177/0196859910385457

Diedrichs, P. C., Lee, C., & Kelly, M. (2011). Seeing the beauty in everyday people: A qualitative study of young Australians’ opinions on body image, the mass media and models. Body Image, 8(3), 259-266. https://doi.org/10.1016/j.bodyim.2011.03.003

Doong, H. sen, & Wang, H. C. (2011). Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling? Electronic Commerce Research and Applications, 10(5), 595-604. https://doi.org/10.1016/j.elerap.2010.12.005

García-González, A., & Piñeiro-Otero, T. (2011). Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicacion Social, 66. https://doi.org/10.4185/RLCS-66-2011-943-505-525-EN

Grow, J. M., & Broyles, S. J. (2011). Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women. Advertising & Society Review, 12(1). https://doi.org/10.1353/asr.2011.0009

Hart, V., & Plath, D. (2011). “Egg Donor Wanted”: Social Work with Women Looking for an Egg Donor. Australian Social Work, 64(4), 515-525. https://doi.org/10.1080/0312407X.2011.573859

Johnson, W.C (2011). Sex and the subversive alien: The moral life of C. L. R. James. International Journal of Francophone Studies, 14(1), 185-203.

Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men? Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567

Kaleta, D., Usidame, B., & Polańska, K. (2011). Tobacco advertisements targeted on women: Creating an awareness among women. Central European Journal of Public Health, 19(2), 73-78. https://doi.org/10.21101/cejph.a3639

Landau, J. (2011). Women Will Get Cancer: Visual and Verbal Presence (And Absence) in a Pharmaceutical Advertising Campaign About HPV. Argumentation and Advocacy, 48(1), 39-54. https://doi.org/10.1080/00028533.2011.11821753

Li, D.-X., Lee, D. il, Lee, Y.-K., & Griffin, M. (2011). Can We Establish Consumer Cultural Positioning Through Print Advertising in the Developing Markets ? A Content Analysis of Advertising in Chinese Women’s s Magazines. Seoul Journal of Business, 17(1), 155-182. https://www.proquest.com/docview/884626905

Mager, J., & Helgeson, J. G. (2011). Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies. Sex Roles, 64(3), 238-252. https://doi.org/10.1007/s11199-010-9782-6

Mallia, K. L., & Windels, K. (2011). Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women. Journal of Interactive Advertising, 11(2), 30-44. https://doi.org/10.1080/15252019.2011.10722183

Malson, H., Halliwell, E., Tischner, I., & Rúdólfsdóttir, A. (2011). Post-feminist advertising laid bare: Young women’s talk about the sexually agentic woman of “midriff” advertising. Feminism and Psychology, 21(1). https://doi.org/10.1177/0959353510370030

Matthews, E. S. (2011). Reclaiming ‘The Spot’: the prostitute as entrepreneur in Tochka/The Spot. Studies in Russian and Soviet Cinema, 5(2), 205-221.

Maree, T., & Jordaan, Y. (2011). The portrayal of women in South African television commercials. Southern African Business Review, 15(3). https://www.ajol.info/index.php/sabr/article/view/76410

Nichter, M., Padmawati, S., Danardono, M., Ng, N., Prabandari, Y., & Nichter, M. (2009). Reading culture from tobacco advertisements in Indonesia. Tobacco Control, 18(2). https://doi.org/10.1136/tc.2008.025809

Perez, J. (2011). Timeless Ideals: Images of Women in Magazine Advertising. The International Journal of the Image, 1(3), 187-200. https://cgscholar.com/bookstore/works/timeless-ideals?category_id=cgrn

Soloaga, P. D., Muñiz, C., & Zapatero, D. C. (2011). Consumption of fashion magazines and the effects on the self-perception of a woman’s body: A cross-cultural study comparing Spain and Mexico using third person theory. Communication and Society, 22(2), 221-242. https://revistas.unav.edu/index.php/communication-and-society/article/view/36261/30736

Wu, D. D., & Chung, A. M.-K. (2011). Hybridized images: Representations of the “modern woman” across Mainland China and Hong Kong TV commercials. Journal of Asian Pacific Communication, 21(2), 177-195. https://doi.org/10.1075/japc.21.2.02wu

2010

Bertrand, M., Karlan, D., Mullainathan, S., Shafir, E., & Zinman, J. (2010). What’s advertising content worth? Evidence from a consumer credit marketing field experiment. Quarterly Journal of Economics, 125(1), 263-306. https://doi.org/10.1162/qjec.2010.125.1.263

Bressey, C. (2010). Looking for work: The black presence in Britain 1860-1920. Immigrants and Minorities, 28(2), 164-182. https://doi.org/10.1080/02619288.2010.484245

Capella, M., Hill, R., Rapp, J., & Kees, J. (2010). The impact of violence against women in advertisements. Journal of Advertising, 39(4), 37-51. https://doi.org/10.2753/JOA0091-3367390403

Dianoux, C., & Linhart, Z. (2010). The effectiveness of female nudity in advertising in three European countries. International Marketing Review, 27(5), 562-578. https://doi.org/10.1108/02651331011076590

Gentry, J., & Harrison, R. (2010). Is advertising a barrier to male movement toward gender change? Marketing Theory, 10(1). https://doi.org/10.1177/1470593109355246

Halliwell, E., Malson, H., & Tischner, I. (2010). Are contemporary media images which seem to display women as sexually empowered actually harmful to women? Psychology of Women Quarterly, 35(1). https://doi.org/10.1177/0361684310385217

Hicks, M. (2010). Only the clothes changed: Women operators in british computing and advertising, 1950-1970. IEEE Annals of the History of Computing, 32(4), 5-17. https://doi.org/10.1109/MAHC.2010.55

Hoy, M. G., & Milne, G. (2010a). Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Advertising, 10(2), 28-45. https://doi.org/10.1080/15252019.2010.10722168

Ifezue, A. N. (2010). What Makes an Effective Advertising for a Man or a Woman? Journal of Communication, 1(1). https://doi.org/10.1080/0976691x.2010.11884765

Ioan, I. (2009). Women in Modern Print Ads – an Overview. Image (Rochester, N.Y.), 2(2).

Isaacson, R. S., Seifan, A., Haddox, C. L., Mureb, M., Rahman, A., Scheyer, O., Hackett, K., Caesar, E., Chen, J. L., Isaacson, J., McInnis, M., Mosconi, L., & Safdieh, J. (2018). Using social media to disseminate education about Alzheimer’s prevention & treatment: a pilot study on Alzheimer’s Universe. Journal of Communication in Healthcare, 11(2), 106-113. https://doi.org/10.1080/17538068.2018.1467068

Jones, S. C., & Reid, A. (2010). The use of female sexuality in australian alcohol advertising: Public policy implications of young adults’ reactions to stereotypes. Journal of Public Affairs, 10(1–2), 19-35. https://doi.org/10.1002/pa.339

Kavita Karan, & Yang Feng. (2010). The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising. Advertising & Society Review, 11(1). https://doi.org/10.1353/asr.0.0047

Moeran, B. (2010). The portrayal of beauty in women’s fashion magazines. Fashion Theory – Journal of Dress Body and Culture, 14(4), 491-510. https://doi.org/10.2752/175174110X12792058833933

Orth, U. R., Malkewitz, K., & Bee, C. (2010). Gender and personality drivers of consumer mixed emotional response to advertising. Journal of Current Issues and Research in Advertising, 32(1), 69-80. https://doi.org/10.1080/10641734.2010.10505276

Özdemir, M. (2010). Gender and presentation in advertisement in Turkey. Milli Folklor, 88.

Roseann M. Mandziuk. (2010). “Ending Women’s Greatest Hygienic Mistake”: Modernity and the Mortification of Menstruation in Kotex Advertising, 1921–1926. WSQ: Women’s Studies Quarterly, 38(2), 9-11. https://doi.org/10.1353/wsq.2010.0015

Russell, M. (2010). Marketing the Modern Egyptian Girl: Whitewashing Soap and Clothes from the Late Nineteenth Century to 1936. Journal of Middle East Women’s Studies, 6(3), 19-57.

Schultz, J. (2010). The physical is political: Women’s suffrage, pilgrim hikes and the public sphere. International Journal of the History of Sport, 27(7), 1133-1153. https://doi.org/10.1080/09523361003695801

Tsai, W. S. (2010). Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials. Asian Journal of Communication, 20(4), 423-439. https://doi.org/10.1080/01292986.2010.496860

Wei Chen. (2010). Research on the Stereotype of Western Women in Advertising of Chinese Fashion Magazines. China Media Research, 6(2). https://go.gale.com/ps/i.do?id=GALE%7CA226568449&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=1556889X&p=AONE&sw=w&userGroupName=anon%7E2593f741

Zawisza, M., & Cinnirella, M. (2010). What Matters More – Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. Journal of Applied Social Psychology, 40(7), 1767-1797. https://doi.org/10.1111/j.1559-1816.2010.00639.x

2009

Carpenter, C., & Edison, A. (2009). Taking It Off All Over Again: The Portrayal of Women in Advertising Over The Past Forty Years. Sex in Advertising. https://virtualworker.pbworks.com/f/Advertising%20gender%20roles.pdf

Ciochetto, L. (2009). Advertising in contemporary India’s rapidly changing media environment. Media International Australia, 133. https://doi.org/10.1177/1329878×0913300116

Cramphorn, M. F., & Meyer, D. (2009). The Gear model of advertising: Modelling human response to advertising stimuli. International Journal of Market Research, 51(3). https://doi.org/10.2501/S147078530920058X

Dahl, D. W., Sengupta, J., & Vohs, K. D. (2009). Sex in advertising: Gender differences and the role of relationship commitment. Journal of Consumer Research, 36(2), 215-231. https://doi.org/10.1086/597158

Dens, N., de Pelsmacker, P., & Janssens, W. (2009). Effects of scarcely dressed models in advertising on body esteem for belgian men and women. Sex Roles, 60(5–6), 366-378. https://doi.org/10.1007/s11199-008-9541-0

Dickinson, S., & Gill, D. (2009). Are women offended by the way they are portrayed in advertising. International Journal of Advertising, 28(1). https://www.researchgate.net/publication/278371301_Are_women_offended_by_the_way_they_are_portrayed_in_advertising

Durkin, K., & Rae, K. (2009). Women and Chocolate Advertising: Exposure to Thin Models Exacerbates Ambivalence. European Psychiatry, 24(1). https://doi.org/10.1016/s0924-9338(09)70976-9

Feiereisen, S., Broderick, A. J., & Douglas, S. P. (2009). The effect and moderation of gender identity congruity: Utilizing “real women”advertising images. Psychology and Marketing, 26(9), 813-843. https://doi.org/10.1002/mar.20301

Fridkin, K. L., Kenney, P. J., & Woodall, G. S. (2009). Bad for men, better for women: The impact of stereotypes during negative campaigns. Political Behavior, 31(1), 53-77. https://doi.org/10.1007/s11109-008-9065-x

Garcia-Muñoz, N., & Mart, L. (2009). El consumo femenino de la imagen de la mujer en la publicidad . El sexismo en las campañas. Tripodos, 24. https://raco.cat/index.php/Tripodos/article/view/129442

Hammer, T. R. (2009). Controlling images, media, and women’s development: A review of the literature. Journal of Creativity in Mental Health, 4(3), 202-216. https://doi.org/10.1080/15401380903084936

Huertas, M. K. Z., & Campomar, M. C. (2009). Rational and emotional appeals in advertising of prescription medicines: Study of a slimming drug in Brazil. Innovative Marketing, 5(4), 651-652.

Jung, J., & Lee, Y. J. (2009). Cross-cultural examination of women’s fashion and beauty magazine advertisements in the United States and South Korea. Clothing and Textiles Research Journal, 27(4). https://doi.org/10.1177/0887302X08327087

Kalliny, M., & Ghanem, S. (2009). The role of the advertising agency in the cultural message content of advertisements: A comparison of the middle east and the United States. Journal of Global Marketing, 22(4), 313-328. https://doi.org/10.1080/08911760903022549

Kochar, B., & Srivastava, M. K. (2009). Advertising and the New Age Woman. SCMS Journal of Indian Management, 6(3). https://sites.duke.edu/womenandadvertising/exhibits/women-in-advertising/

Kwate, N. O. A., & Meyer, I. H. (2009). Association between residential exposure to outdoor alcohol advertising and problem drinking among African American Women in New York City. American Journal of Public Health, 99(2), 228-230. https://doi.org/10.2105/AJPH.2007.132217

Lin, C. L., & Yeh, J. T. (2009). Comparing society’s awareness of women: Media-portrayed idealized images and physical attractiveness. Journal of Business Ethics, 90(1). https://doi.org/10.1007/s10551-009-0026-z

Lindsey, L. L. M., Silk, K. J., von Friederichs-Fitzwater, M. M., Hamner, H. C., Prue, C. E., & Boster, F. J. (2009). Developing effective campaign messages to prevent neural tube defects: A qualitative assessment of women’s reactions to advertising concepts. Journal of Health Communication, 14(2), 131-159. https://doi.org/10.1080/10810730802659137

McDaniel, P. A., & Malone, R. E. (2009). Creating the “desired mindset”: Philip Morris’s efforts to improve its corporate image among women. Women and Health, 49(5). https://doi.org/10.1080/03630240903238800

Millard, J. (2009). Performing Beauty: Dove’s “Real Beauty” Campaign. Symbolic Interaction, 32(2), 146-168. https://doi.org/10.1525/si.2009.32.2.146

Muñoz, N. G.-, & Martinez, L. (2009). El consumo femenino de la imagen de la mujer en la publicidad . El sexismo en las campañas. Tripodos, 24. https://raco.cat/index.php/Tripodos/article/view/129442

Patterson, M., O`Malley, L., & Story, V. (2009). Women in Advertising: Representations , Repercussions, Responses. Irish Marketing Review, 20(1). https://www.researchgate.net/publication/264749596_Women_in_Advertising_Representations_Repercussions_Responses

Plakoyiannaki, E., & Zotos, Y. (2009). Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing, 43(11), 1411-1434. https://doi.org/10.1108/03090560910989966

Ross, S. R., Ridinger, L. L., & Cuneen, J. (2009). Drivers to divas: Advertising images of women in motorsport. International Journal of Sports Marketing and Sponsorship, 10(3), 7-17. https://doi.org/10.1108/ijsms-10-03-2009-b003

Soloaga, P. D., Muñiz, C., & Zapatero, D. C. (2009). Consumo de revistas de moda y efectos en la autopercepción del cuerpo de mujeres: un estudio comparado entre España y México desde la Tercera Persona. Communication and Society, 22(2), 221-242. https://dadun.unav.edu/handle/10171/8681

Velasco Sacristán, M. (2009). Overtness-covertness in advertising gender metaphors. Journal of English Studies, 7. https://doi.org/10.18172/jes.145

2008

Adomaitis, A. D., & Johnson, K. P. (2008). Advertisements: Interpreting images used to sell to young adults. In Journal of Fashion Marketing and Management, 12(2), 182-192. https://doi.org/10.1108/13612020810874872

Balaguer, M. L. (2008). Género y regulación de la publicidad en el ordenamiento jurídico. La imagen de la mujer. (Spanish). Gender and Advertising Regulation. The Image of Women. 11(63), 382-391. https://www.revistalatinacs.org/08/31_48_Malaga/latina_art775.pdf

Bronstein, C. (2008). No more black and blue: Women against violence against women and the warner communications boycott, 1976-1979. Violence Against Women, 14(4). https://doi.org/10.1177/1077801208314832

Broyles, S. J., & Grow, J. M. (2008). Creative women in advertising agencies: Why so few “babes in boyland”? Journal of Consumer Marketing, 25(1), 4-6. https://doi.org/10.1108/07363760810845354

Chacón-Gordillo, P. D. (2008). The use of women as sex objects in advertising. Comunicar, 16(31). https://doi.org/10.3916/c31-2008-03-026

Choi, Y., Leshner, G., & Choi, J. (2008). Third-person effects of idealized body image in magazine advertisements. American Behavioral Scientist, 52(2). https://doi.org/10.1177/0002764208321348

Ciochetto, L. (2008). Images of Women in Advertising Both Consumer and Object of Consumption. Media Asia, 35(4), 241-249. https://doi.org/10.1080/01296612.2008.11771964

Gill, R. (2008). Empowerment/sexism: Figuring female sexual agency in contemporary advertising. Feminism and Psychology, 18(1). https://doi.org/10.1177/0959353507084950

Gordillo, P. D. C. (2008). La mujer como objeto sexual en la publicidad. Comunicar, 16(31). https://doi.org/10.3916/c31-2008-03-026

Levy, J. C. (2008). Advertising to women: Who are we in print and how do we reclaim our  image? Journal of Creativity in Mental Health, 2(4). https://doi.org/10.1300/J456v02n04_07

Lee, M. (2008). A feminist political economic understanding of the relations between state, market and civil society from Beijing to Tunis. International Journal of Media & Cultural Politics, 4(2), 221-240.

Lin, C. L. (2008). Sexual issues: The analysis of female role portrayal preferences in Taiwanese print ads. Journal of Business Ethics, 83(3), 409-418. https://doi.org/10.1007/s10551-007-9628-5

Nina-Pazarzi, E., & Tsangaris, M. (2008). Constructing women’s image in TV commercials: The Greek case. Indian Journal of Gender Studies, 15(1). https://doi.org/10.1177/097152150701500102

Prividera, L. C., & Kean, L. G. (2008). Obesity and Health: A Textual Analysis of Consumption Product Advertisements in African American and General Readership Magazines. Women & Language, 31(1). https://www.researchgate.net/publication/258235557_Obesity_and_health_A_textual_analysis_of_consumption_product_advertisements_in_African_American_and_general_readership_magazines

Robinson, B. K., & Hunter, E. (2008). Is mom still doing it all?: Reexamining depictions of family work in popular advertising. Journal of Family Issues, 29(4). https://doi.org/10.1177/0192513X07310311

Standing, C., Jackson, P., Leppaniemi, M., & Karjaluoto, H. (2008). Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns. Journal of Systems and Information Technology, 10(3), 251-265.  https://doi.org/10.1108/13287260810916943

Sengupta, J., & Dahl, D. W. (2008). Gender-related reactions to gratuitous sex appeals in advertising. Journal of Consumer Psychology, 18(1), 62-78. https://doi.org/10.1016/j.jcps.2007.10.010

Wadołowska, L., Babicz-Zielińska, E., & Czarnocińska, J. (2008). Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study. Food Policy, 33(2), 122-134. https://doi.org/10.1016/j.foodpol.2007.08.001

Williams, C. T., Grier, S. A., & Marks, A. S. (2008). “Coming to town”: The impact of urbanicity, cigarette advertising, and network norms on the smoking attitudes of black women in Cape Town, South Africa. Journal of Urban Health, 85(4), 472-485. https://doi.org/10.1007/s11524-008-9286-7

Yoder, J. D., Christopher, J., & Holmes, J. D. (2008). Are television commercials still achievement scripts for women? Psychology of Women Quarterly, 32(3). https://doi.org/10.1111/j.1471-6402.2008.00438.x

Zimmerman, A., & Dahlberg, J. (2008). The sexual objectification of women in advertising: A contemporary cultural perspective. Journal of Advertising Research, 48(1). https://doi.org/10.2501/S0021849908080094

2007

An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements. International Marketing Review, 24(2), 181-207. https://doi.org/10.1108/02651330710741811

Borland, H., & Akram, S. (2007). Age is no barrier to wanting to look good: Women on body image, age and advertising. Qualitative Market Research, 10(3), 310-333. https://doi.org/10.1108/13522750710754335

Chang, C. (2007). The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies. Journal of Advertising, 36(1), 21-35. https://doi.org/10.2753/JOA0091-3367360102

Goss, B. M. (2007). The politics of apoliticality: Qu me dices!, celebrity, gender ideology and surveillance. International Journal of Media & Cultural Politics, 3(3), 271-287.

Hung, K. H., Li, S. Y., & Belk, R. W. (2007). Glocal understandings: Female readers perceptions of the new woman in Chinese advertising. Journal of International Business Studies, 38(6), 1034-1051. https://doi.org/10.1057/palgrave.jibs.8400303

Lawson, D., Borgman, R., & Brotherton, T. (2007). A content analysis of financial services magazine print ads: Are they reaching women? Journal of Financial Services Marketing, 12(1), 17-29. https://doi.org/10.1057/palgrave.fsm.4760059

Madanat, H. N., Brown, R. B., & Hawks, S. R. (2007). The impact of body mass index and Western advertising and media on eating style, body image and nutrition transition among Jordanian women. Public Health Nutrition, 10(10). https://doi.org/10.1017/S1368980007666713

Moore, D. J. (2007). Emotion as a mediator of the influence of gender on advertising effectiveness: Gender differences in online self-reports. Basic and Applied Social Psychology, 29(3), 203-211. https://doi.org/10.1080/01973530701502954

Reichert, T., Latour, M. S., & Kim, J. Y. (2007). Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising. Journal of Current Issues and Research in Advertising, 29(2), 63-77. https://doi.org/10.1080/10641734.2007.10505217

Reichert, T., Latour, M. S., Lambiase, J. J., & Adkins, M. (2007). A test of media literacy effects and sexual objectification in advertising. Journal of Current Issues and Research in Advertising, 29(1), 81-92. https://doi.org/10.1080/10641734.2007.10505210

Tobo, C., Gorfinkiel, M. D. (2007). The Work-Life Balance I New gendered relationships in Spain: the other in the care triangle. International Journal of Iberian Studies,20(1), 41-63.

Torres, A., Mendes, R., & Lapa, T. (2007). Families in Europe. Portuguese Journal of Social Science, 6(2), 97-133.

2006

Amy-Chinn, D. (2006). This is just for me(n): How the regulation of post-feminist lingerie advertising perpetuates woman as object. Journal of Consumer Culture, 6(2). https://doi.org/10.1177/1469540506064742

Berney-Reddish, I. A., & Areni, C. S. (2006). Sex differences in responses to probability markers in advertising claims. Journal of Advertising, 35(2), 7-16. https://doi.org/10.1080/00913367.2006.10639228

Blair, J., Stephenson, J., Hill, K., & Green, J. (2006). Ethics in Advertising: Sex Sells, But Should It ? Journal of Legal, Ethical and Regulatory Issues, 9(2), 109-118.

Buerkle, D. (2006). Gendered spectatorship, Jewish women and psychological advertising in Weimar Germany. Women’s History Review, 15(4), 625-636. https://doi.org/10.1080/09612020500530778

Christy, T. P. (2006). Females’ Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control. Journal of Current Issues and Research in Advertising, 28(2), 15-32. https://doi.org/10.1080/10641734.2006.10505196

Döring, N., & Pöschl, S. (2006). Images of men and women in mobile phone advertisements: A content analysis of advertisements for mobile communication systems in selected popular magazines. Sex Roles, 55(3–4), 173-185. https://doi.org/10.1007/s11199-006-9071-6

Grow, J. M. (2006). Stories of community: The first ten years of Nike women’s advertising. American Journal of Semiotics, 22(1–4), 167-196. https://doi.org/10.5840/ajs2006221/49

Kempf, D. S., Laczniak, R. N., & Smith, R. E. (2006). The effects of gender on processing advertising and product trial information. Marketing Letters, 17(1), 5-16. https://doi.org/10.1007/s11002-006-3545-8

Kineta, H., & Stella, Y. L. (2006). Images of the contemporary woman in advertising in China a Content analysis. Journal of International Consumer Marketing, 19(2), 7-28. https://doi.org/10.1300/J046v19n02_02

Koernig, S. K., & Granitz, N. (2006). PROGRESSIVE YET TRADITIONAL: The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements. Journal of Advertising, 35(2), 81-98. https://www.jstor.org/stable/20460728

Lazar, M. M. (2006). “Discover The Power of Femininity!”. Analyzing global “power femininity” in local advertising. Feminist Media Studies, 6(4), 505-517. https://www.tandfonline.com/doi/abs/10.1080/14680770600990002

Manceau, D., & Tissier-Desbordes, E. (2006). Are sex and death taboos in advertising?: An analysis of taboos in advertising and a survey of French consumer perceptions. International Journal of Advertising, 25(1), 9-33. https://doi.org/10.1080/02650487.2006.11072949

Murphy, A. K., & Venkatesh, S. A. (2006). Vice careers: The changing contours of sex work in New York City. Qualitative Sociology, 29(2), 129-154. https://doi.org/10.1007/s11133-006-9012-2

Nelson, M. R., Brunel, F. F., Supphellen, M., & Manchanda, R. v. (2006). Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures. Journal of Consumer Psychology, 16(1), 45-56. https://doi.org/10.1207/s15327663jcp1601_7

Reichert, T., & Fosu, I. (2006). Women’s responses to sex in advertising examining the effect of women’s sexual self-schema on responses to sexual content in commercials. Journal of Promotion Management, 11(2–3), 143-153. https://doi.org/10.1300/J057v11n02_10

Royo Vela, M., Miquel Romero, M., & Caplliure Giner, E. (2006). Advertising content as a socialization agent: potential reinforcement of gender stereotypes. ESIC Market, 125. https://www.esic.edu/documentos/revistas/esicmk/070118_140611_i.pdf

Ruggerone, L. (2006). The simulated (fictitious) body: The production of women’s images in fashion photography. Poetics, 34(6), 354-369. https://doi.org/10.1016/j.poetic.2006.10.005

Sengupta, R. (2006). Reading representations of black, east Asian, and white women in magazines for adolescent girls. Sex Roles, 54(11–12), 799-808. https://doi.org/10.1007/s11199-006-9047-6

Simcock, P., & Lynn, S. (2006). The invisible majority? Older models in UK television advertising. International Journal of Advertising, 25(1), 87-106. https://doi.org/10.1080/02650487.2006.11072953

2005

Acevedo, C. R., Helenita R, da S. T., Hermosilla Garcia, J. L., Nohara, J. J., & Arruda, A. L. (2005). Social Representation of Women in Advertising: Listening to Female Narratives. REAd – Revista Eletrônica de Administração, 11(5), 1-20. https://www.redalyc.org/pdf/4011/401137448009.pdf

Anderson, S. J., Glantz, S. A., & Ling, P. M. (2005). Emotions for sale: Cigarette advertising and women’s psychosocial needs. Tobacco Control, 14(2). https://doi.org/10.1136/tc.2004.009076

Bansal, R., John, S., & Ling, P. M. (2005). Cigarette advertising in Mumbai, India: Targeting different socioeconomic groups, women, and youth. Tobacco Control, 14(3). https://doi.org/10.1136/tc.2004.010173

Duerksen, S. C., Mikail, A., Tom, L., Patton, A., Lopez, J., Amador, X., Vargas, R., Victorio, M., Kustin, B., & Sadler, G. R. (2005). Health disparities and advertising content of women’s magazines: A cross-sectional study. BMC Public Health, 5, 85. https://doi.org/10.1186/1471-2458-5-85

Fernandez, S., Hickman, N., Klonoff, E. A., Landrine, H., Kashima, K., Parekh, B., Brouillard, C. R., Zolezzi, M., Jensen, J. A., & Weslowski, Z. (2005). Cigarette advertising in magazines for Latinas, white women, and men, 1998-2002: A preliminary investigation. Journal of Community Health, 30(2), 3-19. https://doi.org/10.1007/s10900-004-1097-5

Frith, K. T., Shaw, P., & Cheng, H. (2005). The construction of beauty: A cross-cultural analysis of women’s magazine advertising. Journal of Communication, 55(1), 56-70. https://doi.org/10.1093/joc/55.1.56

Harker, M., Harker, D., & Svensen, S. (2005). Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective. Journal of Marketing Management, 21(1–2), 251-264. https://doi.org/10.1362/0267257053166820

Kim, K., & Lowry, D. T. (2005). Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising. Sex Roles, 53(11–12), 901-910. https://doi.org/10.1007/s11199-005-8307-1

Kim, M., & Chung, A. Y. (2005). Consuming Orientalism: Images of Asian/American women in multicultural advertising. Qualitative Sociology, 28(1), 67-91. https://doi.org/10.1007/s11133-005-2631-1

Lysonski, S. (2005). Sexism vs sexy: the conundrum. International Journal of Advertising, 24(1), 116-119.

Miller, M. (2005). Sexism in advertising and marketing to women. International Journal of Advertising, 24(1), 113-115. https://www.researchgate.net/publication/267922541_Sexism_in_advertising_and_marketing_to_women

Nelson, M. R., & Paek, H. J. (2005). Cross-cultural differences in sexual advertising content in a transnational women’s magazine. Sex Roles, 53(5–6), 371-383. https://doi.org/10.1007/s11199-005-6760-5

Nešpor, K., & Csémy, L. (2005). Alcohol and pregnancy. Casopis Lekaru Ceskych, 144(10). https://doi.org/10.1177/0033354916662222

Putrevu, S. (2005). Differences in readers’ response towards advertising versus publicity. Psychological Reports, 96(1). https://doi.org/10.2466/pr0.96.1.207-212

Rinehart, R. (2005). “Babes” & boards: Opportunities in new millennium sport? Journal of Sport and Social Issues, 29(3). https://doi.org/10.1177/0193723505277909

Rosewarne, L. (2005). The men’s gallery. Outdoor advertising and public space: Gender, fear and feminism. Women’s Studies International Forum, 28(1), 67-78. https://doi.org/10.1016/j.wsif.2005.02.005

Stokrocki, M. (2005). An intergenerational examination of Vogue fashion advertisements. International Journal of Education Through Art, 1(3), 259-267.

Toll, B. A., & Ling, P. M. (2005). The Virginia Slims identity crisis: An inside look at tobacco industry marketing to women. Tobacco Control, 14(3). https://doi.org/10.1136/tc.2004.008953

Yang, M. ling. (2005). Creating the kitchen patriot: Media promotion of food rationing and nutrition campaigns on the American home front during World War II. American Journalism, 22(3), 55-75. https://doi.org/10.1080/08821127.2005.10677658

2004

Acevedo, C. R., Nohara, J., Moreira, D. A., & Arruda, A. L. (2004). Social Representations of Women in Advertising Images. XXVIII – Encontro Da ANPAD, https://www.semanticscholar.org/paper/Social-Representations-of-Women-in-Advertising-Acevedo-Nohara/6f8a27ae692380f57d84ea2111b92a1c0ff9bce5

Amouzadeh, M., & Tavangar, M. (2004). Decoding Pictorial Metaphor: Ideologies in Persian commercial advertising. International Journal of Cultural Studies, 7(2). https://doi.org/10.1177/1367877904043237

Andersson, S., Hedelin, A., Nilsson, A., & Welander, C. (2004). Violent advertising in fashion marketing. Journal of Fashion Marketing and Management, 8(1), 96-112. https://doi.org/10.1108/13612020410518727

Burton, J. (2004). Review: Advertising and Societies: Global Issues. Media International Australia, 111(1). https://doi.org/10.1177/1329878×0411100118

Chang, C., & Hitchon, J. C. B. (2004). When does gender count further insights into gender schematic processing of female candidates’ political advertisements. Sex Roles, 51(3–4), 197-208. https://doi.org/10.1023/B:SERS.0000037763.47986.c2

Dittmar, H., & Howard, S. (2004). Professional hazards? The impact of models’ body size on advertising effectiveness and women’s body-focused anxiety in professions that do and do not emphasize the cultural ideal of thinness. British Journal of Social Psychology, 43(4), 477-497. https://doi.org/10.1348/0144666042565407

Frith, K. T., Cheng, H., & Shaw, P. (2004). Race and Beauty: A Comparison of Asian and Western Models in Women’s Magazine Advertisements. Sex Roles, 50(1–2), 53-61. https://doi.org/10.1023/B:SERS.0000011072.84489.e2

Halliwell, E., & Dittmar, H. (2004). Does size matter? The impact of model’s body size on women’s body-focused anxiety and advertising effectiveness. Journal of Social and Clinical Psychology, 23(1). https://doi.org/10.1521/jscp.23.1.104.26989

Lucky, A. W. (2004). Quantitative Documentation of a Premenstrual Flare of Facial Acne in Adult Women. Archives of Dermatology, 140(4). https://doi.org/10.1001/archderm.140.4.423

Lynn, S., Hardin, M., & Walsdorf, K. (2004). Selling (out) the sporting woman: Advertising images in four athletic magazines. Journal of Sport Management, 18(4), 335-349. https://doi.org/10.1123/jsm.18.4.335

Martínez-Rodrigo, E. (2004). Música y mujeres en la publicidad televisiva. Comunicar, 12(23). https://doi.org/10.3916/c23-2004-07

Mullany, L. (2004). “Become the man that women desire”: Gender identities and dominant discourses in email advertising language. Language and Literature, 13(4). https://doi.org/10.1177/0963947004046277

Peck, J., & Loken, B. (2004). When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition. Psychology and Marketing, 21(6), 425-442. https://doi.org/10.1002/mar.20012

Reichert, T., & Carpenter, C. (2004). An update on sex in magazine advertising: 1983 to 2003. Journalism and Mass Communication Quarterly, 81(4). https://doi.org/10.1177/107769900408100407

Saad, G. (2004). Applying evolutionary psychology in understanding the representation of women in advertisements. Psychology and Marketing, 21(8), 593-612. https://doi.org/10.1002/mar.20020

Shadel, W. G., Niaura, R., & Abrams, D. B. (2004). Adolescents’ responses to the gender valence of cigarette advertising imagery: The role of affect and the self-concept. Addictive Behaviors, 29(9), 1735-1744. https://doi.org/10.1016/j.addbeh.2004.03.042

Shafey, O., Fernández, E., Thun, M., Schiaffino, A., Dolwick, S., & Cokkinides, V. (2004a). Cigarette advertising and female smoking prevalence in Spain, 1982-1997. Cancer, 100(8), 1744-1749. https://doi.org/10.1002/cncr.20147

Singh, R., & Bhullar, P. (2004). Women In Indian Advertising: A Study Of Consumer Liking For Different Role Portrayals. Paradigm, 8(2). https://doi.org/10.1177/0971890720040208

Sneeringer, J. (2004). The shopper as voter: Women, advertising, and politics in post-inflation Germany. German Studies Review, 27(3), 476-501. https://doi.org/10.2307/4140979

Yang, C., & Southwell, B. G. (2004). Dangerous disease, dangerous women: Health, anxiety and advertising in Shanghai from 1928 to 1937. Critical Public Health, 14(2), 149-156. https://doi.org/10.1080/09581590410001725391

Yesil, B. (2004). ‘Who said this is a Man’s War?’: propaganda, advertising discourse and the representation of war worker women during the Second World War. Media History, 10(2), 103-117. https://doi.org/10.1080/1368880042000254838

2003

Boyd, T. C., Boyd, C. J., & Greenlee, T. B. (2003). A means to an end: slim hopes and cigarette advertising. Health Promotion Practice, 4(3). https://doi.org/10.1177/1524839903004003011

Covert, T. A. (2003). Consumption and citizenship during the second world war: Product advertising in women’s magazines. Journal of Consumer Culture, 3(3). https://doi.org/10.1177/14695405030033002

FERRY, M. M. (2003). Advertising, Consumerism and Nostalgia for the New Woman in Contemporary China. Continuum, 17(3), 277-290. https://doi.org/10.1080/10304310302738

Gordon, A., Shafie, D. M., & Crigler, A. N. (2003). Is negative advertising effective for female candidates? An experiment in voters’ uses of gender stereotypes. Harvard International Journal of Press/Politics, 8(3). https://doi.org/10.1177/1081180X03008003003

Hogg, M. K., & Garrow, J. (2003). Gender, identity and the consumption of advertising. Qualitative Market Research: An International Journal, 6(3), 160-174. https://doi.org/10.1108/13522750310478967

Hogg, M. K., & Fragou, A. (2003a). Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising. Journal of Marketing Management, 19(7–8), 749-780.

Iskin, R. E. (2003). The pan-european flaneuse in fin-de-siecle posters: Advertising modern women in the city. Nineteenth-Century Contexts, 25(4), 333-356. https://doi.org/10.1080/0890549032000167844

Keiko, M. (2003). A Woman Director’s Rising Star: The First Two Films of Hisako Matsui (b. 1946). Asian Cinema, 14(2), 55-73.

Mehta, A., & Purvis, S. C. (2003). Consumer response to print prescription drug advertising. Journal of Advertising Research, 43(2). https://doi.org/10.1017/S0021849903030174

Morrison, M. M., & Shaffer, D. R. (2003). Gender-role congruence and self-referencing as determinants of advertising effectiveness. Sex Roles, 49(5–6), 265-275. https://doi.org/10.1023/A:1024604424224

Napoli, J., Murgolo-Poore, M., & Boudville, I. (2003). Female Gender Images in Adolescent Magazine Advertising. Australasian Marketing Journal, 11(1). https://doi.org/10.1016/S1441-3582(03)70118-9

Newell, D. (2003). Home truths: women writing science in the nuclear dawn. European Journal of American Culture, 22(3), 193-203.

Redmond, S. (2003). Thin white women in advertising: Deathly corporeality. Journal of Consumer Culture, 3(2). https://doi.org/10.1177/14695405030032002

Shoebridge, A., O’Ferrall, I., Howat, P., & Mitchell, H. (2003). Unintended effects of health advertising to women. Health Promotion Journal of Australia, 14(1), 42-47. https://doi.org/10.1071/he03042

Stevens, L., Maclaran, P., & Brown, S. (2003). “Red time is me time” advertising, ambivalence, and women’s magazines. Journal of Advertising, 32(1), 35-45. https://doi.org/10.1080/00913367.2003.10639051

Sultze, K. (2003). Women, power, and photography in the New York Times Magazine. Journal of Communication Inquiry, 27(3). https://doi.org/10.1177/0196859903252849

Wan, F., Faber, R. J., & Fung, A. (2003). Perceived impact of thin female models in advertising: A cross-cultural examination of third person perception and its impact on behaviors. Asia Pacific Journal of Marketing and Logistics, 15(1–2), 51-73. https://doi.org/10.1108/13555850310765079

Wright, L. (2003). Essays in Philosophy the Wonder of Barbie: Popular Culture and the Making of Female Identity. A Biannual Journal, 4(1). http://www.functionalstone.com/233/barbie.pdf

2002

Catalano, C. (2002). Shaping the American Woman: Feminism and Advertising in the 1950s. Constructing the Past, 3(1). https://digitalcommons.iwu.edu/cgi/viewcontent.cgi?article=1054&context=constructing

Covert, T. A., & Sivulka, J. (2002). Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875 to 1940. Contemporary Sociology, 31(6), 719-720. https://doi.org/10.2307/3089951

Gottschalk, S., & Berger, A. A. (2002). Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. Contemporary Sociology, 31(3), 302-303. https://doi.org/10.2307/3089681

Hupfer, M. (2002). Communicating with the agentic woman and the communal man: are stereotypic advertising appeals still relevant? Academy of Marketing Science Review, 2002(3). https://www.researchgate.net/publication/228457233_Communicating_with_the_agentic_woman_and_the_communal_man_Are_stereotypic_advertising_appeals_still_relevant

Inglehart, R. (2002). Gender, aging, and subjective well-being. International Journal of Comparative Sociology, 43(3–5). https://doi.org/10.1177/002071520204300309

Leslie, D. (2002). Gender, retail employment and the clothing commodity chain. Gender, Place and Culture, 9(1), 61-76. https://doi.org/10.1080/09663690120115047

Lunga, V. (2002). Empowerment through inclusion: The case of women in the discourses of advertising in Botswana. Perspectives on Global Development and Technology, 1(1). https://doi.org/10.1163/156915002100419745

Measuring up: how advertising affects self-image. (2002). Choice Reviews Online, 40(1). https://doi.org/10.5860/choice.40-0110

Odekerken-Schröder, G., de Wulf, K., & Hofstee, N. (2002). Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis. International Marketing Review, 19(4), 408-419. https://doi.org/10.1108/02651330210435690

Pawlowski, B., & Koziel, S. (2002). The impact of traits offered in personal advertisements on response rates. Evolution and Human Behavior, 23(2), 139-149. https://doi.org/10.1016/S1090-5138(01)00092-7

Prendergast, G., Yan, L. K., & West, D. C. (2002). Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective. International Journal of Advertising, 21(2), 237-258. https://doi.org/10.1080/02650487.2002.11104928

Singh, T., & Schoenbachler, D. D. (2002). Women’s advertising in developing nations: An analysis of the thematic and information content of Indian magazine advertisements. Journal of Asia-Pacific Business, 4(2), 3-28. https://doi.org/10.1300/J098v04n02_02

Tan, T. T. W., Ling, L. B., & Theng, E. P. C. (2002). Gender-role portrayals in Malaysian and Singaporean television commercials: An international advertising perspective. Journal of Business Research, 55(10), 853-861. https://doi.org/10.1016/S0148-2963(00)00225-3

Whipple, T. W., & McManamon, M. K. (2002). Implications of using male and female voices in commercials: An exploratory study. Journal of Advertising, 31(2), 79-91. https://doi.org/10.1080/00913367.2002.10673668

2001

Bower, A. B. (2001). Highly attractive models in advertising and the women who loathe them: The implications of negative affect for spokesperson effectiveness. Journal of Advertising, 30(3), 51-63. https://doi.org/10.1080/00913367.2001.10673645

Brengman, M., Geuens, M., & Pelsmacker, P. de. (2001). The impact of consumer characteristics and campaign related factors on brand confusion in print advertising. Journal of Marketing Communications, 7(4), 231-243. https://doi.org/10.1080/13527260127415

Coleman, R. (2001). Women in advertising. Lancet, 357(9259). https://doi.org/10.1016/S0140-6736(05)71831-6

Hoynes, W., & Cortese, A. J. (2001). Provocateur: Images of Women and Minorities in Advertising. Contemporary Sociology, 30(2), 165-166. https://doi.org/10.2307/2655405

Omonuwa, S. C. (2001). Health disparity in black women: Lack of pharmaceutical advertising in black vs. white-oriented magazines. Journal of the National Medical Association, 93(7–8), 263-266. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2594034/

Pope, H. G., Olivardia, R., Borowiecki, J. J., & Cohane, G. H. (2001). The growing commercial value of the male body: A longitudinal survey of advertising in women’s magazines. Psychotherapy and Psychosomatics, 70(4), 189-192. https://doi.org/10.1159/000056252

Putrevu, S. (2001). Exploring the Origins and Information Processing Differences Between Men and Women: Implications for Advertisers. Academy of Marketing Science Review, 10. http://www.communicationcache.com/uploads/1/0/8/8/10887248/exploring_the_origins_and_information_processing_differences_between_men_and_women_-_implications_for_advertisers.pdf

Tinkler, P. (2001). “Red tips for hot lips”: Advertising cigarettes for young women in Britain, 1920-70. Women’s History Review, 10(2), 249-272. https://doi.org/10.1080/09612020100200289

2000

Al-Olayan, F. S., & Karande, K. (2000). A content analysis of magazine advertisements from the United States and the Arab world. Journal of Advertising, 29(3), 69-82. https://doi.org/10.1080/00913367.2000.10673618

Cohan, J. A. (2001). Towards a New Paradigm in the Ethics of Women’s Advertising. Journal of Business Ethics, 33(4), 323-337. https://link.springer.com/article/10.1023/A:1011862332426

Coltrane, S., & Messineo, M. (2000). The perpetuation of subtle prejudice: Race and gender imagery in 1990s television advertising. Sex Roles, 42(5–6), 363-389. https://doi.org/10.1023/a:1007046204478

Cui, G. (2000). Advertising of alcoholic beverages in African-American and Women’s magazines: Implications for health communication. Howard Journal of Communications, 11(4), 279-293. https://doi.org/10.1080/10646170050204563

Dallmann, K. M. (2001). Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach. European Journal of Marketing, 35(11/12), 1320-1341. https://doi.org/10.1108/eum0000000006478

Evans, M., Nairn, A., & Maltby, A. (2000). The hidden sex life of the male (& female) shot. International Journal of Advertising, 19(1), 43-65. https://doi.org/10.1080/02650487.2000.11104783

Husted, B. W., & Allen, D. B. (2000). Is It Ethical to Use Women as a Marketing Instrument? Journal of Business Ethics, 6(1), https://www.academia.edu/1476147/Is_it_ethical_to_use_women_as_a_marketing_instrument#:~:text=Findings%3A%20The%20position%20of%20the,result%2C%20it%20is%20considered%20unethical.

Lucas, S. (2000). Nike’s commercial solution: Girls, Sneakers, and Salvation. International Review for the Sociology of Sport, 35(2)https://doi.org/10.1177/101269000035002002

Mayne, I. (2000). The inescapable images: gender and advertising. Equal Opportunities International, 19(2/3/4), 56-61. https://doi.org/10.1108/02610150010786274

Reichert, T., & Ramirez, A. (2000). Defining Sexually Oriented Appeals in Advertising: A Grounded Theory Investigation. Advances in Consumer Research, 27, 267-273. https://www.acrwebsite.org/volumes/8402/volumes/v27/NA-27

Winship, J. (2000). Women outdoors: Advertising, controversy and disputing feminism in the 1990s. International Journal of Cultural Studies, 3(1). https://doi.org/10.1177/136787790000300103

1999

Barraclough, S. (1999). Women and tobacco in Indonesia. Tobacco Control, 8(3). https://doi.org/10.1136/tc.8.3.327

Beccaria, F. (1999). “Bait” or “prey”: Women in Italian alcohol advertising at the end of millennium. Alcologia, 11(2), 101-106. https://eclectica.it/bait-or-prey-women-in-italian-alcohol-advertising-at-the-end-of-millennium/

Boyd, C. J., Boyd, T. C., & Cash, J. L. (1999). Why is Virginia Slim? Women and Cigarette Advertising. International Quarterly of Community Health Education, 19(1). https://doi.org/10.2190/0pc7-tdk0-d6pa-aat4

Ford, J. B., & Middleton, C. (1999). Women’ studies and advertising role portrayal sensitivity: How easy is it to raise “feminist consciousness”? Journal of Current Issues and Research in Advertising, 21(2), 77-87. https://doi.org/10.1080/10641734.1999.10505096

Hogg, M. K., Bruce, M., & Hough, K. (1999). Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18(4), 445-473. https://doi.org/10.1080/02650487.1999.11104773

Johansson, P. (1999). Consuming the other: The fetish of the western woman in Chinese advertising and popular culture. Postcolonial Studies, 2(3), 377-388. https://doi.org/10.1080/13688799989661

Kates, S. M., & Shaw-Garlock, G. (1999). The ever entangling web: A study of ideologies and discourses in advertising to women. Journal of Advertising, 28(2), 33-49. https://doi.org/10.1080/00913367.1999.10673582

Lavine, H., Sweeney, D., & Wagner, S. H. (1999). Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction. Personality and Social Psychology Bulletin, 25(8). https://doi.org/10.1177/01461672992511012

Lövdahl, U., Riska, Å., & Riska, E. (1999). Gender display in Scandinavian and American advertising for antidepressants. Scandinavian Journal of Public Health, 27(4). https://doi.org/10.1177/14034948990270040401

Lundstrom, W. J., White, D. S., & Chopoorian, J. A. (1999). Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience. Journal of Marketing Management, 15(6), 485-493. https://doi.org/10.1362/026725799785045879

Prinsloo, J. (1999). Cheer the Beloved Country? Some Thoughts on Gendered Representations, Nationalism and the Media. Agenda, 40, 45-53. https://doi.org/10.2307/4066017

Reichert, T., Lambiase, J., Morgan, S., Carstarphen, M., & Zavoina, S. (1999). Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increase. Journalism and Mass Communication Quarterly, 76(1). https://doi.org/10.1177/107769909907600102

Sheehan, K. B. (1999). An investigation of gender differences in on-line privacy concerns and resultant behaviors. Journal of Interactive Marketing, 13(4).  https://doi.org/10.1002/(sici)1520-6653(199923)13:4<24::aid-dir3>3.0.co;2-o

Stern, B. B. (1999). Gender and multicultural issues in advertising: Stages on the research highway. Journal of Advertising, 28(1), 1-9. https://doi.org/10.1080/00913367.1999.10673572

1998

Cuneen, J. (1998). Gender portrayals in sports Illustrated for kids advertisements: A content analysis of prominent and supporting models. Journal of Sport Management, 12(1), 39-50. https://doi.org/10.1123/jsm.12.1.39

Kunz, J. L. and A. F. (1998). Visible Minority Women in Mainstream Advertising: Distorted Mirror or Looking Glass? Atlantis, 22(2). https://journals.msvu.ca/index.php/atlantis/article/view/3439/0

Latour, M. S., & Williams, T. L. H. A. J. (1998). Is industrial advertising still sexist: It’s in the eye of the beholder. Industrial Marketing Management, 27(3), 247-255. https://doi.org/10.1016/S0019-8501(97)00076-X

Munshi, S. (1998). Wife/mother/daughter-in-law: Multiple avatars of homemaker in 1990s Indian advertising. Media, Culture and Society, 20(4).

Peiss, K. (1998). “Vital Industry” and Women’s Ventures: Conceptualizing Gender in Twentieth Century Business History. Business History Review, 72(2). https://doi.org/10.2307/3116276

Whittaker, R. (1998). Re-framing the representation of women in advertisements for hormone replacement therapy. Nursing Inquiry, 5(2), 77-86. https://doi.org/10.1046/j.1440-1800.1998.520077.x

1997

Bailey, B., & Scanlon, J. (1997). Inarticulate Longings: The Ladies’ Home Journal, Gender, and the Promises of Consumer Culture. The American Historical Review, 102(5), 1584. https://doi.org/10.2307/2171240

Chan, K. K. W. (1997). Creating advertising that appeals to Chinese women. Asian Journal of Communication, 7(1), 43-57. https://doi.org/10.1080/01292989709388297

Cheng, H. (1997). ‘Holding up half of the sky’? A sociocultural comparison of gender-role portrayals in Chinese and US advertising. International Journal of Advertising, 16(4), 295-319. https://doi.org/10.1080/02650487.1997.11104698

Munshi, S. (1997). “Women of substance”: Commodification and fetishization in contemporary advertising within the Indian “urbanscape.” Social Semiotics, 7(1), 37-51. https://doi.org/10.1080/10350339709360368

Plous, S., & Neptune, D. (1997). Racial and gender biases in magazine advertising: A content-analytic study. Psychology of Women Quarterly, 21(4). https://doi.org/10.1111/j.1471-6402.1997.tb00135.x

Richmond, R. L. (1997). How women and youth are targeted by the tobacco industry. Monaldi Archives for Chest Disease, 52(4), 384-389. https://pubmed.ncbi.nlm.nih.gov/9401372/

Siu, W. sum, & Kai-ming au, A. (1997). Women in advertising: a comparison of television advertisements in China and Singapore. Marketing Intelligence & Planning, 15(5), 235-243 . https://doi.org/10.1108/02634509710177305

Sone, T. (1997). Frequency of contact with cigarette advertising and smoking experience among young women in Japan. Journal of Epidemiology, 7(1). https://doi.org/10.2188/jea.7.43

Whitelock, J., & Jackson, D. (1997). Women in TV advertising: A comparison between the UK and France. European Business Review, 97(6), 294-305. https://doi.org/10.1108/09555349710189996

Zhou, N., & Chen, M. Y. T. (1997). A content analysis of men and women in Canadian consumer magazine advertising: Today’s portrayal, yesterday’s image? Journal of Business Ethics, 16(5). https://doi.org/10.1023/A:1017973232441

1996

Ford, J. B., & Latour, M. S. (1996a). A survey of senior agency, advertiser, and media executives on the future of advertising. Journal of Current Issues and Research in Advertising, 18(1), 74-89. https://doi.org/10.1080/10641734.1996.10505042

Hill, J. M., & Radimer, K. L. (1996). Health and nutrition messages in food advertisements: A comparative content analysis of young and mature Australian women’s magazines. Journal of Nutrition Education and Behavior, 28(6), 313-320. https://doi.org/10.1016/s0022-3182(96)70120-6

Hutchings, K. (1996). The battle for consumer power: Post‐war women and advertising. Journal of Australian Studies, 20(50–51), 66-77. https://doi.org/10.1080/14443059609387279

Lafky, S., Duffy, M., Steinmaus, M., & Berkowitz, D. (1996). Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations. Journalism and Mass Communication Quarterly, 73(2). https://doi.org/10.1177/107769909607300209

Mackay, J., & Crofton, J. (1996). Tobacco and the developing world. British Medical Bulletin, 52(1), 206-221. https://doi.org/10.1093/oxfordjournals.bmb.a011527

O’Keefe, A. M., & Pollay, R. W. (1996). Deadly targeting of women in promoting cigarettes. Journal of the American Medical Women’s Association (1972), 51(1–2), 67-69. https://pubmed.ncbi.nlm.nih.gov/8868553/

Owen, A., & Loeb, L. A. (1996). Consuming Angels: Advertising and Victorian Women. The American Historical Review, 101(2), 491. https://doi.org/10.2307/2170461

Woodruff, K. (1996). Alcohol advertising and violence against women: A media advocacy case study. Health Education and Behavior, 23(3). https://doi.org/10.1177/109019819602300305

1995

Atkins, A., & Jellison, K. (1995). Entitled to Power: Farm Women and Technology, 1913-1963. The Western Historical Quarterly, 26(1), 83-84. https://doi.org/10.2307/971290

Elliott, R., Jones, A., Benfield, A., & Barlow, M. (1995). Overt sexuality in advertising: A discourse analysis of gender responses. Journal of Consumer Policy, 18(2–3). https://doi.org/10.1007/BF01016511

Garvey, E. G. (1995). Reframing the Bicycle: Advertising-Supported Magazines and Scorching Women. American Quarterly, 47(1), 187-217. https://doi.org/10.2307/2713325

Lane, J. C. (1995). Ethics of business students: Some marketing perspectives. Journal of Business Ethics, 14(7), 571-580. https://doi.org/10.1007/BF00871985

Lewis, C., & Neville, J. (1995). Images of Rosie: A Content Analysis of Women Workers in American Magazine Advertising, 1940-1946. Journalism & Mass Communication Quarterly, 72(1). https://doi.org/10.1177/107769909507200118

Md, A. (1995). Impact of Television Advertisements on buying pattern of Women in Dhaka City. European Journal of Business and Management, 3(3). https://www.iiste.org/Journals/index.php/EJBM/article/view/263

Sengupta, S. (1995). The Influence of Culture on Portrayals of Women in Television Commercials: A Comparison between the United States and Japan. International Journal of Advertising, 14(4), 314-333. https://doi.org/10.1080/02650487.1995.11104622

Wiles, J. A., Wiles, C. R., & Tjernlund, A. (1995). A comparison of gender role portrayals in magazine advertising. European Journal of Marketing, 29(11), 35-49. https://doi.org/10.1108/03090569510100696

Williams, P. (1995). Female Role Portrayals in Print Advertising: Talking with Women About Their Perceptions and Their Preferences. Advances in Consumer Research, 22(1), 753-760.

1994

CONNOLLY, G. M., CASSWELL, S., ZHANG, J. ‐F, & SILVA, P. A. (1994). Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction, 89(10), 1255-1263. https://doi.org/10.1111/j.1360-0443.1994.tb03304.x

Ford, J. B., LaTour, M. S., Honeycutt Jr, E. D., & Joseph, M. (1994). Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim? American Business Review, 12(2). https://www.westga.edu/~bquest/1996/latour.html

Jaffe, L. J., & Berger, P. D. (1994). The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness. Journal of Advertising Research, 231. https://www.warc.com/fulltext/jar/6312.htm#:~:text=Several%20studies%20have%20investigated%20the,effective%20than%20a%20traditional%20portrayal.

Notar, B. (1994). Of Labor and Liberation: Images of Women in Current Chinese Television Advertising. Visual Anthropology Review, 10(2), 29-44. https://doi.org/10.1525/var.1994.10.2.29

Pierce, J. P., Lee, L., & Gilpin, E. A. (1994). Smoking Initiation by Adolescent Girls, 1944 Through 1988: An Association with Targeted Advertising. JAMA: The Journal of the American Medical Association, 271(8). https://doi.org/10.1001/jama.1994.03510320048028

van Auken, H. E., Rittenburg, T. L., Doran, M., & Hsieh, S.-F. (1994). An Empirical Analysis of Advertising by Women Entrepreneurs. Journal of Small Business Management, 32(3), 10. https://www.proquest.com/openview/205fc79b845471be104be0df81f92ab8/1?cbl=49244&pq-origsite=gscholar

Vitell, S. J., Rallapalli, K. C., & Desborde, R. (1994). ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY. Journal of Marketing Management (10711988), 4(2), 37-47. https://web.s.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=10711988&asa=Y&AN=18076628&h=VUfIbrQ1GOEC9FG0uNyDhIKLA9jfxq6d5QRp1%2fkdJIKxEV6yrrB6wMOn6LK4qSOAxn9UX6tX9yhXJ6kyvWY2ag%3d%3d&crl=f&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d10711988%26asa%3dY%26AN%3d18076628

1993

Elliott, R., Eccles, S., & Hodgson, M. (1993). Re-coding gender representations: Women, cleaning products, and advertising’s “New Man.” International Journal of Research in Marketing, 10(3), 311-324. https://doi.org/10.1016/0167-8116(93)90013-O

Ford, J. B., & LaTour, M. S. (1993). Differing reactions to female role portrayals in advertising. Journal of Advertising Research, 33(5). https://www.warc.com/fulltext/jar/6533.htm

Riffe, D., Place, P. C., & Mayo, C. M. (1993). Game Time, Soap Time and Prime Time TV Ads: Treatment of Women in Sunday Football and Rest-of-Week Advertising. Journalism Quarterly, 70(2). https://doi.org/10.1177/107769909307000218

Smulyan, S. (1993). Radio Advertising to Women in Twenties America: “A latchkey to every home.” Historical Journal of Film, Radio and Television, 13(3), 299-314. https://doi.org/10.1080/01439689300260271

Widgery, R., & McGaugh, J. (1993). Vehicle message appeals and the new generation woman. Journal of Advertising Research, 33(5), 36-42. https://psycnet.apa.org/record/1994-11864-001

1992

de Young, S., & Crane, F. G. (1992). Females’ Attitudes Toward the Portrayal of Women in Advertising: A Canadian Study. International Journal of Advertising, 11(3), 249-255. https://doi.org/10.1080/02650487.1992.11104499

Ibarra, H. (1992). Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm. Administrative Science Quarterly, 37(3), 422-447. https://doi.org/10.2307/2393451

Krupka, L. R., & Vener, A. M. (1992). Gender differences in drug (prescription, non-prescription, alcohol and tobacco) advertising: Trends and implications. Journal of Drug Issues, 22(2). https://doi.org/10.1177/002204269202200213

Myers, P. N., & Biocca, F. A. (1992). The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women. Journal of Communication, 42(3), 108-133. https://doi.org/10.1111/j.1460-2466.1992.tb00802.x

Stern, B. B. (1992). Feminist literary theory and advertising research: A new “reading” of the text and the consumer. Journal of Current Issues and Research in Advertising, 14(1), 9-21. https://doi.org/10.1080/10641734.1992.10504976

1991

Ford, J. B., LaTour, M. S., & Lundstrom, W. J. (1991). Contemporary women’s evaluation of female role portrayals in advertising. Journal of Consumer Marketing, 8(1), 15-28. https://doi.org/10.1108/07363769110034901

Lammers, H. B. (1991). Moderating influence of self-monitoring and gender on responses to humorous advertising. Journal of Social Psychology, 131(1), 57-69.  https://doi.org/10.1080/00224545.1991.9713824

Wiles, C. R., & Tjemlund, A. (1991). A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden. International Journal of Advertising, 10(3), 259-267. https://doi.org/10.1080/02650487.1991.11104457

1990

Ferguson, J. H., Kreshel, P. J., & Tinkham, S. F. (1990). In the pages of ms: Sex role portrayals of women in advertising. Journal of Advertising, 19(1), 40-51. https://doi.org/10.1080/00913367.1990.10673179

Yanni, D. A. (1990). The Social Construction of Women as Mediated by Advertising. Journal of Communication Inquiry, 14(1). https://doi.org/10.1177/019685999001400107

1989

Burns, A., & Foxman, E. (1989). Some determinants of the use of advertising by married working women. Journal of Advertising Research, 29(5), 57-63.

Mann, P. (1989). Portrayal of Women in Advertising: Self-Regulation and other Options. Media Information Australia, 51(1). https://doi.org/10.1177/1329878×8905100113

Mathews, P., Betterton, R., & Robinson, H. (1989). Looking on: Images of Femininity in the Visual Arts and Media. Woman’s Art Journal, 10(2), 44-47. https://doi.org/10.2307/1358215

1988

Ferrante, C. L., Haynes, A. M., & Kingsley, S. M. (1988). Image of Women in Television Advertising. Journal of Broadcasting & Electronic Media, 32(2), 231-237. https://doi.org/10.1080/08838158809386697

Taylor, R., & Hovland, R. (1988). Women Likely to Face Salary Discrimination in Advertising. The Journalism Educator, 43(4). https://doi.org/10.1177/107769588804300402

1987

Ernster, V. L. (1987). Women, smoking, cigarette advertising and cancer. Women and Health, 11(3–4), 217-235. https://doi.org/10.1300/J013v11n03_15

Kohn, P. M., & Smart, R. G. (1987). Wine, women, suspiciousness and advertising. Journal of Studies on Alcohol, 48(2), 161-166. https://doi.org/10.15288/jsa.1987.48.161

Minh-ha, T. T. (1987). Difference: “A Special Third World Women Issue.” Feminist Review, 25, 5-22. https://doi.org/10.2307/1395032

Reese, N. A., Whipple, T. W., & Courtney, A. E. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. https://doi.org/10.1016/0019-8501(87)90031-9

1985

Barak, B., & Stern, B. (1985). Women’s age in advertising: An examination of two consumer age profiles. Journal of Advertising Research, 25(6), 38-47.

Barry, T. E., Gilly, M. C., & Doran, L. E. (1985). Advertising to women with different career orientations. Journal of Advertising Research, 25(2), 26-35.

Prakash, V. (1985). A Study of Psychological Gender Differences: Applications For Advertising Format. ACR North American Advances, NA-12(1984), 231-237. https://www.acrwebsite.org/volumes/6390/volumes/v12/NA

Rossi, S. R., & Rossi, J. S. (1985). Gender differences in the perception of women in magazine advertising. Sex Roles, 12(9–10), 1033-1039. https://doi.org/10.1007/BF00288103

1984

Fenell, G., & Weber, S. (1984). Avoiding Sex Role Stereotypes in Advertising: What Questions Should We Ask? Advances in Consumer Research, 11(1), 88-93. https://www.acrwebsite.org/volumes/6221

Wyndham, D. (1984). Advertisers’ Woman, 80s Woman: Which Twin is the Phony? Media Information Australia, 31(1). https://doi.org/10.1177/1329878×8403100106

1983

Easton, G., & Toner, C. (1983). Women in industrial advertisements. Industrial Marketing Management, 12(2), 145-149. https://doi.org/10.1016/0019-8501(83)90024-X  

Ho, S. (1983). Sex Role Portrayals In Print Advertisements: The Case of Hong Kong. Equal Opportunities International, 2(4), 1-4. https://doi.org/10.1108/eb010384

1981

Headen, R. S., Klompmaker, J. E., & Tee1, J. E. (1981). How men and women judge humor advertising guidelines for action and research. Current Issues and Research in Advertising, 4(1), 43-56. https://doi.org/10.1080/01633392.1981.10505308

1980

Marsteller, P., & Karnchanapee, K. (1980). The use of women in the advertising of distilled spirits 1956-1979*. Journal of Psychoactive Drugs, 12(1), 1-12. https://doi.org/10.1080/02791072.1980.10471545

Whipple, T. W., & Courtney, A. E. (1980). How to Portray Women in TV Commercials. Journal of Advertising Research, 20(2).

1978

Dowling, G. R. (1978). Sex-Role stereotypes of women in Australian magazine advertising. Australian Journal of Management, 3(1). https://doi.org/10.1177/031289627800300105

1976

Brown, S. W., El-Ansary, A. I., & Darsey, N. (1976). The portrayal of women in advertising: An overlooked area of societal marketing. Journal of the Academy of Marketing Science, 4(3), 577-583. https://doi.org/10.1007/BF02729770

Mosher, E. H. (1976). Portrayal of women in drug advertising: A medical betrayal. Journal of Drug Issues, 6(1). https://doi.org/10.1177/002204267600600114

1974

Seidenberg, R. (1974). Images of health, illness and women in drug advertising. Journal of Drug Issues, 4(3). https://doi.org/10.1177/002204267400400315

1972

Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting, 16(3), 259-265. https://doi.org/10.1080/08838157209386349

1971

Courtney, A. E., & Lockeretz, S. W. (1971). A Woman’s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements. Journal of Marketing Research, 8(1), 92-95. https://doi.org/10.2307/3149733

1940

Edwards, C. M., Clair, B., & Dignam, D. (1940). Advertising Careers for Women. Journal of Marketing, 4(3), 325. https://doi.org/10.2307/1246746

CHAPTERS

Adwijah, R., Rani, A.M., Assyofa, A.R., & Asthu, A. A. (2022). Empowerment of woman of street vendors through e-commerce application-based product marketing training to increase sales turnover. In – Islam, Media and Education in the Digital Era.

Carbajal-Obando, N. C., Mezarina, M., & Gallardo-Echenique, E. (2022). Gender Role Stereotypes as an Ethical Resource in the Peruvian Advertising Discourse. In – Marketing and Smart Technologies. London: Springer. (pp. 665-673).

Ramšak, M. (2022). Femininity, Online Practices of Drinking and Women in Alcohol Industry. In – Social Impact of Wine Marketing (pp. 81-90).

Frid, M., & Rocha, E. (2020). Women under control: Advertising and the business of female health, 1890-1950. In – de Waal, Malefyt, T., & McCabe, M. (eds), Women, Consumption and Paradox. London: Routledge.

Wheeler, K. R. (2020). Constructing the ‘Muslim woman’ in advertising. In – Howe, J. (ed), The Routledge Handbook of Islam and Gender. London: Routledge.

Benedict, B. M. (2018). Advertising Women: Gender and the Vendor in the Print Culture of the Medical Marketplace, 1660–1830. In – Batchelor, J., & Powell, M.N. (eds), Women’s Periodicals and Print Culture in Britain, 1690-1820s: The Long Eighteenth Century. Edinburgh: Edinburgh University Press.

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