In solidarity, forever!

*These literature lists are to support researchers in doing research into Comms women by providing one place to collect all literature to encourage other scholars to do this research and help young scholars conduct literature reviews and/or re-interpreting already existing literature research studies. Practitioners who are interested in research will be supported via our blog which will also feature research summaries and commentaries.

The literature was selected based on a search on Mendeley and a list of literature provided by the Intellect publisher plus some works were added on the basis of knowing about them.

*Please note this initiative is a one-woman show and I am still working on updating the literature. If you have published something not listed below, please send a reference to and I will add it to the list.



De Waal Malefyt, T., & McCabe, M. (eds) (2020). Women, Consumption and Paradox. London: Routledge.

Losewarne, R. (ed) (2020). Sex in Public: Women, Outdoor Advertising and Public Policy. Cambridge: Cambridge Scholar Publishing.

Şahin, E., & Şentürk, Z. A. (2020). Seek for ideology in advertising messages: Presentation of feminism and gender in advertising. Ideology and Communication: Symbolic Reflections of Intellectual Designs. Frankfurt a.M: Peter Lang.

Davis, J. (2017). Pioneering African-American Women in the Advertising Business. London: Routledge.

Cortese, A.J. (2015). Provocateur: Images of Women and Minorities in Advertising, 4th ed. Lanham: Rowman and Littlefield.

Adkins Covert, T. J. (2011). Manipulating Images: World War II Mobilization of Women through Magazine Advertising. Lanham: Rowman and Littlefield.

Kramarae, C., & Russo, A., (2010). The Radical Women’s Press of the 1850s. London: Routledge.

Nixon, S. (2003). Advertising Cultures: Gender, Commerce, Creativity. London: SAGE.



Topić, M. (2023). “I am not a typical woman. I don’t think I am a role model” – Blokishness, behavioural and leadership styles and role models. Journal of Communication Management, Vol. ahead-of-print No. ahead-of-print.


Arumugam, T., Latha Lavanya, B., Karthik, V., Velusamy, K., Kommuri, U. K., & Panneerselvam, D. (2022). Portraying Women in Advertisements: An Analogy Between Past and Present. American Journal of Economics and Sociology, 81(1).

Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101.

Bermúdez-González, G., Sánchez-Teba, E. M., Benítez-Márquez, M. D., & Montiel-Chamizo, A. (2022). Generation z young people’s perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. Foods, 11(1).

Bonifazio, P. (2022). Photoromance, she read: Fandom and the politics of Italian media. Journal of Italian Cinema & Media Studies, 10(1), 3-17.

Carbajal-Obando, N. C., Mezarina, M., & Gallardo-Echenique, E. (2022). Gender Role Stereotypes as an Ethical Resource in the Peruvian Advertising Discourse. Smart Innovation, Systems and Technologies, 279.

Copp, T., Muscat, D. M., Hersch, J., McCaffery, K. J., Doust, J., Dokras, A., Mol, B. W., & Jansen, J. (2022). The challenges with managing polycystic ovary syndrome: A qualitative study of women’s and clinicians’ experiences. Patient Education and Counseling, 105(3).

Doley, J. R., Rodgers, R. F., Paxton, S. J., & McLean, S. A. (2022). Effectiveness of recruitment strategies for a social media literacy E-intervention for young adults with body dissatisfaction: cost, time, diversity, and completion. Eating Disorders, 30(5).

Conlin, R., & Bauer, S. (2022). Examining the impact of differing guilt advertising appeals among the Generation Z cohort. International Review on Public and Nonprofit Marketing, 19(2).

Davey, F. (2022). ‘My Blood Was All Turning to Water’: Testimonial Advertisements and the Creation of a Menstrual Network. Gender and History, early view.

de Kerviler, G., Ardelet, C., & Slavich, B. (2022). Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes. Journal of Business Research, 142.

Eisend, M., & Rosner, A. (2022). Breaking Gender Binaries. Journal of Advertising, 51(5), 557-573.

Garaus, M., & Wolfsteiner, E. (2022). Media multitasking, advertising appeal, and gender effects. Review of Managerial Science, early view.

Garrido, B. S. (2022). “Because we are worth it”. Roles, values and gender bias of older women in television advertising. Estudios Sobre El Mensaje Periodistico, 28(1).

Hainneville, V., Guèvremont, A., & Robinot, É. (2022). Femvertising or femwashing? Women’s perceptions of authenticity. Journal of Consumer Behaviour, early view.

Houston, E. (2022). Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content. Journal of Advertising, 51(2).

Ivanova, A. A. (2022). Image of a Woman in Social Advertising in Italy. Nauchnyi Dialog, 11(2).

Kenalemang, L. M. (2022). Visual ageism and the subtle sexualisation of older celebrities in L’Oréal’s advert campaigns: a Multimodal Critical Discourse Analysis. Ageing and Society, 42(9).

Kirk, H. R., & Gupta, S. (2022). The mediation of matchmaking: a comparative study of gender and generational preference in online dating websites and offline blind date markets in Chengdu. Journal of Chinese Sociology, 9(1).

Kordrostami, M., & Laczniak, R. N. (2022). Female power portrayals in advertising. International Journal of Advertising, 41(7).

Langellier, B. A., Stankov, I., Hammond, R. A., Bilal, U., Auchincloss, A. H., Barrientos-Gutierrez, T., Cardoso, L. D. O., & Diez Roux, A. v. (2022). Potential impacts of policies to reduce purchasing of ultra-processed foods in Mexico at different stages of the social transition: an agent-based modelling approach. Public Health Nutrition, 25(6).

Marañón, F., Muñiz, C., & Barrientos, R. (2022). Gender stereotypes on 2018 electoral campaigns in Mexico. Analysis of female representation in political spots. Revista de Comunicacion, 20(2).

Mensa, M., & Grow, J. M. (2022). “Now I can see”: creative women fight against machismo in Chilean advertising. Gender in Management, 37(3).

Mim, M. B., & Tabassum, M. (2022). A critical study on female roles in television commercials of Bangladesh. Informasi, 51(2).

Naumovska, L. (2022). The Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality. Proceedings of ‏The 2nd Global Conference on Women’s Studies.

Pachilakis, M., Papadopoulos, P., Laoutaris, N., Markatos, E. P., & Kourtellis, N. (2022). YourAdvalue: Measuring Advertising Price Dynamics without Bankrupting User Privacy. Performance Evaluation Review, 50(1).

Payini, V., Mallya, J., & Piramanayagam, S. (2022). Indian women consumers’ wine choice: a study based on conjoint analysis. International Journal of Wine Business Research, 34(4), 469-464.

Piedra, J., Núñez-Domínguez, T., & Troyano-Rodríguez, Y. (2022). Be more human. Is Reebok breaking women’s boundaries in sports? Sport in Society, 25(1), 42-55.

Reed, E., & Kant, T. (2022). One donor egg and ‘a dollop of love’: ART and de-queering genealogies in Facebook advertising. Feminist Theory.

Sanz Garrido, B. (2022). “Porque nosotras lo valemos”. Roles, valores y sesgos de género sobre las mujeres mayores en la publicidad televisiva. Estudios sobre el Mesahe Periodistico, 28(1), 203-216.

Singh, N., Binaya Bhusan, J., & Chandra, R. (2022). Brand experience dimensions influencing age-wise lingerie purchase motivation: A study of Indian women consumers. Fashion, Style & Popular Culture, 9(1), 131-147.

Starr, R. L., Go, C., & Pak, V. (2022). “Keep calm, stay safe, and drink bubble tea”: Commodifying the crisis of Covid-19 in Singapore advertising. Language in Society, 51(2).

Syvertsen, A., Erevik, E. K., Hanss, D., Mentzoni, R. A., & Pallesen, S. (2022). Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling. Journal of Gambling Studies, 38(2).

Thomas, J. A., Trigg, J., Morris, J., Miller, E., & Ward, P. R. (2022). Exploring the potential of citizen science for public health through an alcohol advertising case study. Health Promotion International, 37(2).

Topić, M. (2021). An Analysis of the Smoking Debate ahead of Bernays’ ‘Torches of Freedom’ Campaign through the lens of the New York Times Coverage (1870-1929). Journal of Historical Research in Marketing, 13(3-4), 214-230.

Topić, M. (2021). ‘It’s something that you should go to HR about’ – Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England. Employee Relations. EarlyCite: 

Topić, M. (2021). Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry. Gender in Management: An International Journal, 36(2), 205-220.

Vadakkepatt, G., Bryant, A., Hill, R. P., & Nunziato, J. (2022). Can advertising benefit women’s development? Preliminary insights from a multi-method investigation. Journal of the Academy of Marketing Science, 50(3).

Varghese, N., & Kumar, N. (2022). Feminism in advertising: Irony or revolution? A critical review of femvertising. Feminist Media Studies, 22(2).

Wang, L., & Dong, M. (2022). Does “male beauty” really work: The impact of male endorsements on female consumers’ evaluation of female-gender-imaged product. Acta Psychologica Sinica, 54(2).

Wei, X., Ko, I., & Pearce, A. (2022). Does perceived advertising value alleviate advertising avoidance in mobile social media? Exploring its moderated mediation effects. Sustainability, 14(1).

Zozaya-durazo, L., & Sádaba-chalezquer, C. (2022). Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms. Media and Communication, 10(1).


A.A. Sagung Diah Oka Yuniantari, I Wayan Budiarta, & I Gusti Ayu Agung Dian Susanthi. (2021). Representations of the Ideological Identity of Woman Characteristics in Commercial

Advertisements. RETORIKA: Jurnal Ilmu Bahasa, 7(2), 120.

Abdel Hamid ElKhoreiby, I. (2021). The Social Comparison Theory in the Context of Cosmetic Plastic Surgery Advertising: Predictors and Consequences of their Impact on Women.

Abuhashesh, M. Y., Alshurideh, M. T., Ahmed, A., Sumadi, M., & Masa’deh, R. (2021). The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender. Review of International Business and Strategy, 31(3).

Ahmed, K., Tariq, A., & Akram, A. (2021). Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements. Journal of Communication and Cultural Trends, 2(1).

Ahuja, K. K., & Banerjee, D. (2021). A Psychosocial Exploration of Body Dissatisfaction: A Narrative Review With a Focus on India During COVID-19. Frontiers in Global Women’s Health, 2.

Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13).

Alomía, X., & Arbaiza, F. (2021). The perception of lima women about the representation of “real woman” in the advertising discourse of beauty and feminine care products. In Tripodos, 20.

Aminiroshan, Z., Azimzadeh, S. M., Talebpour, M., & Ghoshuni, M. (2021). The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity. Annals of Applied Sport Science, 9(1).

Arnold, E. (2021). Sexualised advertising and the production of space in the city. City, 25(5–6).

Babic, A.A., & Tanfer, E.T. (2021). ‘Here comes the (Turkish) bride’: American consumer culture and the Turkish bridal industry. Fashion, Style & Popular Culture, online first.

Baird, M. L. (2021). ‘Making Black More Beautiful’: Black Women and the Cosmetics Industry in the Post-Civil Rights Era. Gender and History, 33(2), 557-554.

Baldo-Cubelo, J. T. Y. (2021). Filipino Women Ad-Makers’ Standpoint on their Professional Environment’s Regard of Women and Women in Beauty Product Ads. Plaridel, 18(1).

Beard, F., & Petrotta, B. (2021). Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity. Journal of Historical Research in Marketing, 13(1), 1-17.

Beguinot, E., Huber, L., & Romeo-Stuppy, K. (2021). Women, tobacco and human rights in France. In Tobacco Induced Diseases, 19, 90.

Beloedova, A. v., Novinkina, E. A., & Richter, M. S. (2021). Female image in glossy magazines for men in Russia and Abroad: education and class. Revista on Line de Política e Gestão Educaciona, 25(7).

Berg, C. J., Romm, K. F., Bar-Zeev, Y., Abroms, L. C., Klinkhammer, K., Wysota, C. N., Khayat, A., Broniatowski, D. A., & Levine, H. (2021). IQOS marketing strategies in the USA before and after US FDA modified risk tobacco product authorisation. Tobacco Control.

Bilal, A., Ahmad, W., Jan, M. F., Huseynov, R., & Nagy, H. (2021). How Women’s Transformational Leadership Induces Employees’ Innovative Behaviour Through Trust and Connectivity: A Sequential Mediation Model. Global Business Review, early view.

Binay Kurultay, A. (2021). Exploring women manager’s gender role experiences in advertising agencies. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 36, 350.

Blake, B. (2021). Advertising the English Glee to Women, 1750-1800. In The Oxford Handbook of Music and Advertising, 34050.

Bourcier-Béquaert, B., Chevalier, C., & Moal, G. M. (2021). The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity. Journal of Consumer Marketing, 38(4), 410-419.

Bouvier, G., & Chen, A. (2021). The gendering of healthy diets: A multimodal discourse study of food packages marketed at men and women. Gender and Language, 15(3).

Branchik, B. J., Ghosh Chowdhury, T., & Sacco, J. S. (2021). Different women, different viewpoints: age, traits and women’s reaction to advertisements. Journal of Consumer Marketing, 38(6), 614-625.

Brazs, B. (2021). Menstrual insecurity, a societal and health issue. In Sages-Femmes, 20(6).

Buitrago, Á., & Martín García, A. (2021). Percepción de las profesionales de la publicidad sobre la igualdad laboral en su sector=Women working in advertising and their perceptions about the equality in this sector. Cuestiones de Género: De La Igualdad y La Diferencia, 16.

Capecchi, S. (2021). Femvertising campaigns and online audiences reactions. The contradictions of pop feminism. Rassegna Italiana di Sociologia, 62(1), 131-163.

Castillo-Abdul, B., Romero-Rodríguez, L. M., & Balseca, J. (2021). Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador. SAGE Open, 11(4).

Cavcic, A. (2021). Modernism and Modernity in British Women’s Magazines. European Journal of Communication, 36(1).

Choudhary, H. (2021). Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour. Asian Journal of Management, 12(2), 144-146. 

Christina, C., Vallerie, N. R., & Marta, R. F. (2021). MITOS KECANTIKAN PEREMPUAN EKSTRA MELALUI IKLAN NIVEA “EXTRA CARE FOR EXTRA WOMEN.” Jurnal Kajian Media, 5(1).

Cummins, R. G., Gong, Z. H., & Reichert, T. (2021). The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study. International Journal of Advertising, 40(5), 708-732.

Das, M., & Sharma, S. (2021). Should I be portrayed like this? An exploration of Indian women in television advertising. Feminist Media Studies, early cite.

de Lenne, O., Vandenbosch, L., Smits, T., & Eggermont, S. (2021). Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness. Body Image, 37, 255-268.

Drake, C., & Radford, S. K. (2021). Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising. Journal of Consumer Culture, 21(4).

Elizundia Ramírez, A., & Álvarez Yaulema, M. (2021). Advertising and construction of a social imaginary: Representation of the female gender on Ecuadorian television. Revista de Ciencias Sociales, 27(1).

Fajula, A., Barbeito, M., Barrio, E., Enrique, A. M., & Perona, J. J. (2021). Feminist stereotypes and women’s roles in Spanish radio ads. Media and Communication, 9(2).

Fardi, M. (2021). Investigate the Role of Advertising Appealing in Brand Attitude and Customer Behavior. Humanidades & Inovacao, 8(31).

Farihah Bt Isamudin, N., & Tahir Jan, M. (2021). The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(12).

Farooq, Y., & Wicaksono, H. (2021). Advancing on the analysis of causes and consequences of green skepticism. Journal of Cleaner Production, 320.

Farzaneh, S., Ezabadi, R. R., Marandi, P. K., & Ranawat, V. (2021). Identifying barriers to women’s participation in sports activities in both urban and rural communities. International Journal of Human Movement and Sports Sciences, 9(3), 536-542.

Feitosa, W., Lourenço, C. E., Rezende, L. H., Sunago, N. S., & E Silva, S. C. (2021). A quasi-experimental approach to analyzing sexual appeal and gender in advertising – evidence from brazil. Market-Trziste, 33.

G. Dalangin, J. J., Mc Arthur, J. M. B., Salvador, J. B. M., & Bismonte, A. B. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(3).

Gangadharbatla, H., & Khedekar, D. (2021). The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads. Journal of Current Issues and Research in Advertising, 42(1), 49-61.

Gelsinger, A. S. (2021). A Critical Analysis of the Body Positive Movement on Instagram: How Does it Really Impact Body Image? Spectra Undergraduate Research Journal, 1(1).

Gil-Quintana, J., Santoveña-Casal, S., & Riaño, E. R. (2021). Realfooders influencers on instagram: From followers to consumers. International Journal of Environmental Research and Public Health, 18(4), 1624.

Gilroy, C., & Kashyap, R. (2021). Digital Traces of Sexualities: Understanding the Salience of Sexual Identity through Disclosure on Social Media. Socius, 7.

Gramazio, S., Cadinu, M., Guizzo, F., & Carnaghi, A. (2021). Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions. Sex Roles, 84(11–12), 701-719.

Grenfell, P., Tilouche, N., Shawe, J., & French, R. S. (2021). Fertility and digital technology: narratives of using smartphone app ‘Natural Cycles’ while trying to conceive. Sociology of Health and Illness, 43(1), 116-132.

Grow, J. M., & Deng, T. (2021). Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018. Journal of Current Issues and Research in Advertising, 42(1), 34-48.

Gul, R., Zakir, S., Ali, I., Karim, H., & Hussain, R. (2021). The impact of education on business opportunities for women entrepreneurs in public & private television advertisements in Pakistan. Industrial Engineering and Management Systems, 20(2), 140-147.

Gutierrez, M., Pando-Canteli, M. J., & Rodríguez, M. P. (2021). New Feminist Studies in Audiovisual Industries: Feminism, Gender, Ageism, and New Masculinities in Audiovisual Content. International Journal of Communication, 15, 407-415.

Habel, U., Regenbogen, C., Kammann, C., Stickel, S., & Chechko, N. (2021). Male brain processing of the body odor of ovulating women compared to that of pregnant women. NeuroImage, 229, 117733.

Hendlin, Y. H., Small, S., & Ling, P. M. (2021). ‘No-Barriers’ tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ+ community in the USA. Tobacco Control.

Hendrickse, J., Clayton, R. B., Ray, E. C., Ridgway, J. L., & Secharan, R. (2021). Experimental Effects of Viewing Thin and Plus-Size Models in Objectifying and Empowering Contexts on Instagram. Health Communication, 36(11), 1417-1425.

Herget, A. K., & Bötzl, F. (2021). Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising. Frontiers in Psychology, 12.

Howcutt, S. J., Barbosa-Bouças, S., Brett, J., Barnett, A. L., & Smith, L. A. (2021). Lifestage differences in young UK women’s reasons for research participation. Health Promotion International, 36(1), 132-142.

Januário, S. B. (2021). Commodity feminism: A mapping of the debate between feminisms and consumption. Cadernos Pagu, 61.

Jester, N. (2021). Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity? Media, War and Conflict, 14(1).

Kamassi, A. (2021). Muslim consumer perception toward advertising practices: an exploratory study. Journal of Islamic Marketing, 12(1), 41-54.

Karimova, G. Z., & Alexe, D. N. (2021). Authentic deception or the ethos paradox of social media influencers: Female emirati consumers’ perception of instagram models. Res Rhetorica, 8(2).

Koppman, S., Bechky, B. A., & Cohen, A. C. (2021). Overcoming Conflict between Symmetric Occupations: How “Creatives” and “Suits” Use Gender Ordering in Advertising. Academy of Management Journal.

Kroon, Å. (2021). “Moderate” gendering in Swedish gambling advertisements. Feminist Media Studies, early view.

Labrador, F. J., Bernaldo-de-Quirós, M., Sánchez-Iglesias, I., Labrador, M., Vallejo-Achón, M., Fernández-Arias, I., & Estupiñá, F. J. (2021). Advertising Games of Chance in Adolescents and Young Adults in Spain. Journal of Gambling Studies, 37(3), 765-778.

Lambrecht, A., & Tucker, C. (2021). Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes. NIM Marketing Intelligence Review, 13(1), 24-29.

Lawrence, H., Furnham, A., & McClelland, A. (2021). Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands. Perceptual and Motor Skills, 128(2).

Lima, A. M., & Casais, B. (2021). Consumer reactions towards femvertising: a netnographic study. Corporate Communications, 26(3).

López Jiménez, D., Dittmar, E. C., & Vargas Portillo, J. P. (2021). Self-regulation of Sexist Digital Advertising: From Ethics to Law. Journal of Business Ethics, 171(4), 709-718

Lou, C., & Tse, C. H. (2021). Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories. International Journal of Advertising, 40(4), 602-628.

Lyu, J., Leung, X., Bai, B., & Stafford, M. (2021). Hotel virtual reality advertising: a presence-mediated model and gender effects. Journal of Hospitality and Tourism Technology, 12(3), 409-422.

Makvandi, Z., Mostafavi, F., Bashirian, S., Zamani-Alavijeh, F., & Kelishadi, R. (2021). Sociocultural factors contributing to waterpipe tobacco smoking among adolescents and young adult women: a qualitative study in Iran. International Journal of Qualitative Studies on Health and Well-Being, 16(1), early cite.

Mansilla-Vera, A., & Gallardo-Echenique, E. (2021). Does this brand represent me? A look at the female stereotypes in advertising. Iberian Conference on Information Systems and Technologies, CISTI.

Martínez-Lirola, M. (2021). Violencia simbólica contra la mujer en los anuncios publicitarios: Un análisis visual crítico. Ikala, 26(2).

McDonald, R. E., Laverie, D. A., & Manis, K. T. (2021). The Interplay between Advertising and Society: An Historical Analysis. Journal of Macromarketing, 41(4), early cite.

Medina-Ávila, V., & Mecalco-López, R. A. (2021). Symbolic violence and gender inequity in radio advertising in Mexico. Revista Mediterranea de Comunicacion, 12(2).

Menéndez-Menéndez, M. I. (2021). “Juntas imparables” “[unstoppable together]”: “Femvertising” as a Nike advertising strategy. Cadernos Pagu, 2021(62).

Middleton, K., & Turnbull, S. (2021). How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices. Marketing Theory, 21(4), early cite.

Miliopoulou, G. Z., & Kapareliotis, I. (2021). The toll of success: Female leaders in the “women-friendly” Greek advertising agencies. Gender, Work and Organization, 28(5), 1741-1765.

Montes, A. (2021). Gender stereotyping and retro-sexism in advertising discourse from a postfeminist perspective. Feminismo/s, 38.

Morton, C., Habib, S., & Morris, J. (2021). What women want: the effect of health agency advertising on patient-doctor communication. International Journal of Pharmaceutical and Healthcare Marketing, 15(3), 451-465.

Murto, R. (2021). Gender categorisation in representational market practice. Journal of Marketing Management, 37(3–4), 238-265.

Muzahidul Islam, Md. (2021). Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh. Journal of Entrepreneurship and Business Innovation, 8(2).

Nath, S., & Saha, B. (2021). A Review: Representation of Women in Commercial Advertising and Impact in Indian Society. Smart Innovation, Systems and Technologies, 221.

Nelson, M. R., Ham, C. D., Haley, E., & Chung, U. C. (2021). How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising, 21(3), 225-242.

Nelson, A. L., Hwang, C. (2021). The queering of the apparel industry: Exploring transgender consumer needs when shopping for clothing. Fashion, Style & Popular Culture, 8(2), 233-245.

Németh, A. R., Jambrik, M., Franczia, N., John, B., Horváth, J., Hámornik, B. P., Illés, E., Pintér, G. M. A., Szirtes, L., Tóth, Á., Zákányi, Z., & Csenki, L. (2021). Ideals up close – Female judgement of lingerie advertisements corresponding to body image and age. Mentalhigiene Es Pszichoszomatika, 22(1).

Nestler, M. (2021). The Desperation of the Military’s Economists: Advertising as a Way to Fight Inflation in 1970s Brazil. Journal of Latin American Studies, 53(1).

Olsen, K. (2021). Where’s the beef: how one woman navigated advertising’s male-dominated creative world. Feminist Media Studies, 22(5), 1067-1082.

Panarina, E. (2021). Advertising Gender Performance: How Femvertising Represents Women. INTER, 13(1), 63-88.

P.I., I., & O.N., P. (2021). Perception of the Portrayal of Women in Television Advertising amongst Umuahia Residents of Abia State, Nigeria. British Journal of Mass Communication and Media Research, 1(1).

Piggott, R. (2021). The Daily Mail Rose: Advertising, gardening and suburban aspirations in the Edwardian period and after. Media History, early cite.

Piwowarski, M., Gadomska-Lila, K., & Nermend, K. (2021). Cognitive neuroscience methods in enhancing health literacy. International Journal of Environmental Research and Public Health, 18(10), 5331.

Puzakova, M., & Kwak, H. (2021). Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender. Journal of Advertising, early cite.

Ramirez, A. E., & Alvarez Yaulema, M. (2021). Publicidad y construcción de un imaginario social: Representación del género femenino en televisión ecuatoriana. Revista de Ciencias Sociales, 27(1).

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Bryła, P., & Gruczyńska, A. (2018). The Perception of Sexually Provocative Advertisements of American Apparel by Generation Y in Poland. Polish Sociological Review, 201(1), 109-125.

Cardoso Scussel, F. B., & Livramento Dellagnelo, E. H. (2018). The Weight of Discourse: Plus Size Women Representation in Brazilian Lingerie Adverstising. Revista Brasileira De Marketing, 17(6).

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Masmoudi, I. (2018). Gender violence and the spirit of the feminine: Two accounts of the Yazidi tragedy. International Journal of Contemporary Iraqi Studies, 12(1), 7-21.

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Roberts, J. (2018). The effect of content and model type in sidebar advertising on middle-aged women’s online purchases of anti-aging products. Journal of Textile Engineering & Fashion Technology, 4(1).

Sarpal, R., Saleh, R., Teck, T. S., Chia, K. M., & Yee, L. M. (2018). Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context. International Journal of Marketing Studies, 10(2).

Sassen, C. (2018). The »For Men Only«-Joke for Women: How Seriality Addresses the Topic of Gender in an IWC-Advertising Campaign. Lili – Zeitschrift Fur Literaturwissenschaft Und Linguistik, 48(3), 587-602.

Shade, L. R. (2018). Hop to it in the gig economy: The sharing economy and neo-liberal feminism. International Journal of Media & Cultural Politics, 14(1), 35-54.

Schirmer, N. A., Schwaiger, M., Taylor, C. R., & Costello, J. P. (2018). Consumer response to disclosures in digitally retouched advertisements. Journal of Public Policy and Marketing, 37(1).

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Spadaro, G., d’Elia, S. R. G., & Mosso, C. O. (2018). Menstrual Knowledge and Taboo TV Commercials: Effects on Self-Objectification among Italian and Swedish Women. Sex Roles, 78(9–10), 685-696.

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Theodorakis, I. G., & Painesis, G. (2018). The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising. Journal of Advertising, 47(2), 161-181.

Tredway, K., & Liberti, R. (2018). ‘All frocked up in purple’: Rosie Casals, Virginia Slims, and the politics of fashion at Wimbledon, 1972. Fashion, Style & Popular Culture, 5(2), 235-247.

Vega Saldaña, S., Barredo, D., Lasso de Vega, C., & Merchán Clavellino, A. (2018). Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation. Review of European Studies, 10(3).

Wills, J. (2018). Dorothy Dignam’s advocacy for women’s careers in advertising: 1920-1950. Journal of Historical Research in Marketing, 10(1), 21-36.

Yasmin, M., Naseem, F., & Raza, M. H. (2018). Creative marginalization of gender: A discourse analysis of advertisements in Pakistani newspapers. Creativity Studies, 11(1).

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Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. Psychology and Marketing, 34(8), 795-806.

Akhte, S., Rafi, M., & Iqbal, K. (2017). Sustaining and maintaining gender roles through advertisement in India: Content analysis of tv advertisements. Asian Journal of Research in Social Sciences and Humanities, 7(9), 2249-7315.

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Almansa-Martínez, A., & de Travesedo-Rojas, R. G. (2017). Stereotypes about women in Spanish high-end women’s magazines during the economic crisis. Revista Latina de Comunicación Social, 72, 608-628.

Ashikali, E. M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women’s body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1).

Ashikali, E.-M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on women’s body image and attitudes towards cosmetic surgery. Psychology of Popular Media Culture, 6(3).

Barak-Brandes, S. (2017). “And she does it all in heels”: mothers in contemporary Israeli TV commercials. Feminist Media Studies, 17(2), 215-230.

Barbey, C. (2017). Evidence of Biased Advertising in the Case of Social Egg Freezing. New Bioethics, 23(3), 195-209.

Behm-Morawitz, E. (2017). Examining the intersection of race and gender in video game advertising. Journal of Marketing Communications, 23(3), 220-239.

Bharadwaj, A., & Mehta, R. (2017). Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements. Decision, 44(3), 179-191.

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Black, I. R., & Morton, P. (2017). Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible? Journal of Marketing Communications, 23(4), 331-350.

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Doherty, E. (2017). Buying into the Ideal Performance of Womanhood: Gendered Marketing in the Recontextualization of “She’s Always a Woman” for John Lewis’ Advertising Campaign. Nota Bene: Canadian Undergraduate Journal of Musicology, 10(1).

Gieseler, C. M. (2017). ‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising. Sport in Society, 20(11), 1765-1779.

Girard, G. (2017). ‘It’s like she is a hologram stuck behind my eyes’: Cybernetics and gendered spectrality in William Gibson’s Burning Chrome. Short Fiction in Theory & Practice,7(2), 115-126.

Harrison, R. L., Thomas, K. D., & Cross, S. N. N. (2017). Restricted Visions of Multiracial Identity in Advertising. Journal of Advertising, 46(4), 503-520.

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Kumar, S. (2017). Representation of Women in Advertisements. International Journal of Advanced Scientific Technologies in Engineering and Management Sciences, 3(1), 25-28.

Liljequist, A.G. (2017). ‘Soft, glossy tresses’: White women’s hair and the late- and post-World War II American domestic ideal. Critical Studies in Fashion & Beauty, 8(2), 185-218.

Lynn, M. (2017). The world of Mrs Exeter: The older woman of fashion in mid-twentieth-century America. Clothing Cultures, 4(3), 253-263.

Majeed, S., Lu, C., & Usman, M. (2017). Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior. Frontiers of Business Research in China, 11(1).

Morris, P. K. (2017). Looking through Outdoor Advertising Images for Beauty in Argentina, Chile, Hungary, and Romania. Journal of Promotion Management, 23(6), 791-812.

Murtiningsih, B. S. E., Advenita, M., & Ikom, S. (2017). Representation of Patriarchal Culture in New Media: A case study of News and Advertisement on Mediterranean Journal of Social Sciences, 8(3), 143.

Nichole Sanders. (2017). Gender and Consumption in Porfirian Mexico: Images of Women in Advertising, 1897–1910. Frontiers: A Journal of Women Studies, 38(1), 1-30.

Ribeiro Cardoso, P., Lucas Freitas, E. S., & Pereira Lopes, C. (2017). Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário. Palabra Clave – Revista de Comunicación, 20(2), 444-472.

Rodríguez Pérez, M. P., & Gutiérrez Almanzor, M. (2017). “Femvertising”: Female empowering strategies in recent Spanish commercials. Investigaciones Feministas, 8(2).

Snell, K., & Tsai, W.-H. S. (2017). Beauty for Asian American Women in Advertising: Negotiating Exoticization and Americanization to Construct a Bicultural Identity. Advertising & Society Quarterly, 18(3).

Sun, Z. (2017). Exploiting femininity in a patriarchal postfeminist way: A visual content analysis of Macau’s tourism ads. International Journal of Communication, 11, 2624-2646.

Törrönen, J., & Rolando, S. (2017). Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s. Journal of Consumer Culture, 17(3).

Townsend, K., Sissons, J., & Sadkowska, A. (2017). Emotional Fit: Developing a new fashion methodology with older women. Clothing Cultures, 4(3), 235-251.

Tseelon, E. (2017). Reading traditional crafts and national costumes through the concept of threshold: The Oriental carpet as a case study. Critical Studies in Fashion & Beauty, 8(2), 239-274.

Vezich, I. S., Gunter, B. C., & Lieberman, M. D. (2017). Women’s responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women. Journal of Consumer Behaviour, 16(4).

Vidales, P. R., & Muñiz, C. (2017). Estereotipación de la mujer en la publicidad política. Análisis de los estereotipos de género presentes en los spots electorales de la campaña 2015 en Nuevo León. Comunicacion y Sociedad (Mexico), 29, 69-91.

Williams, C. (2017). Australian Women in Advertising in the Nineteenth Century by Jackie Dickenson. Advertising & Society Review, 17(3–4).

Yang, C. M., & Hsu, T. F. (2017). Effects of skepticism about corporate social responsibility advertising on consumer attitude. Social Behavior and Personality, 45(3), 453-467.

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Abitbol, A., & Sternadori, M. (2016). You Act Like a Girl: An Examination of Consumer Perceptions of Femvertising. Quarterly Review of Business Disciplines, 3(2), 117-138.

Achakpa Ikyo, P. N., & Anweh, G. (2016). Sex stereotyping in advertising and effects on the self-esteem of Nigerian women. Journal of Media and Communication Studies, 8(1), 1-7.

ALKAN, N. (2016). New Trends in The Representation of Women in Contemporary Media Culture: A Critical Analysis of Three Women Empowering Advertising Campaigns. Galatasaray Üniversitesi İleti-ş-Im Dergisi, 0(24), 119-143.

Aoyagi, H., & Yueng, S.M. (2016). When erotic meets cute: Erokawa and the public expression of female sexuality in contemporary Japan. East Asian Journal of Popular Culture, 2(2), 97-110.

Arend, P. (2016). Consumption as common sense: Heteronormative hegemony and white wedding desire. Journal of Consumer Culture, 16(1).

Beale, K., Malson, H., & Tischner, I. (2016). Deconstructing “real” women: Young women’s readings of advertising images of “plus-size” models in the UK. Feminism and Psychology, 26(3).

Brace-Govan, J. (2016). Controversial Advertising: Reflections from Professionals. Advances in Consumer Research, 44, 721-721.

Bušljeta Banks, I., Dens, N., & de Pelsmacker, P. (2016). The influence of gender on the effectiveness of probability markers in advertising. International Journal of Advertising, 35(4), 682-705.

Choi, H., Yoo, K., Reichert, T., & LaTour, M. S. (2016). Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising, 35(5), 823-845.

Cuneen, J., & Claussen, C. L. (2016). Gender Portrayals in Sports-Product Point-Of-Purchase Advertising. Women in Sport and Physical Activity Journal, 8(2), 73-102.

Das, M., & Sharma, S. (2016a). Fetishizing women: Advertising in Indian television and its effects on target audiences. Journal of International Women’s Studies, 18(1), 114-132. 

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Fujak, H., & Frawley, S. (2016). The relationship between television viewership and advertising content in Australian football broadcasts. Communication and Sport, 4(1).

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Grau, S. L., & Zotos, Y. (2016b). Gender stereotypes in advertising: A review of current research: The effectiveness of minimal, figurative advertising View project. International Journal of Advertising, 35(5), 761-770.

Groven, K. S., & Braithwaite, J. (2016). Happily-ever-after: Personal narratives in weight-loss surgery advertising. Health Care for Women International, 37(11), 1221-1238.

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Gwynne, J. (2016). Reading the ‘queen of porn’: Jenna Jameson, feminist ethics and entrepreneurial selfhood. European Journal of American Culture, 35(2), 97-109.

Harmon, J., & Rudd, N. A. (2016). Breaking the illusion: The effects of adding warning labels identifying digital enhancement on fashion magazine advertisements. Fashion, Style & Popular Culture, 3(3), 357-374.

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Leal, T., Freire Filho, J., & Rocha, E. (2016). Torches of Freedom: Women, cigarettes and consumption. Comunicação, Mídia e Consumo, 13(38).|A488192991&v=2.1&it=r&sid=AONE&asid=7bb2d406

Luck, E. (2016). Commodity Feminism and Its Body: The Appropriation and Capitalization of Body Positivity through Advertising. Liberated Arts: A Journal for Undergraduate Research, 2(1).

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Madill, A. (2016). Men on the market: Feminist analysis of age-stratified male–male romance in Boys’ Love manga. Studies in Comics, 7(2), 265-287.

Malefyt, T. de W., & McCabe, M. (2016). Women’s bodies, menstruation and marketing “protection:” interpreting a paradox of gendered discourses in consumer practices and advertising campaigns. Consumption Markets and Culture, 19(6), 555-575.

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Moorthi, Y. L. R., Roy, S., & pansari, anita. (2014). The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis. SSRN Electronic Journal.

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Cowan, M. (2013). The ambivalence of ornament: Silhouette advertisements in print and film in early twentieth-century Germany. Art History, 36(4), 784-809.

Davis, J. F. (2013). Beyond “caste-typing”? Caroline Robinson Jones, advertising pioneer and trailblazer. Journal of Historical Research in Marketing, 5(3), 308-333.

Dimitri, P. (2013). Young female journalists in Austria’s journalists’ union: Part of the working poor? Catalan Journal of Communication & Cultural Studies,5(1), 69-81.

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Ibroscheva, E. (2013). Selling the post-communist female body: Portrayals of women and gender in Bulgarian advertising. Feminist Media Studies, 13(3), 443-462.

Kaya, C., & Gelmez, K. (2013). Grassroots empowerment with design in a community of practice in Turkey. Journal of Arts & Communities, 5(1), 55-72.

Lindholm, C. (2013). Visible status: Couture and designer abaya. Fashion, Style & Popular Culture, 1(1), 45-55.

Martín-Llaguno, M., & Navarro-Beltrá, M. (2013). Leyes de violencia de género y sexismo publicitario: Análisis comparativo de Argentina, España, Estados Unidos y México. Revista Panamericana de Salud Publica/Pan American Journal of Public Health, 33(4).

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Navarro, M., & Martín, M. (2013). Bibliometric analysis of research on women and advertising: Differences in print and audiovisual media. Comunicar, 21(41).

O’Donohoe, S. (2013). The Routledge Companion to Advertising and Promotional Culture. International Journal of Advertising, 32(4), 679-680.

Quiroz, P. A. (2013). Women of color participating in personal advertising: Dating, mating, and relating in a “post” racial, gendered, and modern society. Advances in Gender Research, 17, 49-66.

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Rocha, E. (2013). The woman in pieces: Advertising and the construction of feminine identity. SAGE Open, 3(4).

Safta, G. (2013). Beer television advertising – a world of men. Gender stereotypes. Revista de Stiinte Politice, 37/38.|A345775227&v=2.1&it=r&sid=AONE&asid=328603f5

Scanlon, J. (2013). “A dozen ideas to the minute”: Advertising women, advertising to women. Journal of Historical Research in Marketing, 5(3), 273-290.

Schwartz, S. L. (2013). Girl Power through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements. Advertising and Society Review, 13(4).

Starks, T. (2013). A community in the clouds: Advertising tobacco and gender in pre-revolutionary Russia. Journal of Women’s History, 25(1).

Sumanta, D. (2013). Portrayal of women in Indian advertising: A perspective. International Journal of Marketing and Technology, 3(3).

Swani, K., Weinberger, M. G., & Gulas, C. S. (2013). The impact of violent humor on advertising success: A gender perspective. Journal of Advertising, 42(4), 308-319.

Taylor, K. A., Miyazaki, A. D., & Mogensen, K. B. (2013). Sex, Beauty, and Youth: An Analysis of Advertising Appeals Targeting U.S. Women of Different Age Groups. Journal of Current Issues and Research in Advertising, 34(2), 212-228.

Venkataswamy, S. (2013). Transcending gender: Advertising fairness cream for Indian men. Media Asia, 40(2), 128-138.

Wonderlich-Tierney, A. L., Wenzel, K. R., vander Wal, J. S., & Wang-Hall, J. (2013). Food-related advertisements and food intake among adult men and women. Appetite, 71, 57-62.


Baumann, S., & de Laat, K. (2012). Socially defunct: A comparative analysis of the underrepresentation of older women in advertising. Poetics, 40(6), 514-541.

Blackman, S. (2012). Model Girls in Magazine Culture: Young Women, Feminism and the American Dream. Symbolic Interaction, 35(4), 501-503.

§Brown, M. T. (2012). “A Woman in the Army Is Still a Woman”: Representations of Women in US Military Recruiting Advertisements for the All-Volunteer Force. Journal of Women, Politics and Policy, 33(2), 151-175.

Cambronero Saiz, B., Ruiz Cantero, M. T., & Papí Gálvez, N. (2012). Quality of pharmaceutical advertising and gender bias in medical journals (1998-2008): A review of the scientific literature. Gaceta Sanitaria, 26(5), 469-476.

Cerchia, R. E. (2012). Naked women and IAP case law: A defense against the inappropriate use of women in Italian commercial advertising. Global Jurist, 12(2).

Chan, K., Leung ng, yu, & Williams, R. B. (2012). What do adolescent girls learn about gender roles from advertising images? Young Consumers, 13(4), 357-366 .

Crymble, S. B. (2012). Contradiction sells: Feminine complexity and gender identity dissonance in magazine advertising. Journal of Communication Inquiry, 36(1).

Deliya, M., Parmar, M. B., & Karnavat, M. B. (2012). Negative Impact of Advertising on Women with specific focus on FMCG products–Patan District. Global Journal of Management And Business Research, 12(16).–Patan_District

Dix, S., Ferguson, G., Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: Advertising value perceptions among females. Journal of Research in Interactive Marketing, 6(3), 164-179.

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Espinar-Ruiz, E., & González-Díaz, C. (2012). Gender portrayals in food commercials: A content analysis of Spanish television advertisements. Observatorio, 6(4).

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Hassali, M. A., Saleem, F., Aljadhey, H., & Khan, T. M. (2012). Evaluating the Content of Advertisements for Dietary Supplements in Malaysian Women’s Magazines. Drug Information Journal, 46(6), 723-728.

Hernández Ruiz, A., Martín Llaguno, M., & Beléndez Vázquez, M. (2012b). The representation of women in advertising: Quantitative and qualitative inequality in Spanish creativity. Estudios Sobre El Mensaje Periodistico, 18.

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McNiel, J. N., Harris, D. A., & Fondren, K. M. (2012). Women and the Wild: Gender Socialization in Wilderness Recreation Advertising. Gender Issues, 29(1–4), 39-55.

Micu, C. C., & Coulter, R. (2012). The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective. Journal of International Consumer Marketing, 24(1–2), 79-99.

Pueyo, N. (2012). The Spanish advertising industry and female advertising professionals: A gendered view of the creative department. Catalan Journal of Communication & Cultural Studies,4(2), 185-201.

Ravikumar, T. (2012). A Study on Impact of Visual Media Advertisements on Women Consumers Buying Behaviour in Chennai City. International Journal of Multidisciplinary Research, 2(2).

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Aagerup, U. (2011). The influence of real women in advertising on mass market fashion brand perception. Journal of Fashion Marketing and Management, 15(4), 486-502.

Acevedo, C. R., Nohara, J. J., Arruda, A. L., Tamashiro, H. R. D. S., & Brashear, T. (2011). How Women Are Depicted In Ads? A Content Analysis Study With Brazilian Advertisements. International Business & Economics Research Journal (IBER), 5(10).

Ali, S., & Shahwar, D. (2011). The representation of men and women in the advertisements of Pakistani electronic media. Journal of Media and Communication Studies, 3(4).

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Chang, C. T., & Lee, Y. K. (2011). The “I” of the beholder: How gender differences and self-referencing influence charity advertising. International Journal of Advertising, 30(3), 447-478.

Chhabra, D., Andereck, K., Yamanoi, K., & Plunkett, D. (2011). Gender equity and social marketing: An analysis of tourism advertisements. Journal of Travel and Tourism Marketing, 28(2), 111-128.

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Davis, K. C., Uhrig, J., Rupert, D., Fraze, J., Goetz, J., & Slater, M. (2011). Effectiveness of a mass media campaign in promoting HIV testing information seeking among african american women. Journal of Health Communication, 16(9), 1024-1039.

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Johnson, W.C (2011). Sex and the subversive alien: The moral life of C. L. R. James. International Journal of Francophone Studies, 14(1), 185-203.

Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men? Contemporary Management Research, 7(3).

Kaleta, D., Usidame, B., & Polańska, K. (2011). Tobacco advertisements targeted on women: Creating an awareness among women. Central European Journal of Public Health, 19(2), 73-78.

Landau, J. (2011). Women Will Get Cancer: Visual and Verbal Presence (And Absence) in a Pharmaceutical Advertising Campaign About HPV. Argumentation and Advocacy, 48(1), 39-54.

Li, D.-X., Lee, D. il, Lee, Y.-K., & Griffin, M. (2011). Can We Establish Consumer Cultural Positioning Through Print Advertising in the Developing Markets ? A Content Analysis of Advertising in Chinese Women’s s Magazines. Seoul Journal of Business, 17(1), 155-182.

Mager, J., & Helgeson, J. G. (2011). Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies. Sex Roles, 64(3), 238-252.

Mallia, K. L., & Windels, K. (2011). Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women. Journal of Interactive Advertising, 11(2), 30-44.

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Matthews, E. S. (2011). Reclaiming ‘The Spot’: the prostitute as entrepreneur in Tochka/The Spot. Studies in Russian and Soviet Cinema, 5(2), 205-221.

Maree, T., & Jordaan, Y. (2011). The portrayal of women in South African television commercials. Southern African Business Review, 15(3).

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Dianoux, C., & Linhart, Z. (2010). The effectiveness of female nudity in advertising in three European countries. International Marketing Review, 27(5), 562-578.

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Isaacson, R. S., Seifan, A., Haddox, C. L., Mureb, M., Rahman, A., Scheyer, O., Hackett, K., Caesar, E., Chen, J. L., Isaacson, J., McInnis, M., Mosconi, L., & Safdieh, J. (2018). Using social media to disseminate education about Alzheimer’s prevention & treatment: a pilot study on Alzheimer’s Universe. Journal of Communication in Healthcare, 11(2), 106-113.

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Kavita Karan, & Yang Feng. (2010). The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising. Advertising & Society Review, 11(1).

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Roseann M. Mandziuk. (2010). “Ending Women’s Greatest Hygienic Mistake”: Modernity and the Mortification of Menstruation in Kotex Advertising, 1921–1926. WSQ: Women’s Studies Quarterly, 38(2), 9-11.

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Schultz, J. (2010). The physical is political: Women’s suffrage, pilgrim hikes and the public sphere. International Journal of the History of Sport, 27(7), 1133-1153.

Tsai, W. S. (2010). Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials. Asian Journal of Communication, 20(4), 423-439.

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Carpenter, C., & Edison, A. (2009). Taking It Off All Over Again: The Portrayal of Women in Advertising Over The Past Forty Years. Sex in Advertising.

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Cramphorn, M. F., & Meyer, D. (2009). The Gear model of advertising: Modelling human response to advertising stimuli. International Journal of Market Research, 51(3).

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Dickinson, S., & Gill, D. (2009). Are women offended by the way they are portrayed in advertising. International Journal of Advertising, 28(1).

Durkin, K., & Rae, K. (2009). Women and Chocolate Advertising: Exposure to Thin Models Exacerbates Ambivalence. European Psychiatry, 24(1).

Feiereisen, S., Broderick, A. J., & Douglas, S. P. (2009). The effect and moderation of gender identity congruity: Utilizing “real women”advertising images. Psychology and Marketing, 26(9), 813-843.

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Hammer, T. R. (2009). Controlling images, media, and women’s development: A review of the literature. Journal of Creativity in Mental Health, 4(3), 202-216.

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Kalliny, M., & Ghanem, S. (2009). The role of the advertising agency in the cultural message content of advertisements: A comparison of the middle east and the United States. Journal of Global Marketing, 22(4), 313-328.

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Kwate, N. O. A., & Meyer, I. H. (2009). Association between residential exposure to outdoor alcohol advertising and problem drinking among African American Women in New York City. American Journal of Public Health, 99(2), 228-230.

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McDaniel, P. A., & Malone, R. E. (2009). Creating the “desired mindset”: Philip Morris’s efforts to improve its corporate image among women. Women and Health, 49(5).

Millard, J. (2009). Performing Beauty: Dove’s “Real Beauty” Campaign. Symbolic Interaction, 32(2), 146-168.

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Patterson, M., O`Malley, L., & Story, V. (2009). Women in Advertising: Representations , Repercussions, Responses. Irish Marketing Review, 20(1).

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Lawson, D., Borgman, R., & Brotherton, T. (2007). A content analysis of financial services magazine print ads: Are they reaching women? Journal of Financial Services Marketing, 12(1), 17-29.

Madanat, H. N., Brown, R. B., & Hawks, S. R. (2007). The impact of body mass index and Western advertising and media on eating style, body image and nutrition transition among Jordanian women. Public Health Nutrition, 10(10).

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Tobo, C., Gorfinkiel, M. D. (2007). The Work-Life Balance I New gendered relationships in Spain: the other in the care triangle. International Journal of Iberian Studies,20(1), 41-63.

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Amy-Chinn, D. (2006). This is just for me(n): How the regulation of post-feminist lingerie advertising perpetuates woman as object. Journal of Consumer Culture, 6(2).

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Buerkle, D. (2006). Gendered spectatorship, Jewish women and psychological advertising in Weimar Germany. Women’s History Review, 15(4), 625-636.

Christy, T. P. (2006). Females’ Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control. Journal of Current Issues and Research in Advertising, 28(2), 15-32.

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Grow, J. M. (2006). Stories of community: The first ten years of Nike women’s advertising. American Journal of Semiotics, 22(1–4), 167-196.

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Kineta, H., & Stella, Y. L. (2006). Images of the contemporary woman in advertising in China a Content analysis. Journal of International Consumer Marketing, 19(2), 7-28.

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Lazar, M. M. (2006). “Discover The Power of Femininity!”. Analyzing global “power femininity” in local advertising. Feminist Media Studies, 6(4), 505-517.

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Murphy, A. K., & Venkatesh, S. A. (2006). Vice careers: The changing contours of sex work in New York City. Qualitative Sociology, 29(2), 129-154.

Nelson, M. R., Brunel, F. F., Supphellen, M., & Manchanda, R. v. (2006). Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures. Journal of Consumer Psychology, 16(1), 45-56.

Reichert, T., & Fosu, I. (2006). Women’s responses to sex in advertising examining the effect of women’s sexual self-schema on responses to sexual content in commercials. Journal of Promotion Management, 11(2–3), 143-153.

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Kim, M., & Chung, A. Y. (2005). Consuming Orientalism: Images of Asian/American women in multicultural advertising. Qualitative Sociology, 28(1), 67-91.

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Toll, B. A., & Ling, P. M. (2005). The Virginia Slims identity crisis: An inside look at tobacco industry marketing to women. Tobacco Control, 14(3).

Yang, M. ling. (2005). Creating the kitchen patriot: Media promotion of food rationing and nutrition campaigns on the American home front during World War II. American Journalism, 22(3), 55-75.


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Amouzadeh, M., & Tavangar, M. (2004). Decoding Pictorial Metaphor: Ideologies in Persian commercial advertising. International Journal of Cultural Studies, 7(2).

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Chang, C., & Hitchon, J. C. B. (2004). When does gender count further insights into gender schematic processing of female candidates’ political advertisements. Sex Roles, 51(3–4), 197-208.

Dittmar, H., & Howard, S. (2004). Professional hazards? The impact of models’ body size on advertising effectiveness and women’s body-focused anxiety in professions that do and do not emphasize the cultural ideal of thinness. British Journal of Social Psychology, 43(4), 477-497.

Frith, K. T., Cheng, H., & Shaw, P. (2004). Race and Beauty: A Comparison of Asian and Western Models in Women’s Magazine Advertisements. Sex Roles, 50(1–2), 53-61.

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