*These literature lists are to support researchers in doing research into Comms women by providing one place to collect all literature to encourage other scholars to do this research and help young scholars conduct literature reviews and/or re-interpreting already existing literature research studies. Practitioners who are interested in research will be supported via our blog which will also feature research summaries and commentaries.
The literature was selected based on a search on Mendeley and a list of literature provided by the Intellect publisher plus some works were added on the basis of knowing about them.
*Please note this initiative is a one-woman show and I am still working on updating the literature. If you have published something not listed below, please send a reference to martina@commswomen.uk and I will add it to the list.
SCHOLARLY LITERATURE: WOMEN IN ADVERTISING
BOOKS
De Waal Malefyt, T., & McCabe, M. (eds) (2020). Women, Consumption and Paradox. London: Routledge.
Losewarne, R. (ed) (2020). Sex in Public: Women, Outdoor Advertising and Public Policy. Cambridge: Cambridge Scholar Publishing.
Şahin, E., & Şentürk, Z. A. (2020). Seek for ideology in advertising messages: Presentation of feminism and gender in advertising. Ideology and Communication: Symbolic Reflections of Intellectual Designs. Frankfurt a.M: Peter Lang.
Davis, J. (2017). Pioneering African-American Women in the Advertising Business. London: Routledge.
Cortese, A.J. (2015). Provocateur: Images of Women and Minorities in Advertising, 4th ed. Lanham: Rowman and Littlefield.
Adkins Covert, T. J. (2011). Manipulating Images: World War II Mobilization of Women through Magazine Advertising. Lanham: Rowman and Littlefield.
Kramarae, C., & Russo, A., (2010). The Radical Women’s Press of the 1850s. London: Routledge.
Nixon, S. (2003). Advertising Cultures: Gender, Commerce, Creativity. London: SAGE.
JOURNAL PAPERS
2023
Topić, M. (2023). “I am not a typical woman. I don’t think I am a role model” – Blokishness, behavioural and leadership styles and role models. Journal of Communication Management, Vol. ahead-of-print No. ahead-of-print.
2022
Arumugam, T., Latha Lavanya, B., Karthik, V., Velusamy, K., Kommuri, U. K., & Panneerselvam, D. (2022). Portraying Women in Advertisements: An Analogy Between Past and Present. American Journal of Economics and Sociology, 81(1). https://doi.org/10.1111/ajes.12452
Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101. https://doi.org/10.1016/j.drugpo.2021.103547
Bermúdez-González, G., Sánchez-Teba, E. M., Benítez-Márquez, M. D., & Montiel-Chamizo, A. (2022). Generation z young people’s perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. Foods, 11(1). https://doi.org/10.3390/foods11010053
Bonifazio, P. (2022). Photoromance, she read: Fandom and the politics of Italian media. Journal of Italian Cinema & Media Studies, 10(1), 3-17.
Carbajal-Obando, N. C., Mezarina, M., & Gallardo-Echenique, E. (2022). Gender Role Stereotypes as an Ethical Resource in the Peruvian Advertising Discourse. Smart Innovation, Systems and Technologies, 279. https://doi.org/10.1007/978-981-16-9268-0_56
Copp, T., Muscat, D. M., Hersch, J., McCaffery, K. J., Doust, J., Dokras, A., Mol, B. W., & Jansen, J. (2022). The challenges with managing polycystic ovary syndrome: A qualitative study of women’s and clinicians’ experiences. Patient Education and Counseling, 105(3). https://doi.org/10.1016/j.pec.2021.05.038
Doley, J. R., Rodgers, R. F., Paxton, S. J., & McLean, S. A. (2022). Effectiveness of recruitment strategies for a social media literacy E-intervention for young adults with body dissatisfaction: cost, time, diversity, and completion. Eating Disorders, 30(5). https://doi.org/10.1080/10640266.2021.1938855
Conlin, R., & Bauer, S. (2022). Examining the impact of differing guilt advertising appeals among the Generation Z cohort. International Review on Public and Nonprofit Marketing, 19(2). https://doi.org/10.1007/s12208-021-00304-4
Davey, F. (2022). ‘My Blood Was All Turning to Water’: Testimonial Advertisements and the Creation of a Menstrual Network. Gender and History, early view. https://doi.org/10.1111/1468-0424.12608
de Kerviler, G., Ardelet, C., & Slavich, B. (2022). Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes. Journal of Business Research, 142. https://doi.org/10.1016/j.jbusres.2021.12.004
Eisend, M., & Rosner, A. (2022). Breaking Gender Binaries. Journal of Advertising, 51(5), 557-573.
Garaus, M., & Wolfsteiner, E. (2022). Media multitasking, advertising appeal, and gender effects. Review of Managerial Science, early view. https://doi.org/10.1007/s11846-022-00535-7
Garrido, B. S. (2022). “Because we are worth it”. Roles, values and gender bias of older women in television advertising. Estudios Sobre El Mensaje Periodistico, 28(1). https://doi.org/10.5209/esmp.76674
Hainneville, V., Guèvremont, A., & Robinot, É. (2022). Femvertising or femwashing? Women’s perceptions of authenticity. Journal of Consumer Behaviour, early view. https://doi.org/10.1002/cb.2020
Houston, E. (2022). Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content. Journal of Advertising, 51(2). https://doi.org/10.1080/00913367.2021.1895008
Ivanova, A. A. (2022). Image of a Woman in Social Advertising in Italy. Nauchnyi Dialog, 11(2). https://doi.org/10.24224/2227-1295-2022-11-2-198-220
Kenalemang, L. M. (2022). Visual ageism and the subtle sexualisation of older celebrities in L’Oréal’s advert campaigns: a Multimodal Critical Discourse Analysis. Ageing and Society, 42(9). https://doi.org/10.1017/S0144686X20002019
Kirk, H. R., & Gupta, S. (2022). The mediation of matchmaking: a comparative study of gender and generational preference in online dating websites and offline blind date markets in Chengdu. Journal of Chinese Sociology, 9(1). https://doi.org/10.1186/s40711-021-00159-6
Kordrostami, M., & Laczniak, R. N. (2022). Female power portrayals in advertising. International Journal of Advertising, 41(7). https://doi.org/10.1080/02650487.2021.1998878
Langellier, B. A., Stankov, I., Hammond, R. A., Bilal, U., Auchincloss, A. H., Barrientos-Gutierrez, T., Cardoso, L. D. O., & Diez Roux, A. v. (2022). Potential impacts of policies to reduce purchasing of ultra-processed foods in Mexico at different stages of the social transition: an agent-based modelling approach. Public Health Nutrition, 25(6). https://doi.org/10.1017/S1368980021004833
Marañón, F., Muñiz, C., & Barrientos, R. (2022). Gender stereotypes on 2018 electoral campaigns in Mexico. Analysis of female representation in political spots. Revista de Comunicacion, 20(2). https://doi.org/10.26441/RC20.2-2021-A11
Mensa, M., & Grow, J. M. (2022). “Now I can see”: creative women fight against machismo in Chilean advertising. Gender in Management, 37(3). https://doi.org/10.1108/GM-04-2021-0098
Mim, M. B., & Tabassum, M. (2022). A critical study on female roles in television commercials of Bangladesh. Informasi, 51(2). https://doi.org/10.21831/informasi.v51i2.42903
Naumovska, L. (2022). The Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality. Proceedings of The 2nd Global Conference on Women’s Studies. https://doi.org/10.33422/2nd.womensconf.2021.06.315
Pachilakis, M., Papadopoulos, P., Laoutaris, N., Markatos, E. P., & Kourtellis, N. (2022). YourAdvalue: Measuring Advertising Price Dynamics without Bankrupting User Privacy. Performance Evaluation Review, 50(1). https://doi.org/10.1145/3491044
Payini, V., Mallya, J., & Piramanayagam, S. (2022). Indian women consumers’ wine choice: a study based on conjoint analysis. International Journal of Wine Business Research, 34(4), 469-464. https://doi.org/10.1108/IJWBR-05-2021-0031
Piedra, J., Núñez-Domínguez, T., & Troyano-Rodríguez, Y. (2022). Be more human. Is Reebok breaking women’s boundaries in sports? Sport in Society, 25(1), 42-55. https://doi.org/10.1080/17430437.2020.1772233
Reed, E., & Kant, T. (2022). One donor egg and ‘a dollop of love’: ART and de-queering genealogies in Facebook advertising. Feminist Theory. https://doi.org/10.1177/14647001211059522
Sanz Garrido, B. (2022). “Porque nosotras lo valemos”. Roles, valores y sesgos de género sobre las mujeres mayores en la publicidad televisiva. Estudios sobre el Mesahe Periodistico, 28(1), 203-216.
Singh, N., Binaya Bhusan, J., & Chandra, R. (2022). Brand experience dimensions influencing age-wise lingerie purchase motivation: A study of Indian women consumers. Fashion, Style & Popular Culture, 9(1), 131-147.
Starr, R. L., Go, C., & Pak, V. (2022). “Keep calm, stay safe, and drink bubble tea”: Commodifying the crisis of Covid-19 in Singapore advertising. Language in Society, 51(2). https://doi.org/10.1017/S0047404521000567
Syvertsen, A., Erevik, E. K., Hanss, D., Mentzoni, R. A., & Pallesen, S. (2022). Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling. Journal of Gambling Studies, 38(2). https://doi.org/10.1007/s10899-021-10038-x
Thomas, J. A., Trigg, J., Morris, J., Miller, E., & Ward, P. R. (2022). Exploring the potential of citizen science for public health through an alcohol advertising case study. Health Promotion International, 37(2). https://doi.org/10.1093/heapro/daab139
Topić, M. (2021). An Analysis of the Smoking Debate ahead of Bernays’ ‘Torches of Freedom’ Campaign through the lens of the New York Times Coverage (1870-1929). Journal of Historical Research in Marketing, 13(3-4), 214-230. https://www.emerald.com/insight/content/doi/10.1108/JHRM-05-2021-0019/full/html
Topić, M. (2021). ‘It’s something that you should go to HR about’ – Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England. Employee Relations. EarlyCite: https://www.emerald.com/insight/content/doi/10.1108/ER-03-2020-0126/full/html
Topić, M. (2021). Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry. Gender in Management: An International Journal, 36(2), 205-220. https://www.emerald.com/insight/content/doi/10.1108/GM-12-2019-0263/full/html
Vadakkepatt, G., Bryant, A., Hill, R. P., & Nunziato, J. (2022). Can advertising benefit women’s development? Preliminary insights from a multi-method investigation. Journal of the Academy of Marketing Science, 50(3). https://doi.org/10.1007/s11747-021-00823-w
Varghese, N., & Kumar, N. (2022). Feminism in advertising: Irony or revolution? A critical review of femvertising. Feminist Media Studies, 22(2). https://doi.org/10.1080/14680777.2020.1825510
Wang, L., & Dong, M. (2022). Does “male beauty” really work: The impact of male endorsements on female consumers’ evaluation of female-gender-imaged product. Acta Psychologica Sinica, 54(2). https://doi.org/10.3724/SP.J.1041.2022.00192
Wei, X., Ko, I., & Pearce, A. (2022). Does perceived advertising value alleviate advertising avoidance in mobile social media? Exploring its moderated mediation effects. Sustainability, 14(1). https://doi.org/10.3390/su14010253
Zozaya-durazo, L., & Sádaba-chalezquer, C. (2022). Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms. Media and Communication, 10(1). https://doi.org/10.17645/mac.v10i1.464
2021
A.A. Sagung Diah Oka Yuniantari, I Wayan Budiarta, & I Gusti Ayu Agung Dian Susanthi. (2021). Representations of the Ideological Identity of Woman Characteristics in Commercial
Advertisements. RETORIKA: Jurnal Ilmu Bahasa, 7(2), 120. https://doi.org/10.22225/jr.7.2.3294.115
Abdel Hamid ElKhoreiby, I. (2021). The Social Comparison Theory in the Context of Cosmetic Plastic Surgery Advertising: Predictors and Consequences of their Impact on Women. https://doi.org/10.21608/jkom.2021.208611
Abuhashesh, M. Y., Alshurideh, M. T., Ahmed, A., Sumadi, M., & Masa’deh, R. (2021). The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender. Review of International Business and Strategy, 31(3). https://doi.org/10.1108/RIBS-04-2020-0045
Ahmed, K., Tariq, A., & Akram, A. (2021). Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements. Journal of Communication and Cultural Trends, 2(1). https://doi.org/10.32350/jcct/2020/21/1128
Ahuja, K. K., & Banerjee, D. (2021). A Psychosocial Exploration of Body Dissatisfaction: A Narrative Review With a Focus on India During COVID-19. Frontiers in Global Women’s Health, 2. https://doi.org/10.3389/fgwh.2021.669013
Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13). https://doi.org/10.1108/EJM-02-2019-0125
Alomía, X., & Arbaiza, F. (2021). The perception of lima women about the representation of “real woman” in the advertising discourse of beauty and feminine care products. In Tripodos, 20. https://doi.org/10.51698/TRIPODOS.2021.50P169-185
Aminiroshan, Z., Azimzadeh, S. M., Talebpour, M., & Ghoshuni, M. (2021). The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity. Annals of Applied Sport Science, 9(1). https://doi.org/10.29252/aassjournal.815
Arnold, E. (2021). Sexualised advertising and the production of space in the city. City, 25(5–6). https://doi.org/10.1080/13604813.2021.1973815
Babic, A.A., & Tanfer, E.T. (2021). ‘Here comes the (Turkish) bride’: American consumer culture and the Turkish bridal industry. Fashion, Style & Popular Culture, online first.
Baird, M. L. (2021). ‘Making Black More Beautiful’: Black Women and the Cosmetics Industry in the Post-Civil Rights Era. Gender and History, 33(2), 557-554. https://doi.org/10.1111/1468-0424.12522
Baldo-Cubelo, J. T. Y. (2021). Filipino Women Ad-Makers’ Standpoint on their Professional Environment’s Regard of Women and Women in Beauty Product Ads. Plaridel, 18(1). https://doi.org/10.52518/2021.18.1-03bldcbl
Beard, F., & Petrotta, B. (2021). Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity. Journal of Historical Research in Marketing, 13(1), 1-17. https://doi.org/10.1108/JHRM-11-2019-0043
Beguinot, E., Huber, L., & Romeo-Stuppy, K. (2021). Women, tobacco and human rights in France. In Tobacco Induced Diseases, 19, 90. https://doi.org/10.18332/tid/143747
Beloedova, A. v., Novinkina, E. A., & Richter, M. S. (2021). Female image in glossy magazines for men in Russia and Abroad: education and class. Revista on Line de Política e Gestão Educaciona, 25(7). https://doi.org/10.22633/rpge.v25iesp.6.16153
Berg, C. J., Romm, K. F., Bar-Zeev, Y., Abroms, L. C., Klinkhammer, K., Wysota, C. N., Khayat, A., Broniatowski, D. A., & Levine, H. (2021). IQOS marketing strategies in the USA before and after US FDA modified risk tobacco product authorisation. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2021-056819
Bilal, A., Ahmad, W., Jan, M. F., Huseynov, R., & Nagy, H. (2021). How Women’s Transformational Leadership Induces Employees’ Innovative Behaviour Through Trust and Connectivity: A Sequential Mediation Model. Global Business Review, early view. https://doi.org/10.1177/0972150920982760
Binay Kurultay, A. (2021). Exploring women manager’s gender role experiences in advertising agencies. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 36, 350. https://doi.org/10.31123/akil.989050
Blake, B. (2021). Advertising the English Glee to Women, 1750-1800. In The Oxford Handbook of Music and Advertising, 34050. https://doi.org/10.1093/oxfordhb/9780190691240.013.39
Bourcier-Béquaert, B., Chevalier, C., & Moal, G. M. (2021). The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity. Journal of Consumer Marketing, 38(4), 410-419. https://doi.org/10.1108/JCM-07-2019-3324
Bouvier, G., & Chen, A. (2021). The gendering of healthy diets: A multimodal discourse study of food packages marketed at men and women. Gender and Language, 15(3). https://doi.org/10.1558/genl.18825
Branchik, B. J., Ghosh Chowdhury, T., & Sacco, J. S. (2021). Different women, different viewpoints: age, traits and women’s reaction to advertisements. Journal of Consumer Marketing, 38(6), 614-625. https://doi.org/10.1108/JCM-04-2020-3789
Brazs, B. (2021). Menstrual insecurity, a societal and health issue. In Sages-Femmes, 20(6). https://doi.org/10.1016/j.sagf.2021.09.011
Buitrago, Á., & Martín García, A. (2021). Percepción de las profesionales de la publicidad sobre la igualdad laboral en su sector=Women working in advertising and their perceptions about the equality in this sector. Cuestiones de Género: De La Igualdad y La Diferencia, 16. https://doi.org/10.18002/cg.v0i16.6973
Capecchi, S. (2021). Femvertising campaigns and online audiences reactions. The contradictions of pop feminism. Rassegna Italiana di Sociologia, 62(1), 131-163. https://doi.org/10.1423/100624
Castillo-Abdul, B., Romero-Rodríguez, L. M., & Balseca, J. (2021). Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador. SAGE Open, 11(4). https://doi.org/10.1177/21582440211056609
Cavcic, A. (2021). Modernism and Modernity in British Women’s Magazines. European Journal of Communication, 36(1). https://doi.org/10.1177/0267323120987120
Choudhary, H. (2021). Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour. Asian Journal of Management, 12(2), 144-146. https://doi.org/10.52711/2321-5763.2021.00021
Christina, C., Vallerie, N. R., & Marta, R. F. (2021). MITOS KECANTIKAN PEREMPUAN EKSTRA MELALUI IKLAN NIVEA “EXTRA CARE FOR EXTRA WOMEN.” Jurnal Kajian Media, 5(1). https://doi.org/10.25139/jkm.v5i1.3004
Cummins, R. G., Gong, Z. H., & Reichert, T. (2021). The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study. International Journal of Advertising, 40(5), 708-732. https://doi.org/10.1080/02650487.2020.1772656
Das, M., & Sharma, S. (2021). Should I be portrayed like this? An exploration of Indian women in television advertising. Feminist Media Studies, early cite. https://doi.org/10.1080/14680777.2021.1996424
de Lenne, O., Vandenbosch, L., Smits, T., & Eggermont, S. (2021). Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness. Body Image, 37, 255-268. https://doi.org/10.1016/j.bodyim.2021.03.003
Drake, C., & Radford, S. K. (2021). Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising. Journal of Consumer Culture, 21(4). https://doi.org/10.1177/1469540519876009
Elizundia Ramírez, A., & Álvarez Yaulema, M. (2021). Advertising and construction of a social imaginary: Representation of the female gender on Ecuadorian television. Revista de Ciencias Sociales, 27(1). https://produccioncientificaluz.org/index.php/rcs/article/view/35310
Fajula, A., Barbeito, M., Barrio, E., Enrique, A. M., & Perona, J. J. (2021). Feminist stereotypes and women’s roles in Spanish radio ads. Media and Communication, 9(2). https://doi.org/10.17645/mac.v9i2.3762
Fardi, M. (2021). Investigate the Role of Advertising Appealing in Brand Attitude and Customer Behavior. Humanidades & Inovacao, 8(31). https://revista.unitins.br/index.php/humanidadeseinovacao/article/view/5300
Farihah Bt Isamudin, N., & Tahir Jan, M. (2021). The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(12). https://www.econbiz.de/Record/the-impact-of-advertising-appeals-on-purchase-intention-for-women-s-fashion-products-in-malaysia-nur-farihah-isamudin/10012666746
Farooq, Y., & Wicaksono, H. (2021). Advancing on the analysis of causes and consequences of green skepticism. Journal of Cleaner Production, 320. https://doi.org/10.1016/j.jclepro.2021.128927
Farzaneh, S., Ezabadi, R. R., Marandi, P. K., & Ranawat, V. (2021). Identifying barriers to women’s participation in sports activities in both urban and rural communities. International Journal of Human Movement and Sports Sciences, 9(3), 536-542. https://doi.org/10.13189/saj.2021.090320
Feitosa, W., Lourenço, C. E., Rezende, L. H., Sunago, N. S., & E Silva, S. C. (2021). A quasi-experimental approach to analyzing sexual appeal and gender in advertising – evidence from brazil. Market-Trziste, 33. https://doi.org/10.22598/mt/2021.33.spec-issue.67
G. Dalangin, J. J., Mc Arthur, J. M. B., Salvador, J. B. M., & Bismonte, A. B. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(3). https://doi.org/10.25139/jsk.v5i3.3708
Gangadharbatla, H., & Khedekar, D. (2021). The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads. Journal of Current Issues and Research in Advertising, 42(1), 49-61. https://doi.org/10.1080/10641734.2020.1781713
Gelsinger, A. S. (2021). A Critical Analysis of the Body Positive Movement on Instagram: How Does it Really Impact Body Image? Spectra Undergraduate Research Journal, 1(1). https://doi.org/10.9741/2766-7227.1003
Gil-Quintana, J., Santoveña-Casal, S., & Riaño, E. R. (2021). Realfooders influencers on instagram: From followers to consumers. International Journal of Environmental Research and Public Health, 18(4), 1624. https://doi.org/10.3390/ijerph18041624
Gilroy, C., & Kashyap, R. (2021). Digital Traces of Sexualities: Understanding the Salience of Sexual Identity through Disclosure on Social Media. Socius, 7. https://doi.org/10.1177/23780231211029499
Gramazio, S., Cadinu, M., Guizzo, F., & Carnaghi, A. (2021). Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions. Sex Roles, 84(11–12), 701-719. https://doi.org/10.1007/s11199-020-01190-6
Grenfell, P., Tilouche, N., Shawe, J., & French, R. S. (2021). Fertility and digital technology: narratives of using smartphone app ‘Natural Cycles’ while trying to conceive. Sociology of Health and Illness, 43(1), 116-132. https://doi.org/10.1111/1467-9566.13199
Grow, J. M., & Deng, T. (2021). Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018. Journal of Current Issues and Research in Advertising, 42(1), 34-48. https://doi.org/10.1080/10641734.2020.1753599
Gul, R., Zakir, S., Ali, I., Karim, H., & Hussain, R. (2021). The impact of education on business opportunities for women entrepreneurs in public & private television advertisements in Pakistan. Industrial Engineering and Management Systems, 20(2), 140-147.
Gutierrez, M., Pando-Canteli, M. J., & Rodríguez, M. P. (2021). New Feminist Studies in Audiovisual Industries: Feminism, Gender, Ageism, and New Masculinities in Audiovisual Content. International Journal of Communication, 15, 407-415. https://ijoc.org/index.php/ijoc/article/view/14905/3331
Habel, U., Regenbogen, C., Kammann, C., Stickel, S., & Chechko, N. (2021). Male brain processing of the body odor of ovulating women compared to that of pregnant women. NeuroImage, 229, 117733. https://doi.org/10.1016/j.neuroimage.2021.117733
Hendlin, Y. H., Small, S., & Ling, P. M. (2021). ‘No-Barriers’ tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ+ community in the USA. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2020-056178
Hendrickse, J., Clayton, R. B., Ray, E. C., Ridgway, J. L., & Secharan, R. (2021). Experimental Effects of Viewing Thin and Plus-Size Models in Objectifying and Empowering Contexts on Instagram. Health Communication, 36(11), 1417-1425. https://doi.org/10.1080/10410236.2020.1761077
Herget, A. K., & Bötzl, F. (2021). Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.645533
Howcutt, S. J., Barbosa-Bouças, S., Brett, J., Barnett, A. L., & Smith, L. A. (2021). Lifestage differences in young UK women’s reasons for research participation. Health Promotion International, 36(1), 132-142. https://doi.org/10.1093/heapro/daaa041
Januário, S. B. (2021). Commodity feminism: A mapping of the debate between feminisms and consumption. Cadernos Pagu, 61. https://doi.org/10.1590/18094449202100610012
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2019
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2018
Acim, R. (2018). The Moroccan digital media’s representation of the Moroccan woman: A multimodal analysis to Hespress discourse. Journal of Applied Journalism & Media Studies, 7(2), 329-350.
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de Carvalho, F. C., Kniess, A. B., & Fontes, G. S. (2018). Female representation on electoral advertising in Brazil: The women candidates of Paran federal representative on tv. Estudos Em Comunicacao, 26. https://doi.org/10.20287/ec.n26.v1.a13
Duduciuc, A., Bîrã, M., & Zyrtec, L. (2018). Advertising challenges in the ageing society: The preferences of the regular gym-goers towards age portrayals in advertising. Romanian Journal of Communication and Public Relations, 20(1), 59-73. https://doi.org/10.21018/rjcpr.2018.1.253
Edström, M. (2018). Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. Feminist Media Studies, 18(1), 77-93. https://doi.org/10.1080/14680777.2018.1409989
Farías Muñoz, L., & Cuello Riveros, V. (2018). Perception and self-perception of gender stereotypes in university students at Valparaíso region through advertising. Revista de Comunicacion, 17(1). https://doi.org/10.26441/RC17.1-2018-A8
Farnan, S.A. (2018). California Way of Life: Promotion of California sportswear, 1930–47. Fashion, Style & Popular Culture, 5(1), 81-95.
Friedmann, E., & Lowengart, O. (2018). The context of choice as boundary condition for gender differences in brand choice considerations. European Journal of Marketing, 52(5–6), 1280-1304. https://doi.org/10.1108/EJM-08-2017-0524
Gao, J. (2018). Refining modern beauties: The evolving depiction of Chinese women in cigarette cards, 1900–37. East Asian Journal of Popular Culture, 4(2), 237-254.
Grow, J. M., & Yang, S. (2018). Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens. Journal of Advertising Education, 22(1). https://doi.org/10.1177/1098048218768595
Hacket, L.J., & Rall, D.N. (2018). The size of the problem with the problem of sizing: How clothing measurement systems have misrepresented women’s bodies, from the 1920s to today. Clothing Cultures, 5(2), 263-283.
Halbert, J. (2018). The revitalization of a craft economy: The case of Scottish knitting. Critical Studies in Fashion & Beauty, 9(2), 179-195.
Hess, B., & Phillips, B. J. (2018). Exploring Advertising Equity in Fashion Advertising. Journal of Current Issues and Research in Advertising, 39(2), 192-205. https://doi.org/10.1080/10641734.2018.1428251
Keist, C. N. (2018). How stout women were left out of high fashion: An early twentieth-century perspective.Fashion, Style & Popular Culture, 5(1), 25-40.
Lancellotti, M. P., & Thomas, S. (2018). Men hate it, women love it: Guilty pleasure advertising messages. Journal of Business Research, 85, 271-280. https://doi.org/10.1016/j.jbusres.2018.01.021
Li, E. P. H., Li, F., Lam, M., Liu, W.-S., & Zhao, X. (2018). Global fashion brands and the construction of ‘Modern Girl’ archetypes in the emerging Chinese market. Fashion, Style & Popular Culture, 5(2), 201-220.
Lillard, D. R., Molloy, E., & Zan, H. (2018). Television and magazine alcohol advertising: Exposure and trends by sex and age. Journal of Studies on Alcohol and Drugs, 79(6), 881-892. https://doi.org/10.15288/jsad.2018.79.881
Mabry-Flynn, A., & Champlin, S. (2018). Leave a Comment: Consumer Responses to Advertising Featuring “Real” Women. Mediating Misogyny, 229-245. https://doi.org/10.1007/978-3-319-72917-6_12
Masmoudi, I. (2018). Gender violence and the spirit of the feminine: Two accounts of the Yazidi tragedy. International Journal of Contemporary Iraqi Studies, 12(1), 7-21.
Matheson, R.J. (2018). Sara Pennoyer: Twentieth-century retail and advertising executive and her creation, Polly Tucker, Merchant. Fashion, Style & Popular Culture,5(1), 59-79.
Morgan, N., & Pritchard, A. (2018). Gender, Advertising and Ethics: Marketing Cuba. Tourism Planning and Development, 15(3), 329-346. https://doi.org/10.1080/21568316.2017.1403372
Mower, J. M., & Pederson, E.L. (2018). Manufacturer, retailer and consumer misbehaviour in the United States during the Second World War. Fashion, Style & Popular, 5(1), 41-57.
Nechifor, A., & Dimulescu, C. (2018). The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach. Acta Universitatis Sapientiae, Philologica, 10(3), 33-50. https://doi.org/10.2478/ausp-2018-0026
Ormrod, J. (2018). 1960s surfsploitation films: Sex, the bikini and the active female body. Film, Fashion & Consumption, 7(2), 147-163.
Parsons, J. (2018). The shirtwaist: Changing the commerce of fashion. Fashion, Style & Popular Culture, 5(1), 7-23.
Reddy-Best, K.L., & Park, H. (2018). Men in fashion illustration textbooks: A critical analysis of race and the body. Critical Studies in Men’s Fashion, 5(1), 103-123.
Roberts, J. (2018). The effect of content and model type in sidebar advertising on middle-aged women’s online purchases of anti-aging products. Journal of Textile Engineering & Fashion Technology, 4(1). https://doi.org/10.15406/jteft.2018.04.00116
Sarpal, R., Saleh, R., Teck, T. S., Chia, K. M., & Yee, L. M. (2018). Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context. International Journal of Marketing Studies, 10(2). https://doi.org/10.5539/ijms.v10n2p28
Sassen, C. (2018). The »For Men Only«-Joke for Women: How Seriality Addresses the Topic of Gender in an IWC-Advertising Campaign. Lili – Zeitschrift Fur Literaturwissenschaft Und Linguistik, 48(3), 587-602. https://doi.org/10.1007/s41244-018-0105-7
Shade, L. R. (2018). Hop to it in the gig economy: The sharing economy and neo-liberal feminism. International Journal of Media & Cultural Politics, 14(1), 35-54.
Schirmer, N. A., Schwaiger, M., Taylor, C. R., & Costello, J. P. (2018). Consumer response to disclosures in digitally retouched advertisements. Journal of Public Policy and Marketing, 37(1). https://doi.org/10.1509/jppm.16.188
Soler, N. P. (2018). Of cats and men: Representations of gender in cat food advertising. Society and Animals, 26(5). https://doi.org/10.1163/15685306-12341483
Spadaro, G., d’Elia, S. R. G., & Mosso, C. O. (2018). Menstrual Knowledge and Taboo TV Commercials: Effects on Self-Objectification among Italian and Swedish Women. Sex Roles, 78(9–10), 685-696. https://doi.org/10.1007/s11199-017-0825-0
Stanković, J., Živković, R., Marić, T., & Gajić, J. (2018a). Effects of women representation in advertising on customers’ attitudes. Marketing, 49(3), 192-205. https://doi.org/10.5937/markt1803192s
Taylor, C. R., Cho, Y. N., Anthony, C. M., & Smith, D. B. (2018). Photoshopping of models in advertising: A review of the literature and future research agenda. Journal of Global Fashion Marketing, 9(4), 379-398. https://doi.org/10.1080/20932685.2018.1511380
Theodorakis, I. G., & Painesis, G. (2018). The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising. Journal of Advertising, 47(2), 161-181. https://doi.org/10.1080/00913367.2018.1452654
Tredway, K., & Liberti, R. (2018). ‘All frocked up in purple’: Rosie Casals, Virginia Slims, and the politics of fashion at Wimbledon, 1972. Fashion, Style & Popular Culture, 5(2), 235-247.
Vega Saldaña, S., Barredo, D., Lasso de Vega, C., & Merchán Clavellino, A. (2018). Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation. Review of European Studies, 10(3). https://doi.org/10.5539/res.v10n3p1
Wills, J. (2018). Dorothy Dignam’s advocacy for women’s careers in advertising: 1920-1950. Journal of Historical Research in Marketing, 10(1), 21-36. https://doi.org/10.1108/JHRM-01-2016-0001
Yasmin, M., Naseem, F., & Raza, M. H. (2018). Creative marginalization of gender: A discourse analysis of advertisements in Pakistani newspapers. Creativity Studies, 11(1). https://doi.org/10.3846/cs.2018.5509
Yazdanparast, A., Naderi, I., Spears, N., & Fabrize, R. O. (2018). Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements. Journal of Macromarketing, 38(2). https://doi.org/10.1177/0276146718762475
2017
Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. Psychology and Marketing, 34(8), 795-806. https://doi.org/10.1002/mar.21023
Akhte, S., Rafi, M., & Iqbal, K. (2017). Sustaining and maintaining gender roles through advertisement in India: Content analysis of tv advertisements. Asian Journal of Research in Social Sciences and Humanities, 7(9), 2249-7315. https://doi.org/10.5958/2249-7315.2017.00438.5
al Fajri, M. S. (2017). THE FUNCTIONS OF CONVERSATIONAL IMPLICATURES IN PRINT ADVERTISING. Jurnal Pendidikan Bahasa Dan Sastra, 17(1). https://doi.org/10.17509/bs_jpbsp.v17i1.6953
Almansa-Martínez, A., & de Travesedo-Rojas, R. G. (2017). Stereotypes about women in Spanish high-end women’s magazines during the economic crisis. Revista Latina de Comunicación Social, 72, 608-628. https://www.revistalatinacs.org/072paper/1182/RLCS-paper1182en.pdf
Ashikali, E. M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women’s body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1). https://doi.org/10.1024/1421-0185/a000187
Ashikali, E.-M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on women’s body image and attitudes towards cosmetic surgery. Psychology of Popular Media Culture, 6(3). https://doi.org/10.1037/ppm0000099
Barak-Brandes, S. (2017). “And she does it all in heels”: mothers in contemporary Israeli TV commercials. Feminist Media Studies, 17(2), 215-230. https://doi.org/10.1080/14680777.2016.1178160
Barbey, C. (2017). Evidence of Biased Advertising in the Case of Social Egg Freezing. New Bioethics, 23(3), 195-209. https://doi.org/10.1080/20502877.2017.1396033
Behm-Morawitz, E. (2017). Examining the intersection of race and gender in video game advertising. Journal of Marketing Communications, 23(3), 220-239. https://doi.org/10.1080/13527266.2014.914562
Bharadwaj, A., & Mehta, R. (2017). Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements. Decision, 44(3), 179-191. https://doi.org/10.1007/s40622-017-0161-9
Birknerová, Z., Frankovský, M., Zbihlejová, L., & Parova, V. (2017). Gender differences in perception of advertising in the context of expectations of advertising. Journal of Applied Economic Sciences, 12(6). https://www.researchgate.net/publication/332487371_Perception_of_Advertising_and_Expectations_of_Advertising_in_terms_of_Gender_Differences
Black, I. R., & Morton, P. (2017). Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible? Journal of Marketing Communications, 23(4), 331-350. https://doi.org/10.1080/13527266.2015.1015108
Borau, S., & Bonnefon, J. F. (2017). The advertising performance of non-ideal female models as a function of viewers’ body mass index: A moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36(3), 457-476. https://doi.org/10.1080/02650487.2015.1135773
Cornelis, E., & Peter, P. C. (2017). The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images. Journal of Business Research, 77. https://doi.org/10.1016/j.jbusres.2017.03.018
del Rosso, T. (2017). There’s a cream for that: A textual analysis of beauty and body-related advertisements aimed at middle-aged women. Journal of Women and Aging, 29(2), 185-197 https://doi.org/10.1080/08952841.2015.1125698
Doherty, E. (2017). Buying into the Ideal Performance of Womanhood: Gendered Marketing in the Recontextualization of “She’s Always a Woman” for John Lewis’ Advertising Campaign. Nota Bene: Canadian Undergraduate Journal of Musicology, 10(1). https://doi.org/10.5206/notabene.v10i1.6611
Gieseler, C. M. (2017). ‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising. Sport in Society, 20(11), 1765-1779. https://doi.org/10.1080/17430437.2017.1346613
Girard, G. (2017). ‘It’s like she is a hologram stuck behind my eyes’: Cybernetics and gendered spectrality in William Gibson’s Burning Chrome. Short Fiction in Theory & Practice,7(2), 115-126.
Harrison, R. L., Thomas, K. D., & Cross, S. N. N. (2017). Restricted Visions of Multiracial Identity in Advertising. Journal of Advertising, 46(4), 503-520. https://doi.org/10.1080/00913367.2017.1360227
Ho, M. H. S. (2017). Consuming Women in Blackface: Racialized Affect and Transnational Femininity in Japanese Advertising. Japanese Studies, 37(1), 49-69. https://doi.org/10.1080/10371397.2017.1297677
Kaur, H., & Hundal, B. S. (2017). Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers. Journal of Asia Business Studies, 11(4), 413-433. https://doi.org/10.1108/JABS-08-2015-0147
Kumar, S. (2017). Representation of Women in Advertisements. International Journal of Advanced Scientific Technologies in Engineering and Management Sciences, 3(1), 25-28. https://doi.org/10.22413/ijastems/2017/v3/i1/41314
Liljequist, A.G. (2017). ‘Soft, glossy tresses’: White women’s hair and the late- and post-World War II American domestic ideal. Critical Studies in Fashion & Beauty, 8(2), 185-218.
Lynn, M. (2017). The world of Mrs Exeter: The older woman of fashion in mid-twentieth-century America. Clothing Cultures, 4(3), 253-263.
Majeed, S., Lu, C., & Usman, M. (2017). Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior. Frontiers of Business Research in China, 11(1). https://doi.org/10.1186/s11782-017-0016-4
Morris, P. K. (2017). Looking through Outdoor Advertising Images for Beauty in Argentina, Chile, Hungary, and Romania. Journal of Promotion Management, 23(6), 791-812. https://doi.org/10.1080/10496491.2017.1323257
Murtiningsih, B. S. E., Advenita, M., & Ikom, S. (2017). Representation of Patriarchal Culture in New Media: A case study of News and Advertisement on Tribunnews.com. Mediterranean Journal of Social Sciences, 8(3), 143. https://doi.org/10.5901/mjss.2017.v8n3p143
Nichole Sanders. (2017). Gender and Consumption in Porfirian Mexico: Images of Women in Advertising, 1897–1910. Frontiers: A Journal of Women Studies, 38(1), 1-30. https://doi.org/10.5250/fronjwomestud.38.1.0001
Ribeiro Cardoso, P., Lucas Freitas, E. S., & Pereira Lopes, C. (2017). Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário. Palabra Clave – Revista de Comunicación, 20(2), 444-472. https://doi.org/10.5294/pacla.2017.20.2.7
Rodríguez Pérez, M. P., & Gutiérrez Almanzor, M. (2017). “Femvertising”: Female empowering strategies in recent Spanish commercials. Investigaciones Feministas, 8(2). https://doi.org/10.5209/infe.54867
Snell, K., & Tsai, W.-H. S. (2017). Beauty for Asian American Women in Advertising: Negotiating Exoticization and Americanization to Construct a Bicultural Identity. Advertising & Society Quarterly, 18(3). https://doi.org/10.1353/asr.2017.0022
Sun, Z. (2017). Exploiting femininity in a patriarchal postfeminist way: A visual content analysis of Macau’s tourism ads. International Journal of Communication, 11, 2624-2646. https://ijoc.org/index.php/ijoc/article/view/6614/2069
Törrönen, J., & Rolando, S. (2017). Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s. Journal of Consumer Culture, 17(3). https://doi.org/10.1177/1469540516631151
Townsend, K., Sissons, J., & Sadkowska, A. (2017). Emotional Fit: Developing a new fashion methodology with older women. Clothing Cultures, 4(3), 235-251.
Tseelon, E. (2017). Reading traditional crafts and national costumes through the concept of threshold: The Oriental carpet as a case study. Critical Studies in Fashion & Beauty, 8(2), 239-274.
Vezich, I. S., Gunter, B. C., & Lieberman, M. D. (2017). Women’s responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women. Journal of Consumer Behaviour, 16(4). https://doi.org/10.1002/cb.1635
Vidales, P. R., & Muñiz, C. (2017). Estereotipación de la mujer en la publicidad política. Análisis de los estereotipos de género presentes en los spots electorales de la campaña 2015 en Nuevo León. Comunicacion y Sociedad (Mexico), 29, 69-91. https://comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/6289
Williams, C. (2017). Australian Women in Advertising in the Nineteenth Century by Jackie Dickenson. Advertising & Society Review, 17(3–4). https://doi.org/10.1353/asr.2017.0003
Yang, C. M., & Hsu, T. F. (2017). Effects of skepticism about corporate social responsibility advertising on consumer attitude. Social Behavior and Personality, 45(3), 453-467. https://doi.org/10.2224/sbp.5788
Yoon, H. J., la Ferle, C., & Edwards, S. M. (2017). Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior. Journal of Current Issues and Research in Advertising, 38(1), 1-16. https://doi.org/10.1080/10641734.2016.1233151
2016
Abidin, C. (2016). Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1). https://doi.org/10.1177/1329878X16665177
Abitbol, A., & Sternadori, M. (2016). You Act Like a Girl: An Examination of Consumer Perceptions of Femvertising. Quarterly Review of Business Disciplines, 3(2), 117-138. https://scholars.ttu.edu/en/publications/article-you-act-like-a-girl-an-examination-of-consumer-perception
Achakpa Ikyo, P. N., & Anweh, G. (2016). Sex stereotyping in advertising and effects on the self-esteem of Nigerian women. Journal of Media and Communication Studies, 8(1), 1-7. https://doi.org/10.5897/jmcs2015.0470
ALKAN, N. (2016). New Trends in The Representation of Women in Contemporary Media Culture: A Critical Analysis of Three Women Empowering Advertising Campaigns. Galatasaray Üniversitesi İleti-ş-Im Dergisi, 0(24), 119-143. https://doi.org/10.16878/gsuilet.258974
Aoyagi, H., & Yueng, S.M. (2016). When erotic meets cute: Erokawa and the public expression of female sexuality in contemporary Japan. East Asian Journal of Popular Culture, 2(2), 97-110.
Arend, P. (2016). Consumption as common sense: Heteronormative hegemony and white wedding desire. Journal of Consumer Culture, 16(1). https://doi.org/10.1177/1469540514521076
Beale, K., Malson, H., & Tischner, I. (2016). Deconstructing “real” women: Young women’s readings of advertising images of “plus-size” models in the UK. Feminism and Psychology, 26(3). https://doi.org/10.1177/0959353516639616
Brace-Govan, J. (2016). Controversial Advertising: Reflections from Professionals. Advances in Consumer Research, 44, 721-721. https://www.acrwebsite.org/volumes/1021693/volumes/v44/NA-44
Bušljeta Banks, I., Dens, N., & de Pelsmacker, P. (2016). The influence of gender on the effectiveness of probability markers in advertising. International Journal of Advertising, 35(4), 682-705. https://doi.org/10.1080/02650487.2015.1075300
Choi, H., Yoo, K., Reichert, T., & LaTour, M. S. (2016). Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising, 35(5), 823-845. https://doi.org/10.1080/02650487.2016.1151851
Cuneen, J., & Claussen, C. L. (2016). Gender Portrayals in Sports-Product Point-Of-Purchase Advertising. Women in Sport and Physical Activity Journal, 8(2), 73-102. https://doi.org/10.1123/wspaj.8.2.73
Das, M., & Sharma, S. (2016a). Fetishizing women: Advertising in Indian television and its effects on target audiences. Journal of International Women’s Studies, 18(1), 114-132. https://vc.bridgew.edu/cgi/viewcontent.cgi?article=1915&context=jiws
Direct-to-consumer advertising for pharmaceuticals in Jordan from a gender perspective. (2016). Eastern Mediterranean Health Journal, 22(6). https://doi.org/10.26719/2016.22.6.383
Fujak, H., & Frawley, S. (2016). The relationship between television viewership and advertising content in Australian football broadcasts. Communication and Sport, 4(1). https://doi.org/10.1177/2167479514522792
Gora, R. (2016). REPRSENTASI PEREMPUAN DALAM IKLAN TELEVISI (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Date”). Jurnal Semiotika, 10(Juni).
Grau, S. L., & Zotos, Y. (2016b). Gender stereotypes in advertising: A review of current research: The effectiveness of minimal, figurative advertising View project. International Journal of Advertising, 35(5), 761-770.
Groven, K. S., & Braithwaite, J. (2016). Happily-ever-after: Personal narratives in weight-loss surgery advertising. Health Care for Women International, 37(11), 1221-1238. https://doi.org/10.1080/07399332.2015.1094073
Gurrieri, L., Brace-Govan, J., & Cherrier, H. (2016). Controversial advertising: transgressing the taboo of gender-based violence. European Journal of Marketing, 50(7–8), 1448-1469. https://doi.org/10.1108/EJM-09-2014-0597
Gwynne, J. (2016). Reading the ‘queen of porn’: Jenna Jameson, feminist ethics and entrepreneurial selfhood. European Journal of American Culture, 35(2), 97-109.
Harmon, J., & Rudd, N. A. (2016). Breaking the illusion: The effects of adding warning labels identifying digital enhancement on fashion magazine advertisements. Fashion, Style & Popular Culture, 3(3), 357-374.
Huhmann, B. A., & Limbu, Y. B. (2016). Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general. International Journal of Advertising, 35(5), 846-863. https://doi.org/10.1080/02650487.2016.1157912
Idris, I., & Sudbury-Riley, L. (2016). The Representation of Older Adults in Malaysian Advertising. The International Journal of Aging and Society, 6(3), 1-16. https://doi.org/10.18848/2160-1909/cgp/v06i03/1-16
Johnson, V. E. (2016). “Together, We Make Football”: The NFL’s “feminine” discourses. Popular Communication, 14(1), 12-20. https://doi.org/10.1080/15405702.2015.1084622
Jung, A. R., & Hovland, R. (2016). Targeting gender: A content analysis of alcohol advertising in magazines. Health Marketing Quarterly, 33(3), 221-238. https://doi.org/10.1080/07359683.2016.1199210
KA, W. (2016). Commodification of Women in Advertising: The Social Cost. Journal of Entrepreneurship & Organization Management, 5(1), 1-3. https://doi.org/10.4172/2169-026x.1000167
Kim, J., & Kim, S. (Ange). (2016). The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words. Australasian Marketing Journal, 24(3). https://doi.org/10.1016/j.ausmj.2016.05.003
Kyrousi, A. G., Panigyrakis, G. G., & Panopoulos, A. P. (2016). Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective. International Journal of Advertising, 35(5), 771-798. https://doi.org/10.1080/02650487.2016.1138576
Leal, T., Freire Filho, J., & Rocha, E. (2016). Torches of Freedom: Women, cigarettes and consumption. Comunicação, Mídia e Consumo, 13(38). https://go.gale.com/ps/i.do?p=AONE&u=googlescholar&id=GALE|A488192991&v=2.1&it=r&sid=AONE&asid=7bb2d406
Luck, E. (2016). Commodity Feminism and Its Body: The Appropriation and Capitalization of Body Positivity through Advertising. Liberated Arts: A Journal for Undergraduate Research, 2(1). https://ir.lib.uwo.ca/lajur/vol2/iss1/4/
Lynn, S., Walsdorf, K., Hardin, M., & Hardin, B. (2016). Selling Girls Short: Advertising and Gender Images in Sports Illustrated for Kids. Women in Sport and Physical Activity Journal, 11(2), 77-100. https://doi.org/10.1123/wspaj.11.2.77
Ma, J. J., & Gal, D. (2016). When sex and romance conflict: The effect of sexual imagery in advertising on preference for romantically linked products and services. Journal of Marketing Research, 53(4). https://doi.org/10.1509/jmr.14.0374
Madill, A. (2016). Men on the market: Feminist analysis of age-stratified male–male romance in Boys’ Love manga. Studies in Comics, 7(2), 265-287.
Malefyt, T. de W., & McCabe, M. (2016). Women’s bodies, menstruation and marketing “protection:” interpreting a paradox of gendered discourses in consumer practices and advertising campaigns. Consumption Markets and Culture, 19(6), 555-575. https://doi.org/10.1080/10253866.2015.1095741
Maree, T., & Jordaan, Y. (2016). Rainbow Nation, Rainbow Advertising? Racial Diversity of Female Portrayals in South African Television Commercials. Gender & Behaviour, 14(1). https://repository.up.ac.za/handle/2263/56232
Martín Casado, T. G. (2016). El sexismo en la creatividad publicitaria; limitar el estereotipo, por derecho. Opcion, 32(10), 188-208. https://www.redalyc.org/pdf/310/31048901010.pdf
Matthes, J., Prieler, M., & Adam, K. (2016). Gender-Role Portrayals in Television Advertising Across the Globe. Sex Roles, 75(7–8), 314-327. https://doi.org/10.1007/s11199-016-0617-y
Mayaningrum, H. Q. (2016). KOMODIFIKASI HIJAB DALAM IKLAN KOSMETIK SOPHIE PARIS VERSI “NATURAL & HALAL” DI TELEVISI. CHANNEL: Jurnal Komunikasi, 4(2). https://doi.org/10.12928/channel.v4i2.6227
Medvedev, K. (2016). Hungarian women toe the line: How Communist propaganda parallels corporate advertising. Clothing Cultures, 3(1), 41-54.
Nichols, B., Cobbs, J., & Raska, D. (2016). Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns. Sport Marketing Quarterly, 25(4), 212-226. https://www.researchgate.net/publication/306030618_Featuring_the_Hometown_Team_in_Cause-Related_Sports_Marketing_A_Cautionary_Tale_for_League-Wide_Advertising_Campaigns
Rabinovitch-Fox, E. (2016). Baby, you can drive my car: Advertising women’s freedom in 1920s America. American Journalism, 33(4), 372-400. https://doi.org/10.1080/08821127.2016.1241641
Roca, D., Tena, D., Lázaro, P., & González, A. (2016). Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising, 35(6), 1008-1032. https://doi.org/10.1080/02650487.2015.1128868
Tsichla, E., & Zotos, Y. (2016). Gender portrayals revisited: Searching for explicit and implicit stereotypes in Cypriot magazine advertisements. International Journal of Advertising, 35(6), 983-1007. https://doi.org/10.1080/02650487.2016.1189250
Valtorta, R. R., Sacino, A., Baldissarri, C., & Volpato, C. (2016). L’eterno femminino. Stereotipi di genere e sessualizzazione nella pubblicità televisiva. Psicologia Sociale, 11(2), 159-188. https://psycnet.apa.org/record/2017-35344-003
Verhellen, Y., Dens, N., & de Pelsmacker, P. (2016). A longitudinal content analysis of gender role portrayal in Belgian television advertising. Journal of Marketing Communications, 22(2), 170-188. https://doi.org/10.1080/13527266.2013.871321
Yom-Tov, E., Muennig, P., & El-Sayed, A. M. (2016). Web-based antismoking advertising to promote smoking cessation: A randomized controlled trial. Journal of Medical Internet Research, 18(11). https://doi.org/10.2196/jmir.6563
2015
Adams, J. (2015). Fame, fortune and agency: Housewives and the Dairy White Wings Bake-Off. Australasian Journal of Popular Culture, 4(2), 131-143.
Azhar, N., & Maqbool Shah, F. (2015). The Impact of Unethical Advertisements on Women Buying Behavior in Pakistan. International Journal of Scientific and Research Publications, 5(11), 423-431. https://www.ijsrp.org/research-paper-1115/ijsrp-p4765.pdf
Dai, G. (2015). Constituting gender roles through the transitivity choice in commodity advertising – A critical discourse approach. Asian Social Science, 11(28). https://doi.org/10.5539/ass.v11n28p58
Fedorenko, O. (2015). Politics of sex appeal in advertising: Female creatives and post-feminist sensibility in South Korea. Feminist Media Studies, 15(3), 474-491. https://doi.org/10.1080/14680777.2014.930060
Fullwood, C., Nicholls, W., & Makichi, R. (2015). We’ve got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9). https://doi.org/10.1177/1461444814530248
Gibson, P. C. (2015). Marilyn and her female audiences: Consumption, transgression, emulation. Film, Fashion & Consumption, 4(2), 159-175.
Hvala, T. (2015). As little as possible for as little as possible. Maska, 30 (175-176), 58-71.
Huang, Y., & Lowry, D. T. (2015). Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines. Journal of International Consumer Marketing, 27(1), 69-83. https://doi.org/10.1080/08961530.2014.967904
Hussin, R., Yusoff, S. H., & Yusof, S. N. M. (2015). Islamic Representation in Television Advertising and its Impact on Modern Malay Muslim Women. Procedia – Social and Behavioral Sciences, 211, 890-895. https://doi.org/10.1016/j.sbspro.2015.11.117
Ibarra, R. L., & Strawn, S. M. (2015). ‘Make Friends with Mexico’: The Mexican tourist jacket. Fashion, Style & Popular Culture, 3(1), 7-20.
Jerath, S., & Pandey, M. (2015). Rural women psychology and emotional contents in Indian television advertisements. Media Watch, 6(2), 188-192. https://doi.org/10.15655/mw/2015/v6i2/65662
Koivunen, A. (2015). Authorial self-fashioning in Jörn Donner’s Portraits of Women. Authorial self-fashioning in Jorn Donner’s Portraits of Women. Journal of Scandinavian Cinema, 5(2), 93-108.
Kokko, S., & Kaipainen, M. (2015). The changing role of cultural heritage in traditional textile crafts from Cyprus. Craft Research, 6(1), 9-30.
Kumari, S., & Shivani, S. (2015). Mapping the portrayal of females in contemporary Indian advertisements. Media Watch, 6(2), 173-187. https://doi.org/10.15655/mw/2015/v6i2/65660
Kurennaya, A. (2015). Look What the Cat Dragged In: Analysing gender and sexuality in the Hot Metal Centerfolds of 1980s glam metal. Critical Studies in Men’s Fashion, 2(2), 163-211.
Malta, R. B., & Silva, K. M. R. da. (2015). A atual representação da mulher em comercias de cerveja: relações socioculturais e mercadológicas. Verso e Reverso, 30(73). https://doi.org/10.4013/ver.2016.30.73.05
Mamp, M., & Marcketti, S.B. (2015). Creating a Woman’s Place: The Bonwit Teller Presidency of Hortense Odlum, 1934 to 1940. Fashion, Style & Popular Culture, 2(3), 301-319.
Mansour, I. H. F. (2015). Beliefs and attitudes towards social network advertising: A cross-cultural study of Saudi and Sudanese female students. Journal of Arab & Muslim Media Research, 8(3), 255-269.
Martín-Llaguno, M., & Navarro-Beltrá, M. (2015). Vertical and horizontal segregation in advertising agencies before and after the law for equality of women and men. Revista Espanola de Investigaciones Sociologicas, 150. https://doi.org/10.5477/cis/reis.150.113
Martínez-Oña, M. M., & Muñoz-Muñoz, A. M. (2015b). Iconographic analysis of the myth of Lilith in advertising. Revista Latina de Comunicacion Social, 70. https://doi.org/10.4185/RLCS-2015-1062
Medvedev, K. (2015). Hungarian women toe the line: How Communist propaganda parallels corporate advertising. Clothing Cultures, 3(1), 41-54. https://doi.org/10.1386/cc.3.1.41_1
Muralidharan, S., & Xue, F. (2015). Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study. Asian Journal of Communication, 25(2), 213-231. https://doi.org/10.1080/01292986.2014.944923
Nas, A. (2015). Women Chewing Gum: Feminist Critical Analysis of Advertising as Symbolic Violence. İlef Dergisi, 2(2), 35-54. https://doi.org/10.24955/ilef.305305
Papyrina, V. (2015). Men and women watching and reading: Gender and information processing opportunity effects in advertising. Journal of Marketing Communications, 21(2), 125-143. https://doi.org/10.1080/13527266.2012.731423
Roberts, J. A., & Roberts, C. A. (2015). Does Thin Always Sell? The Moderating Role of Thin Ideal Internalization on Advertising Effectiveness. Atlantic Marketing Journal, 4(1). https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1145&context=amj#:~:text=A%20web%20survey%20of%20380,1977)%20effectiveness%20of%20advertising%20scale.
Roy, S., Guha, A., & Biswas, A. (2015). Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency. Marketing Letters, 26(3), 363-376. https://doi.org/10.1007/s11002-015-9354-1
Schwarz, U., Hoffmann, S., & Hutter, K. (2015). Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads. Journal of Current Issues and Research in Advertising, 36(1), 70-87. https://doi.org/10.1080/10641734.2014.912599
Shaikh, M., Bughio, F., & Kadri, S. (2015). The Representation of Men and Women in Advertisements: a Critical Discourse Analysis. Women (1997-2032), 7(October). https://www.researchgate.net/publication/281237934_THE_REPRESENTATION_OF_MEN_AND_WOMEN_IN_ADVERTISEMENTS_A_CRITICAL_DISCOURSE_ANALYSIS
Soriano, C. R. R., Lim, S. S., & Rivera-Sanchez, M. (2015). The Virgin Mary With a Mobile Phone: Ideologies of Mothering and Technology Consumption in Philippine Television Advertisements. Communication, Culture and Critique, 8(1), 1-19. https://doi.org/10.1111/cccr.12070
Strach, P., Zuber, K., Fowler, E. F., Ridout, T. N., & Searles, K. (2015). In a different voice? Explaining the use of men and women as voice-over announcers in political advertising. Political Communication, 32(2), 183-205. https://doi.org/10.1080/10584609.2014.914614
Tartaglia, S., & Rollero, C. (2015). Gender Stereotyping in Newspaper Advertisements: A Cross-Cultural Study. Journal of Cross-Cultural Psychology, 46(8). https://doi.org/10.1177/0022022115597068
Tehseem, T., & Hameed, A. (2015). Celebrities endorsement in conflating beauty adverts: A Feministic perspective. European Journal of English Language, Linguistics and Literature, 2(2), 18-38. https://www.idpublications.org/wp-content/uploads/2015/06/CELEBRITIES-ENDORSEMENT-IN-CONFLATING-BEAUTY-ADVERTS-A-FEMINISTIC-PERSPECTIVE.pdf
Thompson, C. (2015). I’se in Town, Honey”: Reading Aunt Jemima advertising in Canadian Print Media, 1919 to 1962. Journal of Canadian Studies, 49(1), 205-237. https://doi.org/10.3138/jcs.49.1.205
Torras, M. M., & Grow, J. M. (2015). Creative women in Peru: Outliers in a machismo world. Communication and Society, 28(2). https://doi.org/10.15581/003.28.2.1-18
Waller, D. S. (2015). Photoshop and Deceptive Advertising: An Analysis of Blog Comments. Studies in Media and Communication, 3(1). https://doi.org/10.11114/smc.v3i1.841
Windels, K., & Mallia, K. L. (2015). How being female impacts learning and career growth in advertising creative departments. Employee Relations, 37(1), 122-140. https://doi.org/10.1108/ER-02-2014-0011
Witzel, T. C., Gabriel, M. M., McCabe, L., Weatherburn, P., Gafos, M., Speakman, A.,
Woeller, K. E., Miller, K. W., Robertson-smith, A. L., & Bohman, L. C. (2015). Impact of Advertising on Tampon Wear-time Practices. Clinical Medicine Insights: Women’s Health, 8. https://doi.org/10.4137/cmwh.s25123
Wyllie, J., Carlson, J., & Rosenberger, P. J. (2015). Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective. Australasian Marketing Journal, 23(3). https://doi.org/10.1016/j.ausmj.2015.06.004
Zakaria, M., & Akter, R. (2015). Influence of television advertising on women consumers’ behavior regarding food product brands. Mass Communicator: International Journal of Communication Studies, 9(3), 16-21. https://doi.org/10.5958/0973-967x.2015.00013.7
Zayer, L. T., & Coleman, C. A. (2015). Advertising Professionals Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? Journal of Advertising, 44(3), 1-12. https://doi.org/10.1080/00913367.2014.975878
2014
Amerian, M., & Esmaili, F. (2014). Language and gender: A critical discourse analysis on gender representation in a series of international ELT textbooks. International Journal of Research Studies in Education, 4(2). https://doi.org/10.5861/ijrse.2014.963
Balmain, C. (2014). Crypto-cannibalism: Meat, murder and monstrosity in Tiwa Moeithasong’s The Meat Grinder. Horror Studies, 5(2), 249-263.
Behnam, B., & Zamanian, J. (2014). Gender and the Discourse of Advertising in English and Persian Magazine Advertisements. International Journal of Academic Research in Business and Social Sciences, 4(11), 1-9. https://doi.org/10.6007/ijarbss/v4-i11/1264
Bury, B., Tiggemann, M., & Slater, A. (2014). Directing gaze: The effect of disclaimer labels on women’s visual attention to fashion magazine advertisements. Body Image, 11(4), 357-363. https://doi.org/10.1016/j.bodyim.2014.06.004
Calvo-Calvo, M. Á. (2014). Sexist stereotypes and biases associated with the female nursing model in advertising communication. Texto e Contexto Enfermagem, 23(3). https://doi.org/10.1590/0104-07072014004120012
Eisend, M., Plagemann, J., & Sollwedel, J. (2014). Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness. Journal of Advertising, 43(3), 256-273. https://doi.org/10.1080/00913367.2013.857621
Epure, M., & Vasilescu, R. (2014). Gendered Advertising – Shaping Self-Image to Visual Ads Exposure. Journal of Research in Gender Studies, 4(1). https://go.gale.com/ps/i.do?id=GALE%7CA381146858&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=21640262&p=AONE&sw=w&userGroupName=anon%7E64b487a3
France, K. E., Donovan, R. J., Bower, C., Elliott, E. J., Payne, J. M., D’Antoine, H., & Bartu, A. E. (2014). Messages that increase women’s intentions to abstain from alcohol during pregnancy: Results from quantitative testing of advertising concepts. BMC Public Health, 14(1). https://doi.org/10.1186/1471-2458-14-30
Gill, R., & Elias, A. S. (2014). ‘Awaken your incredible’: Love your body discourses and postfeminist contradictions. International Journal of Media and Cultural Politics, 10(2), 179-188. https://doi.org/10.1386/macp.10.2.179_1
Gulati, M. (2014). Analysis of Projection of Women in Advertisements on Society. Global Journal of Commerce & Management Perspective, 3(5), 78-81. https://www.longdom.org/articles/analysis-of-projection-of-women-in-advertisements-on-society.pdf
Gwakwa, M. (2014). DRESSING DILEMMA: CREATING WEALTHY THROUGH DEHUMANIZING WOMEN AS ADVERTISING BAITS! THE BETRAYAL OF UBUNTUISM IN AFRICA. European Scientific Journal, 8(1), 144-155. https://core.ac.uk/download/pdf/328024467.pdf
Jere, M. (2014). Portrayals of men and women in Drum magazine (South Africa) advertisements. Acta Commercii, 14(1). https://doi.org/10.4102/ac.v14i1.231
Kemps, E., Tiggemann, M., & Hollitt, S. (2014). Exposure to television food advertising primes food-related cognitions and triggers motivation to eat. Psychology and Health, 29(10). https://doi.org/10.1080/08870446.2014.918267
Ketelaar, P. E., Anschutz, D., & Hemmen, S. van. (2014). Sex in Advertising: Do Women Care Anymore ? Journal of Euromarketing, 23(3). https://doi.org/10.9768/0023.03.017
Khalid, S., & Zubair, A. (2014). Emotional Intelligence, Self-Efficacy, and Creativity among Employees of Advertising Agencies. Pakistan Journal of Psychological Research, 29(2), 203-231. https://www.semanticscholar.org/paper/Emotional-Intelligence%2C-Self-Efficacy%2C-and-Among-of-Khalid-Zubair/1ad8e7be226525694571fb55b7655ffeb9529eb0
Krishen, A. S., LaTour, M. S., & Alishah, E. J. (2014). Asian Females in an Advertising Context: Exploring Skin Tone Tension. Journal of Current Issues and Research in Advertising, 35(1), 71-85. https://doi.org/10.1080/10641734.2014.866851
Lee, Y.-K. (2014). Gender stereotypes as a double-edged sword in political advertising. International Journal of Advertising, 33(2), 203-234. https://doi.org/10.2501/ija-33-2-203-234
Lin, H., Zhou, X., & Chen, Z. (2014). Impact of the content characteristic of short message service advertising on consumer attitudes. Social Behavior and Personality, 42(9), 1409-1419. https://doi.org/10.2224/sbp.2014.42.9.1409
Maglio, D. (2014). Underwear for New York ‘swells’ in the age of Victoria. Critical Studies in Men’s Fashion,1(2), 99-115.
Mamp, M., & Marcketti, S.B. (2014). Mildred Custin: Bonwit Teller’s Man of the Year. Clothing Cultures, 2(1), 9-26.
Maree, T. (2014). Through the looking-glass: Exploring the wonderland of “other” female portrayals in advertising. Communicatio, 40(2), 113-136.
Mboti, N. (2014). Nollywood’s aporias part 1: Gatemen. Journal of African Cinema, 6(1), 49-70.c
Moorthi, Y. L. R., Roy, S., & pansari, anita. (2014). The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2391649
Morris, P. K. (2014). Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey. Asian Journal of Communication, 24(3), 242-261. https://doi.org/10.1080/01292986.2014.885535
Nisar, H. U. K. & H. (2014). The Objectification of Women in Television Advertisements in Pakistan. FWU Journal of Social Sciences, 8(2), 26-35. https://www.researchgate.net/publication/344832712_The_Objectification_of_Women_in_Television_Advertisements_in_Pakistan
Reddy-Best, K. L., & Howell, A. (2014). Negotiations in masculine identities in the Utilikilts brand community. Critical Studies in Men’s Fashion, 1(3), 223-240.c
Shuo, C., Wang, H., & Wang, Y. (2014). Critical discourse analysis of the appeals in English women’s advertisements. International Journal of Applied Linguistics and English Literature, 3(1). https://doi.org/10.7575/aiac.ijalel.v.3n.1p.79
Waliaula, S. (2014). Active audiences of Nollywood video-films: An experience with a Bukusu audience community in Chwele market of Western Kenya. Journal of African Cinemas, 6(1), 71-83.
Whelan, B. (2014). American influences on irish advertising and consumerism 1900-1960: Fashioning irishwomen. Journal of Historical Research in Marketing, 6(1), 159-182. https://doi.org/10.1108/JHRM-04-2013-0019
Zotos, Y. C., & Tsichla, E. (2014). Female Stereotypes in Print Advertising: A Retrospective Analysis. Procedia – Social and Behavioral Sciences, 148, 446-454. https://doi.org/10.1016/j.sbspro.2014.07.064
2013
Amankevičiūtė, S. (2013). Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space. Respectus Philologicus, 24(29). https://doi.org/10.15388/respectus.2013.24.29.9
Beane, K. (2013). Appealing to Women: An Analysis of Print Advertisements in Three Women’s Interest Magazines. Elon Journal, 4, 1-4. http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines
Blloshmi, A. (2013). Advertising in post-feminism: The return of sexism in visual culture? Journal of Promotional Communications, 1(1). https://promotionalcommunications.org/index.php/pc/article/view/13
Bongiorno, R., Bain, P. G., & Haslam, N. (2013). When sex doesn’t sell: Using sexualized images of women reduces support for ethical campaigns. PLoS ONE, 8(12). https://doi.org/10.1371/journal.pone.0083311
Cambronero-Saiz, B. (2013). Gender policies and advertising and marketing practices that affect women’s health. Global Health Action, 6(1), early cite. https://doi.org/10.3402/gha.v6i0.20372
Cheung, M. C., Chan, A. S., Han, Y. M., Sze, S. L., & Fan, N. H. (2013). Differential Effects of Chinese Women’s Sexual Self-Schema on Responses to Sex Appeal in Advertising. Journal of Promotion Management, 19(3), 373-391. https://doi.org/10.1080/10496491.2013.787382
Cowan, M. (2013). The ambivalence of ornament: Silhouette advertisements in print and film in early twentieth-century Germany. Art History, 36(4), 784-809. https://doi.org/10.1111/1467-8365.12031
Davis, J. F. (2013). Beyond “caste-typing”? Caroline Robinson Jones, advertising pioneer and trailblazer. Journal of Historical Research in Marketing, 5(3), 308-333. https://doi.org/10.1108/JHRM-03-2013-0011
Dimitri, P. (2013). Young female journalists in Austria’s journalists’ union: Part of the working poor? Catalan Journal of Communication & Cultural Studies,5(1), 69-81.
Duffy, B. E. (2013). Manufacturing Authenticity: The Rhetoric of “Real” in Women’s Magazines. Communication Review, 16(3), 132-154. https://doi.org/10.1080/10714421.2013.807110
Furaji, F., Łatuszyńska, M., Wawrzyniak, A., & Wąsikowska, B. (2013). Study on the influence of advertising attractiveness on the purchase decisions of women and men. Journal of International Studies, 6(2). https://doi.org/10.14254/2071-8330.2013/6-2/2
Gaudenzi, B. (2013). PRESS ADVERTISING AND FASCIST DICTATES: Showcasing the female consumer in Fascist Italy and Nazi Germany. Journalism Studies, 14(5), 663-680. https://doi.org/10.1080/1461670X.2013.810902
Hsu, H., Chung, Y., & Chen, J. (2013). Genders’ Differences in Evaluation of Web Advertisement. International Journal of Modern Education Forum (IJMEF), 2(2). https://www.academia.edu/27521982/Genders_Differences_in_Evaluation_of_Web_Advertisement
Ibroscheva, E. (2013). Selling the post-communist female body: Portrayals of women and gender in Bulgarian advertising. Feminist Media Studies, 13(3), 443-462. https://doi.org/10.1080/14680777.2012.708515
Kaya, C., & Gelmez, K. (2013). Grassroots empowerment with design in a community of practice in Turkey. Journal of Arts & Communities, 5(1), 55-72.
Lindholm, C. (2013). Visible status: Couture and designer abaya. Fashion, Style & Popular Culture, 1(1), 45-55.
Martín-Llaguno, M., & Navarro-Beltrá, M. (2013). Leyes de violencia de género y sexismo publicitario: Análisis comparativo de Argentina, España, Estados Unidos y México. Revista Panamericana de Salud Publica/Pan American Journal of Public Health, 33(4). https://doi.org/10.1590/S1020-49892013000400007
N, L. O. (2013). AFRREV LALIGENS Audience Perception of the Portrayal of Women in Television Advertising. An International Journal of Language, Literature and Gender Studies, 2(1). https://www.ajol.info/index.php/laligens/article/view/107995
Navarro, M., & Martín, M. (2013). Bibliometric analysis of research on women and advertising: Differences in print and audiovisual media. Comunicar, 21(41). https://doi.org/10.3916/C41-2013-10
O’Donohoe, S. (2013). The Routledge Companion to Advertising and Promotional Culture. International Journal of Advertising, 32(4), 679-680. https://doi.org/10.2501/ija-32-4-679-680
Quiroz, P. A. (2013). Women of color participating in personal advertising: Dating, mating, and relating in a “post” racial, gendered, and modern society. Advances in Gender Research, 17, 49-66. https://doi.org/10.1108/S1529-2126(2013)0000017006
Parry, K., Taylor, E., Hall-Dardess, P., Walker, M., & Labbok, M. (2013). Understanding Women’s Interpretations of Infant Formula Advertising. Birth, 40(2), 115-124. https://doi.org/10.1111/birt.12044
Rajagopal, I., & Gales, J. (2013). It’s the Image that Is Imperfect: Advertising and Its Impact on Women. Economic and Political Weekly, 37(32), 333-3337. https://www.jstor.org/stable/4412464#:~:text=Stereotypes%20and%20generalisations%20in%20ads,thus%20devaluing%20their%20innate%20worth.&text=and%20women%20both%20socially%20and%20academically%20from%20realising%20their%20fullest%20potential.
Rocha, E. (2013). The woman in pieces: Advertising and the construction of feminine identity. SAGE Open, 3(4). https://doi.org/10.1177/2158244013506717
Safta, G. (2013). Beer television advertising – a world of men. Gender stereotypes. Revista de Stiinte Politice, 37/38. https://go.gale.com/ps/i.do?p=AONE&u=googlescholar&id=GALE|A345775227&v=2.1&it=r&sid=AONE&asid=328603f5
Scanlon, J. (2013). “A dozen ideas to the minute”: Advertising women, advertising to women. Journal of Historical Research in Marketing, 5(3), 273-290. https://doi.org/10.1108/JHRM-01-2013-0002
Schwartz, S. L. (2013). Girl Power through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements. Advertising and Society Review, 13(4). https://muse.jhu.edu/article/497053
Starks, T. (2013). A community in the clouds: Advertising tobacco and gender in pre-revolutionary Russia. Journal of Women’s History, 25(1). https://doi.org/10.1353/jowh.2013.0002
Sumanta, D. (2013). Portrayal of women in Indian advertising: A perspective. International Journal of Marketing and Technology, 3(3). https://isid.org.in/wp-content/uploads/2022/07/isidpb04.pdf
Swani, K., Weinberger, M. G., & Gulas, C. S. (2013). The impact of violent humor on advertising success: A gender perspective. Journal of Advertising, 42(4), 308-319. https://doi.org/10.1080/00913367.2013.795121
Taylor, K. A., Miyazaki, A. D., & Mogensen, K. B. (2013). Sex, Beauty, and Youth: An Analysis of Advertising Appeals Targeting U.S. Women of Different Age Groups. Journal of Current Issues and Research in Advertising, 34(2), 212-228. https://doi.org/10.1080/10641734.2013.787581
Venkataswamy, S. (2013). Transcending gender: Advertising fairness cream for Indian men. Media Asia, 40(2), 128-138. https://doi.org/10.1080/01296612.2013.11689961
Wonderlich-Tierney, A. L., Wenzel, K. R., vander Wal, J. S., & Wang-Hall, J. (2013). Food-related advertisements and food intake among adult men and women. Appetite, 71, 57-62. https://doi.org/10.1016/j.appet.2013.07.009
2012
Baumann, S., & de Laat, K. (2012). Socially defunct: A comparative analysis of the underrepresentation of older women in advertising. Poetics, 40(6), 514-541. https://doi.org/10.1016/j.poetic.2012.08.002
Blackman, S. (2012). Model Girls in Magazine Culture: Young Women, Feminism and the American Dream. Symbolic Interaction, 35(4), 501-503. https://doi.org/10.1002/symb.33
§Brown, M. T. (2012). “A Woman in the Army Is Still a Woman”: Representations of Women in US Military Recruiting Advertisements for the All-Volunteer Force. Journal of Women, Politics and Policy, 33(2), 151-175. https://doi.org/10.1080/1554477X.2012.667737
Cambronero Saiz, B., Ruiz Cantero, M. T., & Papí Gálvez, N. (2012). Quality of pharmaceutical advertising and gender bias in medical journals (1998-2008): A review of the scientific literature. Gaceta Sanitaria, 26(5), 469-476. https://doi.org/10.1016/j.gaceta.2011.11.002
Cerchia, R. E. (2012). Naked women and IAP case law: A defense against the inappropriate use of women in Italian commercial advertising. Global Jurist, 12(2). https://doi.org/10.1515/1934-2640.1408
Chan, K., Leung ng, yu, & Williams, R. B. (2012). What do adolescent girls learn about gender roles from advertising images? Young Consumers, 13(4), 357-366 . https://doi.org/10.1108/17473611211282608
Crymble, S. B. (2012). Contradiction sells: Feminine complexity and gender identity dissonance in magazine advertising. Journal of Communication Inquiry, 36(1). https://doi.org/10.1177/0196859911429195
Deliya, M., Parmar, M. B., & Karnavat, M. B. (2012). Negative Impact of Advertising on Women with specific focus on FMCG products–Patan District. Global Journal of Management And Business Research, 12(16). https://www.researchgate.net/publication/292142175_Negative_Impact_of_Advertising_on_Women_with_specific_focus_on_FMCG_products–Patan_District
Dix, S., Ferguson, G., Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: Advertising value perceptions among females. Journal of Research in Interactive Marketing, 6(3), 164-179. https://doi.org/10.1108/17505931211274651
do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of Advertising, 41(4), 147-155. https://doi.org/10.1080/00913367.2012.10672463
Espinar-Ruiz, E., & González-Díaz, C. (2012). Gender portrayals in food commercials: A content analysis of Spanish television advertisements. Observatorio, 6(4). https://doi.org/10.15847/obsobs642012586
Folse, J. A. G., Moulard, J. G., & Raggio, R. D. (2012). Psychological ownership: A social marketing advertising message appeal? Not for women. International Journal of Advertising, 31(3), 291-315. https://www.researchgate.net/publication/257363570_Psychological_ownership_a_social_marketing_advertising_message_appeal_Not_for_women
Hassali, M. A., Saleem, F., Aljadhey, H., & Khan, T. M. (2012). Evaluating the Content of Advertisements for Dietary Supplements in Malaysian Women’s Magazines. Drug Information Journal, 46(6), 723-728. https://doi.org/10.1177/0092861512457777
Hernández Ruiz, A., Martín Llaguno, M., & Beléndez Vázquez, M. (2012b). The representation of women in advertising: Quantitative and qualitative inequality in Spanish creativity. Estudios Sobre El Mensaje Periodistico, 18. https://doi.org/10.5209/rev_ESMP.2012.v18.40931
Infanger, M., Bosak, J., & Sczesny, S. (2012). Communality sells: The impact of perceivers’ sexism on the evaluation of women’s portrayals in advertisements. European Journal of Social Psychology, 42(2), 219-226. https://doi.org/10.1002/ejsp.868
Kirkham, N. (2012). The new ‘porno-chic’? Fashion, consumption and film pornography. Film, Fashion & Consumption, 1(2), 203-220.
Klug, P., & Vigar-Ellis, D. (2012). Gender differences in student attitudes towards sexual appeals in print advertising. South African Journal of Economic and Management Sciences, 15(4). https://doi.org/10.4102/sajems.v15i4.149
Martin, D. (2012a). Foreign women in Japanese television advertising. European Journal of Marketing, 46(1/2), 157-176. https://doi.org/10.1108/03090561211189275
McNiel, J. N., Harris, D. A., & Fondren, K. M. (2012). Women and the Wild: Gender Socialization in Wilderness Recreation Advertising. Gender Issues, 29(1–4), 39-55. https://doi.org/10.1007/s12147-012-9111-1
Micu, C. C., & Coulter, R. (2012). The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective. Journal of International Consumer Marketing, 24(1–2), 79-99. https://doi.org/10.1080/08961530.2012.650140
Pueyo, N. (2012). The Spanish advertising industry and female advertising professionals: A gendered view of the creative department. Catalan Journal of Communication & Cultural Studies,4(2), 185-201.
Ravikumar, T. (2012). A Study on Impact of Visual Media Advertisements on Women Consumers Buying Behaviour in Chennai City. International Journal of Multidisciplinary Research, 2(2). https://www.researchgate.net/publication/268352518_A_STUDY_ON_IMPACT_OF_VISUAL_MEDIA_ADVERTISEMENTS_ON_WOMEN_CONSUMERS_BUYING_BEHAVIOUR_IN_CHENNAI_CITY
Roca Correa, D., Alegre Rodriguez, I., & Pueyo Ayhan, N. (2012). The Absence of Creative Women as Judges in Advertising Awards: A Case Study of El Sol (1998-2008). TRIPODOS, 31. https://core.ac.uk/download/pdf/39028794.pdf
Tuna, S., & Freitas, E. (2012). Gendered adverts: an analysis of female and male images in contemporary perfume ads. Comunicação e Sociedade, 21. https://doi.org/10.17231/comsoc.21(2012).702
Windels, K., & Lee, W. (2012). The construction of gender and creativity in advertising creative departments. Gender in Management: An International Journal, 27(8), 502-519 . https://doi.org/10.1108/17542411211279706
Ye, L., Ashley-Cotleur, C., & Gaumer, C. (2012). Do Women Still Hold Up Half the Sky? Portrayal of Women in Chinese Advertising: 1980-2001. Journal of Marketing Development and Competitiveness, 6(3), 67-82. http://www.na-businesspress.com/JMDC/gaumer_abstract.html
2011
Aagerup, U. (2011). The influence of real women in advertising on mass market fashion brand perception. Journal of Fashion Marketing and Management, 15(4), 486-502.
Acevedo, C. R., Nohara, J. J., Arruda, A. L., Tamashiro, H. R. D. S., & Brashear, T. (2011). How Women Are Depicted In Ads? A Content Analysis Study With Brazilian Advertisements. International Business & Economics Research Journal (IBER), 5(10). https://doi.org/10.19030/iber.v5i10.3517
Ali, S., & Shahwar, D. (2011). The representation of men and women in the advertisements of Pakistani electronic media. Journal of Media and Communication Studies, 3(4). https://www.academia.edu/1115940/Men_women_and_TV_Ads_The_representation_of_men_and_women_in_the_advertisements_of_Pakistani_electronic_media
Apaolaza-Ibanez, V., Hartmann, P., Diehl, S., & Terlutter, R. (2011). Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits. African Journal of Business Management. https://www.researchgate.net/publication/266409660_Women_satisfaction_with_cosmetic_brands_The_role_of_dissatisfaction_and_hedonic_brand_benefits
Barnes, B. R., Siu, N. Y. M., Yu, Q., & Chan, S. S. Y. (2009). Exploring cosmetics advertising in southern China. International Journal of Advertising, 28(2), 369-393. https://doi.org/10.2501/s0265048709200606
Buunk, A. P., & Dijkstra, P. (2011). Does attractiveness sell? Women’s attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation. Psychology and Marketing, 28(9), 958-973. https://doi.org/10.1002/mar.20421
Chang, C. T., & Lee, Y. K. (2011). The “I” of the beholder: How gender differences and self-referencing influence charity advertising. International Journal of Advertising, 30(3), 447-478. https://doi.org/10.2501/IJA-30-3-447-478
Chhabra, D., Andereck, K., Yamanoi, K., & Plunkett, D. (2011). Gender equity and social marketing: An analysis of tourism advertisements. Journal of Travel and Tourism Marketing, 28(2), 111-128. https://doi.org/10.1080/10548408.2011.545739
Chess, S. (2011a). A 36-24-36 cerebrum: Productivity, gender, and video game advertising. Critical Studies in Media Communication, 28(3), 230-252. https://doi.org/10.1080/15295036.2010.515234
Conde, M. R. B., & Hurtado, M. del H. (2011). La mujer y el hombre en la publicidad televisiva: imágenes y estereotipos. ZER – Revista de Estudios de Comunicación, 11(21). https://ojs.ehu.eus/index.php/Zer/article/view/3730/3360
Davis, K. C., Uhrig, J., Rupert, D., Fraze, J., Goetz, J., & Slater, M. (2011). Effectiveness of a mass media campaign in promoting HIV testing information seeking among african american women. Journal of Health Communication, 16(9), 1024-1039. https://doi.org/10.1080/10810730.2011.571342
Diedrichs, P. C., & Lee, C. (2011). Waif goodbye! Average-size female models promote positive body image and appeal to consumers. Psychology and Health, 26(10), 1273-1291. https://doi.org/10.1080/08870446.2010.515308
D’Enbeau, S. (2011). Sex, feminism, and advertising: The politics of advertising feminism in a competitive marketplace. Journal of Communication Inquiry, 35(1). https://doi.org/10.1177/0196859910385457
Diedrichs, P. C., Lee, C., & Kelly, M. (2011). Seeing the beauty in everyday people: A qualitative study of young Australians’ opinions on body image, the mass media and models. Body Image, 8(3), 259-266. https://doi.org/10.1016/j.bodyim.2011.03.003
Doong, H. sen, & Wang, H. C. (2011). Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling? Electronic Commerce Research and Applications, 10(5), 595-604. https://doi.org/10.1016/j.elerap.2010.12.005
García-González, A., & Piñeiro-Otero, T. (2011). Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicacion Social, 66. https://doi.org/10.4185/RLCS-66-2011-943-505-525-EN
Grow, J. M., & Broyles, S. J. (2011). Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women. Advertising & Society Review, 12(1). https://doi.org/10.1353/asr.2011.0009
Hart, V., & Plath, D. (2011). “Egg Donor Wanted”: Social Work with Women Looking for an Egg Donor. Australian Social Work, 64(4), 515-525. https://doi.org/10.1080/0312407X.2011.573859
Johnson, W.C (2011). Sex and the subversive alien: The moral life of C. L. R. James. International Journal of Francophone Studies, 14(1), 185-203.
Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men? Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567
Kaleta, D., Usidame, B., & Polańska, K. (2011). Tobacco advertisements targeted on women: Creating an awareness among women. Central European Journal of Public Health, 19(2), 73-78. https://doi.org/10.21101/cejph.a3639
Landau, J. (2011). Women Will Get Cancer: Visual and Verbal Presence (And Absence) in a Pharmaceutical Advertising Campaign About HPV. Argumentation and Advocacy, 48(1), 39-54. https://doi.org/10.1080/00028533.2011.11821753
Li, D.-X., Lee, D. il, Lee, Y.-K., & Griffin, M. (2011). Can We Establish Consumer Cultural Positioning Through Print Advertising in the Developing Markets ? A Content Analysis of Advertising in Chinese Women’s s Magazines. Seoul Journal of Business, 17(1), 155-182. https://www.proquest.com/docview/884626905
Mager, J., & Helgeson, J. G. (2011). Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies. Sex Roles, 64(3), 238-252. https://doi.org/10.1007/s11199-010-9782-6
Mallia, K. L., & Windels, K. (2011). Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women. Journal of Interactive Advertising, 11(2), 30-44. https://doi.org/10.1080/15252019.2011.10722183
Malson, H., Halliwell, E., Tischner, I., & Rúdólfsdóttir, A. (2011). Post-feminist advertising laid bare: Young women’s talk about the sexually agentic woman of “midriff” advertising. Feminism and Psychology, 21(1). https://doi.org/10.1177/0959353510370030
Matthews, E. S. (2011). Reclaiming ‘The Spot’: the prostitute as entrepreneur in Tochka/The Spot. Studies in Russian and Soviet Cinema, 5(2), 205-221.
Maree, T., & Jordaan, Y. (2011). The portrayal of women in South African television commercials. Southern African Business Review, 15(3). https://www.ajol.info/index.php/sabr/article/view/76410
Nichter, M., Padmawati, S., Danardono, M., Ng, N., Prabandari, Y., & Nichter, M. (2009). Reading culture from tobacco advertisements in Indonesia. Tobacco Control, 18(2). https://doi.org/10.1136/tc.2008.025809
Perez, J. (2011). Timeless Ideals: Images of Women in Magazine Advertising. The International Journal of the Image, 1(3), 187-200. https://cgscholar.com/bookstore/works/timeless-ideals?category_id=cgrn
Soloaga, P. D., Muñiz, C., & Zapatero, D. C. (2011). Consumption of fashion magazines and the effects on the self-perception of a woman’s body: A cross-cultural study comparing Spain and Mexico using third person theory. Communication and Society, 22(2), 221-242. https://revistas.unav.edu/index.php/communication-and-society/article/view/36261/30736
Wu, D. D., & Chung, A. M.-K. (2011). Hybridized images: Representations of the “modern woman” across Mainland China and Hong Kong TV commercials. Journal of Asian Pacific Communication, 21(2), 177-195. https://doi.org/10.1075/japc.21.2.02wu
2010
Bertrand, M., Karlan, D., Mullainathan, S., Shafir, E., & Zinman, J. (2010). What’s advertising content worth? Evidence from a consumer credit marketing field experiment. Quarterly Journal of Economics, 125(1), 263-306. https://doi.org/10.1162/qjec.2010.125.1.263
Bressey, C. (2010). Looking for work: The black presence in Britain 1860-1920. Immigrants and Minorities, 28(2), 164-182. https://doi.org/10.1080/02619288.2010.484245
Capella, M., Hill, R., Rapp, J., & Kees, J. (2010). The impact of violence against women in advertisements. Journal of Advertising, 39(4), 37-51. https://doi.org/10.2753/JOA0091-3367390403
Dianoux, C., & Linhart, Z. (2010). The effectiveness of female nudity in advertising in three European countries. International Marketing Review, 27(5), 562-578. https://doi.org/10.1108/02651331011076590
Gentry, J., & Harrison, R. (2010). Is advertising a barrier to male movement toward gender change? Marketing Theory, 10(1). https://doi.org/10.1177/1470593109355246
Halliwell, E., Malson, H., & Tischner, I. (2010). Are contemporary media images which seem to display women as sexually empowered actually harmful to women? Psychology of Women Quarterly, 35(1). https://doi.org/10.1177/0361684310385217
Hicks, M. (2010). Only the clothes changed: Women operators in british computing and advertising, 1950-1970. IEEE Annals of the History of Computing, 32(4), 5-17. https://doi.org/10.1109/MAHC.2010.55
Hoy, M. G., & Milne, G. (2010a). Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Advertising, 10(2), 28-45. https://doi.org/10.1080/15252019.2010.10722168
Ifezue, A. N. (2010). What Makes an Effective Advertising for a Man or a Woman? Journal of Communication, 1(1). https://doi.org/10.1080/0976691x.2010.11884765
Ioan, I. (2009). Women in Modern Print Ads – an Overview. Image (Rochester, N.Y.), 2(2).
Isaacson, R. S., Seifan, A., Haddox, C. L., Mureb, M., Rahman, A., Scheyer, O., Hackett, K., Caesar, E., Chen, J. L., Isaacson, J., McInnis, M., Mosconi, L., & Safdieh, J. (2018). Using social media to disseminate education about Alzheimer’s prevention & treatment: a pilot study on Alzheimer’s Universe. Journal of Communication in Healthcare, 11(2), 106-113. https://doi.org/10.1080/17538068.2018.1467068
Jones, S. C., & Reid, A. (2010). The use of female sexuality in australian alcohol advertising: Public policy implications of young adults’ reactions to stereotypes. Journal of Public Affairs, 10(1–2), 19-35. https://doi.org/10.1002/pa.339
Kavita Karan, & Yang Feng. (2010). The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising. Advertising & Society Review, 11(1). https://doi.org/10.1353/asr.0.0047
Moeran, B. (2010). The portrayal of beauty in women’s fashion magazines. Fashion Theory – Journal of Dress Body and Culture, 14(4), 491-510. https://doi.org/10.2752/175174110X12792058833933
Orth, U. R., Malkewitz, K., & Bee, C. (2010). Gender and personality drivers of consumer mixed emotional response to advertising. Journal of Current Issues and Research in Advertising, 32(1), 69-80. https://doi.org/10.1080/10641734.2010.10505276
Özdemir, M. (2010). Gender and presentation in advertisement in Turkey. Milli Folklor, 88.
Roseann M. Mandziuk. (2010). “Ending Women’s Greatest Hygienic Mistake”: Modernity and the Mortification of Menstruation in Kotex Advertising, 1921–1926. WSQ: Women’s Studies Quarterly, 38(2), 9-11. https://doi.org/10.1353/wsq.2010.0015
Russell, M. (2010). Marketing the Modern Egyptian Girl: Whitewashing Soap and Clothes from the Late Nineteenth Century to 1936. Journal of Middle East Women’s Studies, 6(3), 19-57.
Schultz, J. (2010). The physical is political: Women’s suffrage, pilgrim hikes and the public sphere. International Journal of the History of Sport, 27(7), 1133-1153. https://doi.org/10.1080/09523361003695801
Tsai, W. S. (2010). Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials. Asian Journal of Communication, 20(4), 423-439. https://doi.org/10.1080/01292986.2010.496860
Wei Chen. (2010). Research on the Stereotype of Western Women in Advertising of Chinese Fashion Magazines. China Media Research, 6(2). https://go.gale.com/ps/i.do?id=GALE%7CA226568449&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=1556889X&p=AONE&sw=w&userGroupName=anon%7E2593f741
Zawisza, M., & Cinnirella, M. (2010). What Matters More – Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. Journal of Applied Social Psychology, 40(7), 1767-1797. https://doi.org/10.1111/j.1559-1816.2010.00639.x
2009
Carpenter, C., & Edison, A. (2009). Taking It Off All Over Again: The Portrayal of Women in Advertising Over The Past Forty Years. Sex in Advertising. https://virtualworker.pbworks.com/f/Advertising%20gender%20roles.pdf
Ciochetto, L. (2009). Advertising in contemporary India’s rapidly changing media environment. Media International Australia, 133. https://doi.org/10.1177/1329878×0913300116
Cramphorn, M. F., & Meyer, D. (2009). The Gear model of advertising: Modelling human response to advertising stimuli. International Journal of Market Research, 51(3). https://doi.org/10.2501/S147078530920058X
Dahl, D. W., Sengupta, J., & Vohs, K. D. (2009). Sex in advertising: Gender differences and the role of relationship commitment. Journal of Consumer Research, 36(2), 215-231. https://doi.org/10.1086/597158
Dens, N., de Pelsmacker, P., & Janssens, W. (2009). Effects of scarcely dressed models in advertising on body esteem for belgian men and women. Sex Roles, 60(5–6), 366-378. https://doi.org/10.1007/s11199-008-9541-0
Dickinson, S., & Gill, D. (2009). Are women offended by the way they are portrayed in advertising. International Journal of Advertising, 28(1). https://www.researchgate.net/publication/278371301_Are_women_offended_by_the_way_they_are_portrayed_in_advertising
Durkin, K., & Rae, K. (2009). Women and Chocolate Advertising: Exposure to Thin Models Exacerbates Ambivalence. European Psychiatry, 24(1). https://doi.org/10.1016/s0924-9338(09)70976-9
Feiereisen, S., Broderick, A. J., & Douglas, S. P. (2009). The effect and moderation of gender identity congruity: Utilizing “real women”advertising images. Psychology and Marketing, 26(9), 813-843. https://doi.org/10.1002/mar.20301
Fridkin, K. L., Kenney, P. J., & Woodall, G. S. (2009). Bad for men, better for women: The impact of stereotypes during negative campaigns. Political Behavior, 31(1), 53-77. https://doi.org/10.1007/s11109-008-9065-x
Garcia-Muñoz, N., & Mart, L. (2009). El consumo femenino de la imagen de la mujer en la publicidad . El sexismo en las campañas. Tripodos, 24. https://raco.cat/index.php/Tripodos/article/view/129442
Hammer, T. R. (2009). Controlling images, media, and women’s development: A review of the literature. Journal of Creativity in Mental Health, 4(3), 202-216. https://doi.org/10.1080/15401380903084936
Huertas, M. K. Z., & Campomar, M. C. (2009). Rational and emotional appeals in advertising of prescription medicines: Study of a slimming drug in Brazil. Innovative Marketing, 5(4), 651-652.
Jung, J., & Lee, Y. J. (2009). Cross-cultural examination of women’s fashion and beauty magazine advertisements in the United States and South Korea. Clothing and Textiles Research Journal, 27(4). https://doi.org/10.1177/0887302X08327087
Kalliny, M., & Ghanem, S. (2009). The role of the advertising agency in the cultural message content of advertisements: A comparison of the middle east and the United States. Journal of Global Marketing, 22(4), 313-328. https://doi.org/10.1080/08911760903022549
Kochar, B., & Srivastava, M. K. (2009). Advertising and the New Age Woman. SCMS Journal of Indian Management, 6(3). https://sites.duke.edu/womenandadvertising/exhibits/women-in-advertising/
Kwate, N. O. A., & Meyer, I. H. (2009). Association between residential exposure to outdoor alcohol advertising and problem drinking among African American Women in New York City. American Journal of Public Health, 99(2), 228-230. https://doi.org/10.2105/AJPH.2007.132217
Lin, C. L., & Yeh, J. T. (2009). Comparing society’s awareness of women: Media-portrayed idealized images and physical attractiveness. Journal of Business Ethics, 90(1). https://doi.org/10.1007/s10551-009-0026-z
Lindsey, L. L. M., Silk, K. J., von Friederichs-Fitzwater, M. M., Hamner, H. C., Prue, C. E., & Boster, F. J. (2009). Developing effective campaign messages to prevent neural tube defects: A qualitative assessment of women’s reactions to advertising concepts. Journal of Health Communication, 14(2), 131-159. https://doi.org/10.1080/10810730802659137
McDaniel, P. A., & Malone, R. E. (2009). Creating the “desired mindset”: Philip Morris’s efforts to improve its corporate image among women. Women and Health, 49(5). https://doi.org/10.1080/03630240903238800
Millard, J. (2009). Performing Beauty: Dove’s “Real Beauty” Campaign. Symbolic Interaction, 32(2), 146-168. https://doi.org/10.1525/si.2009.32.2.146
Muñoz, N. G.-, & Martinez, L. (2009). El consumo femenino de la imagen de la mujer en la publicidad . El sexismo en las campañas. Tripodos, 24. https://raco.cat/index.php/Tripodos/article/view/129442
Patterson, M., O`Malley, L., & Story, V. (2009). Women in Advertising: Representations , Repercussions, Responses. Irish Marketing Review, 20(1). https://www.researchgate.net/publication/264749596_Women_in_Advertising_Representations_Repercussions_Responses
Plakoyiannaki, E., & Zotos, Y. (2009). Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing, 43(11), 1411-1434. https://doi.org/10.1108/03090560910989966
Ross, S. R., Ridinger, L. L., & Cuneen, J. (2009). Drivers to divas: Advertising images of women in motorsport. International Journal of Sports Marketing and Sponsorship, 10(3), 7-17. https://doi.org/10.1108/ijsms-10-03-2009-b003
Soloaga, P. D., Muñiz, C., & Zapatero, D. C. (2009). Consumo de revistas de moda y efectos en la autopercepción del cuerpo de mujeres: un estudio comparado entre España y México desde la Tercera Persona. Communication and Society, 22(2), 221-242. https://dadun.unav.edu/handle/10171/8681
Velasco Sacristán, M. (2009). Overtness-covertness in advertising gender metaphors. Journal of English Studies, 7. https://doi.org/10.18172/jes.145
2008
Adomaitis, A. D., & Johnson, K. P. (2008). Advertisements: Interpreting images used to sell to young adults. In Journal of Fashion Marketing and Management, 12(2), 182-192. https://doi.org/10.1108/13612020810874872
Balaguer, M. L. (2008). Género y regulación de la publicidad en el ordenamiento jurídico. La imagen de la mujer. (Spanish). Gender and Advertising Regulation. The Image of Women. 11(63), 382-391. https://www.revistalatinacs.org/08/31_48_Malaga/latina_art775.pdf
Bronstein, C. (2008). No more black and blue: Women against violence against women and the warner communications boycott, 1976-1979. Violence Against Women, 14(4). https://doi.org/10.1177/1077801208314832
Broyles, S. J., & Grow, J. M. (2008). Creative women in advertising agencies: Why so few “babes in boyland”? Journal of Consumer Marketing, 25(1), 4-6. https://doi.org/10.1108/07363760810845354
Chacón-Gordillo, P. D. (2008). The use of women as sex objects in advertising. Comunicar, 16(31). https://doi.org/10.3916/c31-2008-03-026
Choi, Y., Leshner, G., & Choi, J. (2008). Third-person effects of idealized body image in magazine advertisements. American Behavioral Scientist, 52(2). https://doi.org/10.1177/0002764208321348
Ciochetto, L. (2008). Images of Women in Advertising Both Consumer and Object of Consumption. Media Asia, 35(4), 241-249. https://doi.org/10.1080/01296612.2008.11771964
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2005
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2004
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2003
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2002
Catalano, C. (2002). Shaping the American Woman: Feminism and Advertising in the 1950s. Constructing the Past, 3(1). https://digitalcommons.iwu.edu/cgi/viewcontent.cgi?article=1054&context=constructing
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2001
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2000
Al-Olayan, F. S., & Karande, K. (2000). A content analysis of magazine advertisements from the United States and the Arab world. Journal of Advertising, 29(3), 69-82. https://doi.org/10.1080/00913367.2000.10673618
Cohan, J. A. (2001). Towards a New Paradigm in the Ethics of Women’s Advertising. Journal of Business Ethics, 33(4), 323-337. https://link.springer.com/article/10.1023/A:1011862332426
Coltrane, S., & Messineo, M. (2000). The perpetuation of subtle prejudice: Race and gender imagery in 1990s television advertising. Sex Roles, 42(5–6), 363-389. https://doi.org/10.1023/a:1007046204478
Cui, G. (2000). Advertising of alcoholic beverages in African-American and Women’s magazines: Implications for health communication. Howard Journal of Communications, 11(4), 279-293. https://doi.org/10.1080/10646170050204563
Dallmann, K. M. (2001). Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach. European Journal of Marketing, 35(11/12), 1320-1341. https://doi.org/10.1108/eum0000000006478
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Husted, B. W., & Allen, D. B. (2000). Is It Ethical to Use Women as a Marketing Instrument? Journal of Business Ethics, 6(1), https://www.academia.edu/1476147/Is_it_ethical_to_use_women_as_a_marketing_instrument#:~:text=Findings%3A%20The%20position%20of%20the,result%2C%20it%20is%20considered%20unethical.
Lucas, S. (2000). Nike’s commercial solution: Girls, Sneakers, and Salvation. International Review for the Sociology of Sport, 35(2)https://doi.org/10.1177/101269000035002002
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Reichert, T., & Ramirez, A. (2000). Defining Sexually Oriented Appeals in Advertising: A Grounded Theory Investigation. Advances in Consumer Research, 27, 267-273. https://www.acrwebsite.org/volumes/8402/volumes/v27/NA-27
Winship, J. (2000). Women outdoors: Advertising, controversy and disputing feminism in the 1990s. International Journal of Cultural Studies, 3(1). https://doi.org/10.1177/136787790000300103
1999
Barraclough, S. (1999). Women and tobacco in Indonesia. Tobacco Control, 8(3). https://doi.org/10.1136/tc.8.3.327
Beccaria, F. (1999). “Bait” or “prey”: Women in Italian alcohol advertising at the end of millennium. Alcologia, 11(2), 101-106. https://eclectica.it/bait-or-prey-women-in-italian-alcohol-advertising-at-the-end-of-millennium/
Boyd, C. J., Boyd, T. C., & Cash, J. L. (1999). Why is Virginia Slim? Women and Cigarette Advertising. International Quarterly of Community Health Education, 19(1). https://doi.org/10.2190/0pc7-tdk0-d6pa-aat4
Ford, J. B., & Middleton, C. (1999). Women’ studies and advertising role portrayal sensitivity: How easy is it to raise “feminist consciousness”? Journal of Current Issues and Research in Advertising, 21(2), 77-87. https://doi.org/10.1080/10641734.1999.10505096
Hogg, M. K., Bruce, M., & Hough, K. (1999). Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18(4), 445-473. https://doi.org/10.1080/02650487.1999.11104773
Johansson, P. (1999). Consuming the other: The fetish of the western woman in Chinese advertising and popular culture. Postcolonial Studies, 2(3), 377-388. https://doi.org/10.1080/13688799989661
Kates, S. M., & Shaw-Garlock, G. (1999). The ever entangling web: A study of ideologies and discourses in advertising to women. Journal of Advertising, 28(2), 33-49. https://doi.org/10.1080/00913367.1999.10673582
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Prinsloo, J. (1999). Cheer the Beloved Country? Some Thoughts on Gendered Representations, Nationalism and the Media. Agenda, 40, 45-53. https://doi.org/10.2307/4066017
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1998
Cuneen, J. (1998). Gender portrayals in sports Illustrated for kids advertisements: A content analysis of prominent and supporting models. Journal of Sport Management, 12(1), 39-50. https://doi.org/10.1123/jsm.12.1.39
Kunz, J. L. and A. F. (1998). Visible Minority Women in Mainstream Advertising: Distorted Mirror or Looking Glass? Atlantis, 22(2). https://journals.msvu.ca/index.php/atlantis/article/view/3439/0
Latour, M. S., & Williams, T. L. H. A. J. (1998). Is industrial advertising still sexist: It’s in the eye of the beholder. Industrial Marketing Management, 27(3), 247-255. https://doi.org/10.1016/S0019-8501(97)00076-X
Munshi, S. (1998). Wife/mother/daughter-in-law: Multiple avatars of homemaker in 1990s Indian advertising. Media, Culture and Society, 20(4).
Peiss, K. (1998). “Vital Industry” and Women’s Ventures: Conceptualizing Gender in Twentieth Century Business History. Business History Review, 72(2). https://doi.org/10.2307/3116276
Whittaker, R. (1998). Re-framing the representation of women in advertisements for hormone replacement therapy. Nursing Inquiry, 5(2), 77-86. https://doi.org/10.1046/j.1440-1800.1998.520077.x
1997
Bailey, B., & Scanlon, J. (1997). Inarticulate Longings: The Ladies’ Home Journal, Gender, and the Promises of Consumer Culture. The American Historical Review, 102(5), 1584. https://doi.org/10.2307/2171240
Chan, K. K. W. (1997). Creating advertising that appeals to Chinese women. Asian Journal of Communication, 7(1), 43-57. https://doi.org/10.1080/01292989709388297
Cheng, H. (1997). ‘Holding up half of the sky’? A sociocultural comparison of gender-role portrayals in Chinese and US advertising. International Journal of Advertising, 16(4), 295-319. https://doi.org/10.1080/02650487.1997.11104698
Munshi, S. (1997). “Women of substance”: Commodification and fetishization in contemporary advertising within the Indian “urbanscape.” Social Semiotics, 7(1), 37-51. https://doi.org/10.1080/10350339709360368
Plous, S., & Neptune, D. (1997). Racial and gender biases in magazine advertising: A content-analytic study. Psychology of Women Quarterly, 21(4). https://doi.org/10.1111/j.1471-6402.1997.tb00135.x
Richmond, R. L. (1997). How women and youth are targeted by the tobacco industry. Monaldi Archives for Chest Disease, 52(4), 384-389. https://pubmed.ncbi.nlm.nih.gov/9401372/
Siu, W. sum, & Kai-ming au, A. (1997). Women in advertising: a comparison of television advertisements in China and Singapore. Marketing Intelligence & Planning, 15(5), 235-243 . https://doi.org/10.1108/02634509710177305
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Whitelock, J., & Jackson, D. (1997). Women in TV advertising: A comparison between the UK and France. European Business Review, 97(6), 294-305. https://doi.org/10.1108/09555349710189996
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1996
Ford, J. B., & Latour, M. S. (1996a). A survey of senior agency, advertiser, and media executives on the future of advertising. Journal of Current Issues and Research in Advertising, 18(1), 74-89. https://doi.org/10.1080/10641734.1996.10505042
Hill, J. M., & Radimer, K. L. (1996). Health and nutrition messages in food advertisements: A comparative content analysis of young and mature Australian women’s magazines. Journal of Nutrition Education and Behavior, 28(6), 313-320. https://doi.org/10.1016/s0022-3182(96)70120-6
Hutchings, K. (1996). The battle for consumer power: Post‐war women and advertising. Journal of Australian Studies, 20(50–51), 66-77. https://doi.org/10.1080/14443059609387279
Lafky, S., Duffy, M., Steinmaus, M., & Berkowitz, D. (1996). Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations. Journalism and Mass Communication Quarterly, 73(2). https://doi.org/10.1177/107769909607300209
Mackay, J., & Crofton, J. (1996). Tobacco and the developing world. British Medical Bulletin, 52(1), 206-221. https://doi.org/10.1093/oxfordjournals.bmb.a011527
O’Keefe, A. M., & Pollay, R. W. (1996). Deadly targeting of women in promoting cigarettes. Journal of the American Medical Women’s Association (1972), 51(1–2), 67-69. https://pubmed.ncbi.nlm.nih.gov/8868553/
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Woodruff, K. (1996). Alcohol advertising and violence against women: A media advocacy case study. Health Education and Behavior, 23(3). https://doi.org/10.1177/109019819602300305
1995
Atkins, A., & Jellison, K. (1995). Entitled to Power: Farm Women and Technology, 1913-1963. The Western Historical Quarterly, 26(1), 83-84. https://doi.org/10.2307/971290
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Garvey, E. G. (1995). Reframing the Bicycle: Advertising-Supported Magazines and Scorching Women. American Quarterly, 47(1), 187-217. https://doi.org/10.2307/2713325
Lane, J. C. (1995). Ethics of business students: Some marketing perspectives. Journal of Business Ethics, 14(7), 571-580. https://doi.org/10.1007/BF00871985
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Md, A. (1995). Impact of Television Advertisements on buying pattern of Women in Dhaka City. European Journal of Business and Management, 3(3). https://www.iiste.org/Journals/index.php/EJBM/article/view/263
Sengupta, S. (1995). The Influence of Culture on Portrayals of Women in Television Commercials: A Comparison between the United States and Japan. International Journal of Advertising, 14(4), 314-333. https://doi.org/10.1080/02650487.1995.11104622
Wiles, J. A., Wiles, C. R., & Tjernlund, A. (1995). A comparison of gender role portrayals in magazine advertising. European Journal of Marketing, 29(11), 35-49. https://doi.org/10.1108/03090569510100696
Williams, P. (1995). Female Role Portrayals in Print Advertising: Talking with Women About Their Perceptions and Their Preferences. Advances in Consumer Research, 22(1), 753-760.
1994
CONNOLLY, G. M., CASSWELL, S., ZHANG, J. ‐F, & SILVA, P. A. (1994). Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction, 89(10), 1255-1263. https://doi.org/10.1111/j.1360-0443.1994.tb03304.x
Ford, J. B., LaTour, M. S., Honeycutt Jr, E. D., & Joseph, M. (1994). Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim? American Business Review, 12(2). https://www.westga.edu/~bquest/1996/latour.html
Jaffe, L. J., & Berger, P. D. (1994). The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness. Journal of Advertising Research, 231. https://www.warc.com/fulltext/jar/6312.htm#:~:text=Several%20studies%20have%20investigated%20the,effective%20than%20a%20traditional%20portrayal.
Notar, B. (1994). Of Labor and Liberation: Images of Women in Current Chinese Television Advertising. Visual Anthropology Review, 10(2), 29-44. https://doi.org/10.1525/var.1994.10.2.29
Pierce, J. P., Lee, L., & Gilpin, E. A. (1994). Smoking Initiation by Adolescent Girls, 1944 Through 1988: An Association with Targeted Advertising. JAMA: The Journal of the American Medical Association, 271(8). https://doi.org/10.1001/jama.1994.03510320048028
van Auken, H. E., Rittenburg, T. L., Doran, M., & Hsieh, S.-F. (1994). An Empirical Analysis of Advertising by Women Entrepreneurs. Journal of Small Business Management, 32(3), 10. https://www.proquest.com/openview/205fc79b845471be104be0df81f92ab8/1?cbl=49244&pq-origsite=gscholar
Vitell, S. J., Rallapalli, K. C., & Desborde, R. (1994). ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY. Journal of Marketing Management (10711988), 4(2), 37-47. https://web.s.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=10711988&asa=Y&AN=18076628&h=VUfIbrQ1GOEC9FG0uNyDhIKLA9jfxq6d5QRp1%2fkdJIKxEV6yrrB6wMOn6LK4qSOAxn9UX6tX9yhXJ6kyvWY2ag%3d%3d&crl=f&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d10711988%26asa%3dY%26AN%3d18076628
1993
Elliott, R., Eccles, S., & Hodgson, M. (1993). Re-coding gender representations: Women, cleaning products, and advertising’s “New Man.” International Journal of Research in Marketing, 10(3), 311-324. https://doi.org/10.1016/0167-8116(93)90013-O
Ford, J. B., & LaTour, M. S. (1993). Differing reactions to female role portrayals in advertising. Journal of Advertising Research, 33(5). https://www.warc.com/fulltext/jar/6533.htm
Riffe, D., Place, P. C., & Mayo, C. M. (1993). Game Time, Soap Time and Prime Time TV Ads: Treatment of Women in Sunday Football and Rest-of-Week Advertising. Journalism Quarterly, 70(2). https://doi.org/10.1177/107769909307000218
Smulyan, S. (1993). Radio Advertising to Women in Twenties America: “A latchkey to every home.” Historical Journal of Film, Radio and Television, 13(3), 299-314. https://doi.org/10.1080/01439689300260271
Widgery, R., & McGaugh, J. (1993). Vehicle message appeals and the new generation woman. Journal of Advertising Research, 33(5), 36-42. https://psycnet.apa.org/record/1994-11864-001
1992
de Young, S., & Crane, F. G. (1992). Females’ Attitudes Toward the Portrayal of Women in Advertising: A Canadian Study. International Journal of Advertising, 11(3), 249-255. https://doi.org/10.1080/02650487.1992.11104499
Ibarra, H. (1992). Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm. Administrative Science Quarterly, 37(3), 422-447. https://doi.org/10.2307/2393451
Krupka, L. R., & Vener, A. M. (1992). Gender differences in drug (prescription, non-prescription, alcohol and tobacco) advertising: Trends and implications. Journal of Drug Issues, 22(2). https://doi.org/10.1177/002204269202200213
Myers, P. N., & Biocca, F. A. (1992). The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women. Journal of Communication, 42(3), 108-133. https://doi.org/10.1111/j.1460-2466.1992.tb00802.x
Stern, B. B. (1992). Feminist literary theory and advertising research: A new “reading” of the text and the consumer. Journal of Current Issues and Research in Advertising, 14(1), 9-21. https://doi.org/10.1080/10641734.1992.10504976
1991
Ford, J. B., LaTour, M. S., & Lundstrom, W. J. (1991). Contemporary women’s evaluation of female role portrayals in advertising. Journal of Consumer Marketing, 8(1), 15-28. https://doi.org/10.1108/07363769110034901
Lammers, H. B. (1991). Moderating influence of self-monitoring and gender on responses to humorous advertising. Journal of Social Psychology, 131(1), 57-69. https://doi.org/10.1080/00224545.1991.9713824
Wiles, C. R., & Tjemlund, A. (1991). A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden. International Journal of Advertising, 10(3), 259-267. https://doi.org/10.1080/02650487.1991.11104457
1990
Ferguson, J. H., Kreshel, P. J., & Tinkham, S. F. (1990). In the pages of ms: Sex role portrayals of women in advertising. Journal of Advertising, 19(1), 40-51. https://doi.org/10.1080/00913367.1990.10673179
Yanni, D. A. (1990). The Social Construction of Women as Mediated by Advertising. Journal of Communication Inquiry, 14(1). https://doi.org/10.1177/019685999001400107
1989
Burns, A., & Foxman, E. (1989). Some determinants of the use of advertising by married working women. Journal of Advertising Research, 29(5), 57-63.
Mann, P. (1989). Portrayal of Women in Advertising: Self-Regulation and other Options. Media Information Australia, 51(1). https://doi.org/10.1177/1329878×8905100113
Mathews, P., Betterton, R., & Robinson, H. (1989). Looking on: Images of Femininity in the Visual Arts and Media. Woman’s Art Journal, 10(2), 44-47. https://doi.org/10.2307/1358215
1988
Ferrante, C. L., Haynes, A. M., & Kingsley, S. M. (1988). Image of Women in Television Advertising. Journal of Broadcasting & Electronic Media, 32(2), 231-237. https://doi.org/10.1080/08838158809386697
Taylor, R., & Hovland, R. (1988). Women Likely to Face Salary Discrimination in Advertising. The Journalism Educator, 43(4). https://doi.org/10.1177/107769588804300402
1987
Ernster, V. L. (1987). Women, smoking, cigarette advertising and cancer. Women and Health, 11(3–4), 217-235. https://doi.org/10.1300/J013v11n03_15
Kohn, P. M., & Smart, R. G. (1987). Wine, women, suspiciousness and advertising. Journal of Studies on Alcohol, 48(2), 161-166. https://doi.org/10.15288/jsa.1987.48.161
Minh-ha, T. T. (1987). Difference: “A Special Third World Women Issue.” Feminist Review, 25, 5-22. https://doi.org/10.2307/1395032
Reese, N. A., Whipple, T. W., & Courtney, A. E. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. https://doi.org/10.1016/0019-8501(87)90031-9
1985
Barak, B., & Stern, B. (1985). Women’s age in advertising: An examination of two consumer age profiles. Journal of Advertising Research, 25(6), 38-47.
Barry, T. E., Gilly, M. C., & Doran, L. E. (1985). Advertising to women with different career orientations. Journal of Advertising Research, 25(2), 26-35.
Prakash, V. (1985). A Study of Psychological Gender Differences: Applications For Advertising Format. ACR North American Advances, NA-12(1984), 231-237. https://www.acrwebsite.org/volumes/6390/volumes/v12/NA
Rossi, S. R., & Rossi, J. S. (1985). Gender differences in the perception of women in magazine advertising. Sex Roles, 12(9–10), 1033-1039. https://doi.org/10.1007/BF00288103
1984
Fenell, G., & Weber, S. (1984). Avoiding Sex Role Stereotypes in Advertising: What Questions Should We Ask? Advances in Consumer Research, 11(1), 88-93. https://www.acrwebsite.org/volumes/6221
Wyndham, D. (1984). Advertisers’ Woman, 80s Woman: Which Twin is the Phony? Media Information Australia, 31(1). https://doi.org/10.1177/1329878×8403100106
1983
Easton, G., & Toner, C. (1983). Women in industrial advertisements. Industrial Marketing Management, 12(2), 145-149. https://doi.org/10.1016/0019-8501(83)90024-X
Ho, S. (1983). Sex Role Portrayals In Print Advertisements: The Case of Hong Kong. Equal Opportunities International, 2(4), 1-4. https://doi.org/10.1108/eb010384
1981
Headen, R. S., Klompmaker, J. E., & Tee1, J. E. (1981). How men and women judge humor advertising guidelines for action and research. Current Issues and Research in Advertising, 4(1), 43-56. https://doi.org/10.1080/01633392.1981.10505308
1980
Marsteller, P., & Karnchanapee, K. (1980). The use of women in the advertising of distilled spirits 1956-1979*. Journal of Psychoactive Drugs, 12(1), 1-12. https://doi.org/10.1080/02791072.1980.10471545
Whipple, T. W., & Courtney, A. E. (1980). How to Portray Women in TV Commercials. Journal of Advertising Research, 20(2).
1978
Dowling, G. R. (1978). Sex-Role stereotypes of women in Australian magazine advertising. Australian Journal of Management, 3(1). https://doi.org/10.1177/031289627800300105
1976
Brown, S. W., El-Ansary, A. I., & Darsey, N. (1976). The portrayal of women in advertising: An overlooked area of societal marketing. Journal of the Academy of Marketing Science, 4(3), 577-583. https://doi.org/10.1007/BF02729770
Mosher, E. H. (1976). Portrayal of women in drug advertising: A medical betrayal. Journal of Drug Issues, 6(1). https://doi.org/10.1177/002204267600600114
1974
Seidenberg, R. (1974). Images of health, illness and women in drug advertising. Journal of Drug Issues, 4(3). https://doi.org/10.1177/002204267400400315
1972
Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting, 16(3), 259-265. https://doi.org/10.1080/08838157209386349
1971
Courtney, A. E., & Lockeretz, S. W. (1971). A Woman’s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements. Journal of Marketing Research, 8(1), 92-95. https://doi.org/10.2307/3149733
1940
Edwards, C. M., Clair, B., & Dignam, D. (1940). Advertising Careers for Women. Journal of Marketing, 4(3), 325. https://doi.org/10.2307/1246746
CHAPTERS
Adwijah, R., Rani, A.M., Assyofa, A.R., & Asthu, A. A. (2022). Empowerment of woman of street vendors through e-commerce application-based product marketing training to increase sales turnover. In – Islam, Media and Education in the Digital Era.
Carbajal-Obando, N. C., Mezarina, M., & Gallardo-Echenique, E. (2022). Gender Role Stereotypes as an Ethical Resource in the Peruvian Advertising Discourse. In – Marketing and Smart Technologies. London: Springer. (pp. 665-673).
Ramšak, M. (2022). Femininity, Online Practices of Drinking and Women in Alcohol Industry. In – Social Impact of Wine Marketing (pp. 81-90).
Frid, M., & Rocha, E. (2020). Women under control: Advertising and the business of female health, 1890-1950. In – de Waal, Malefyt, T., & McCabe, M. (eds), Women, Consumption and Paradox. London: Routledge.
Wheeler, K. R. (2020). Constructing the ‘Muslim woman’ in advertising. In – Howe, J. (ed), The Routledge Handbook of Islam and Gender. London: Routledge.
Benedict, B. M. (2018). Advertising Women: Gender and the Vendor in the Print Culture of the Medical Marketplace, 1660–1830. In – Batchelor, J., & Powell, M.N. (eds), Women’s Periodicals and Print Culture in Britain, 1690-1820s: The Long Eighteenth Century. Edinburgh: Edinburgh University Press.
Kilbourne, J. (1994). Still killing us softly: Advertising and the obsession with thinness. In – P. Fallon, M. A. Katzman, & S. C. Wooley (Eds.), Feminist perspectives on eating disorders (pp. 395–418). Guilford Press.
